Essays Tagged: "Marketing communications"

The 10 Greatest Marketing Mistakes And How To Avoid Them!

The 10 Greatest Marketing Mistakes And How To Avoid Them! Its a certain fact that business these days is more compet ... market effectively. Unfortunately, most businesses have no idea of how to get the most out of every marketing dollar that they spend. You should demand that ou get the best results from every dime you ... spend more time planning their company Christmas party than they do creating powerful, persuasive, marketing communications. Now this can stop. Herein are the 10 greatest marketing mistakes and how y ...

(22 pages) 756 5 4.2 Apr/2002

Subjects: Businesss Research Papers > Marketing

Analysis of the Four Season's Hotel and its business strategy in the luxury hotel Industry

tel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through ... industry driving forces within this segment include (Refer to Appendix 3) increasing globalization, marketing effectiveness to increase customer loyalty, product and service differentiation/innovation ...

(31 pages) 1862 2 4.0 Mar/2003

Subjects: Businesss Research Papers > Case Studies

Marketing Communications in the Travel and Tourism Sector

evidence to justify your choice, select a business sector in which advertising is heavily used as a marketing communications tool. With reference to theory and applied information, explain the extent ... ism, which has a high degree of elasticity and is not an essential product to buy, requires skilled marketing to be able to raise awareness, communicate to the potential buying public and to persuade ...

(9 pages) 463 0 3.5 Apr/2003

Subjects: Businesss Research Papers > Marketing

Pfizer - Marketing Case Study

eutical industry in Hong Kong. To achieve this objective, Pfizer needs to enlarge and rectify their marketing communications, (such as, adjust their promotional tools, differentiate their products...e ... fessors and specialists, the sales network in HA and reorganization of the structure of the company.Marketing Communication Planning Framework (MCPF)The MCPF brings together the various elements into ...

(22 pages) 743 0 4.2 Dec/2003

Subjects: Businesss Research Papers > Case Studies

Marketing Communications with use of NLP for Computer Club.

Marketing Communications with use of NLP for Computer Club.1) Computer club "Virtu@l Insanity".I hav ... ere you can find Internet access (e-mail).a) The most preferable eternal stereotypes we can use for marketing offer of computer club are: reality & virtuality, human intelligence & computer po ...

(2 pages) 38 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

Dewar's Marketing Communications

Dewar's Marketing Communications ... Providence - upon the forsaken belief of the ancient pilgrim-pioneers : For this areas we have both marketing reasons as absorption-power & accessibility, and cultural-emotional reasons, tied with ... ssessed, probability range ... Still, we have applied also some "flair" & "rules-of-thumb", but marketing is a discipline about reality, and cannot retrieve exact answers : Only intellectual games ...

(11 pages) 109 0 4.3 Jun/2004

Subjects: Businesss Research Papers

The Indesit Company - Launch of AV Range.

Marketing Communications Report.Table of ContentsMain Sections1 Introduction........................ ... tive Summary.........................................................................43 Analysis of Marketing Situtaion......................................................................53.1 Market ... .........................63.2 Targeting and Segmentation.........................................74 Marketing and Communications Objectives..........................................84.1 Marketing Obje ...

(8 pages) 89 1 1.0 Oct/2005

Subjects: Businesss Research Papers > Marketing

Avon Products Redesigning it's supply chain

Avon Products Homepages]You can have a company with great products and a strong brand and excellent marketing communications but if the supply chain management is weak, the customer will experience ba ... tical opportunity for the company to build or damage its brand equity. Lack of coordination between marketing and the supply chain can create big problems with the brand and customer satisfaction. Fir ...

(15 pages) 375 0 1.9 Feb/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Cadbury Communication Mix

What is the communication mix of Cadbury?The marketing communications mix consists of five major modes of communication1. Advertising- in the cas ... s of the buying process, particularly in building up buyer preference, conviction and action.Direct Marketing- use of mail, telephone, fax, e-mail or internet to communicate directly with or solicit r ... nisation of promotions, displays or locationWhich media seem to be the most important and for which marketing purpose?CDM is undeniably the leader brand of not only the Cadbury's basket but also the c ...

(7 pages) 167 0 3.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Service marketing communication

Marketing communications between the service firm and its customers can take many forms, some of the ... f them highly creative. In a competitive environment, effective communications play a vital role in marketing strategy, moving new customers through the purchase-decision process and helping to reinfo ... rchase-decision process and helping to reinforce brand preference among existing customers.Services marketing Versus physical goods marketingThe nine points that distinguishes the characteristics of s ...

(11 pages) 274 0 5.0 Apr/2006

Subjects: Businesss Research Papers > Marketing

Advertising is frequently blamed for poor sales. How far, if at all, is this blame justifiable?

product, things such as packaging, the quality of the goods, the price, etc. But advertising is the marketing communications tool which has the greatest impact, the greatest influence on the consumer. ... ommunicated to the consumers.It is very important to understand that advertising is the key tool of marketing communications, the key tool to communicating the product or a service to the customer. Th ...

(2 pages) 33 0 4.0 Nov/2006

Subjects: Businesss Research Papers > Marketing

Functions of Public Relations

community relations, consumer relations, and employee relations are organizational functions while marketing communications, consumer relations, public affairs and issues management plus social respo ... tion that is gather for those investors.Societal FunctionsSocietal communications are publicity and marketing communication. Publicity is a function that can foster positive coverage for a company all ...

(4 pages) 942 1 4.1 Dec/2006

Subjects: Businesss Research Papers > Marketing

Vietnam Airlines - create a communication campaign in the UK

1. Marketing communication overview1.1. Marketing communications conceptAccording to Fill (1995), commu ... romotion, public relations and personal selling.Figure 1: The relationship of the promotions mix to marketing strategySource: Chris Fill (1995)Advertising is a method that uses to persuade the target ... ace to communicate with individual customers. This task can be undertaken by individual or group of marketing employees to introduce their companies, persuade, inform, and remind customers.Public rela ...

(21 pages) 65 0 3.4 May/2007

Subjects: Businesss Research Papers > Case Studies

Functions of Public Relations

munications management and employee relations are great examples of organizational functions, where marketing communications and community relations reflect societal functions of public relations.Comm ... public relations result in positive employee moral and motivation (www.answers.com).The function of marketing communications for public relations is to gather all aspects such as advertising, sales pr ...

(3 pages) 157 0 3.0 May/2007

Subjects: Businesss Research Papers > Management

Marketing Research

and a myriad of additional processes to be successful. Collectively, these processes are considered marketing research. By definition, marketing research is as follows:The process of gathering, analyz ... s (Kudler) is an example of a company that has aligned strategic initiatives with changes requiring marketing research. Kudler is a gourmet grocery store that has experienced significant growth and is ...

(5 pages) 383 0 3.7 Jun/2007

Subjects: Businesss Research Papers > Marketing

Marketing concept and Marketing & Communications: 7-Eleven and Coca-Cola

1.0 IntroductionIn the range of marketing, there are numerous theories and models. Each of them has similarities because of being pa ... ous theories and models. Each of them has similarities because of being part of the same field. The marketing concept and marketing communications are two focal points in the marketing which have far- ... reaching influence for a company or organization. Inevitably, it is easy to be confused between the marketing concept and the marketing communications in such a wide scope of marketing and it is impor ...

(6 pages) 116 0 5.0 Jun/2007

Subjects: Businesss Research Papers > Case Studies

The Functions of Public Relations

unications management and employee relations are some examples of organizational functions. Whereas marketing communications and community relations reflect societal functions of public relations. Man ...

(4 pages) 258 0 5.0 Sep/2007

Subjects: Businesss Research Papers

Individual functions of public relations

community relations, consumer relations, and employee relations are organizational functions while marketing communications, consumer relations, public affairs and issues management plus social respo ...

(6 pages) 92 0 5.0 Apr/2008

Subjects: Businesss Research Papers > Marketing

IMC Final Proposal

Abstract"Integrated marketing communication (IMC) is the coordination and integration of all marketing communication too ... he mix and level of different IMC ingredients as advertising, sales promotion, publicity and direct marketing. The IMC strategy depends on the type of product market, how the product will be made avai ... scription of the positioning strategy for Hill's PetGPS campaign. In addition, Team C has created a marketing communications objectives based on market research. Team C has selected the appropriate IM ...

(25 pages) 99 0 0.0 Sep/2008

Subjects: Businesss Research Papers > Marketing

IMC Campaign Strategy

he mix and level of different IMC ingredients as advertising, sales promotion, publicity and direct marketing. The IMC strategy depends on the type of product market, how the product will be made avai ... cription of the positioning strategy for Hill's Pet GPS campaign. In addition, Team C will create a marketing communications objectives based on market research. Lastly, Team C will select the appropr ...

(7 pages) 93 1 4.5 Sep/2008

Subjects: Businesss Research Papers > Marketing