Essays Tagged: "marketing efforts"

Contiki Tours : Marketing Strategy Analysis

ocus on Contiki *s Australian market for international holidays.Contiki have adopted a concentrated marketing strategy in identifying market segments. This meansthat they have elected to focus their m ... egment. The risksand benefits of this strategy will be examined more closely in the analysis of the marketing mix.ProductIn order to assess the effectiveness of Contiki's marketing strategy it is impo ...

(2 pages) 78 0 0.0 Mar/2004

Subjects: Businesss Research Papers > Marketing

The Effect of Language on International Marketing

nguage Blunders Made by International Marketers* Conclusion* Recommendations* ReferencesIntroductionMarketing in the simplest description attempts to understand customers in terms of what they buy, wh ... , where they buy it, and with what they buy. Internationally, this means understanding culture. How marketing efforts interact with culture determines the success or failure of a product. "There are m ...

(13 pages) 651 0 5.0 Apr/2004

Subjects: Businesss Research Papers > Marketing

Men

their accomplishments.In his essay he (who is he?) said, "And their success led many others to aim marketing efforts at kids, turning America's youngest consumers into a demographic group that is now ... roup that is now avidly studied, analyzed, and targeted by the world's largest corporations." Their marketing, one of there main functions - operational, financial, and marketing - of any business, is ...

(3 pages) 48 2 3.3 Apr/2004

Subjects: Humanities Essays > Philosophy

Dunkin Donuts Longest Message to Mom

For a company to succeed in business, it must utilize effective marketing of its goods, services or ideas. Dunkin' Donuts began its "Longest Love Message to Moms" c ... through this impressive campaign. For the purpose of this assignment, I will discuss Dunkin' Donuts marketing strategy and how the company used the two components of the marketing mix, promotion and p ... the company used the two components of the marketing mix, promotion and place. I'll begin with the marketing strategy.Market StrategyMarket strategy is a process of approaching markets to enhance the ...

(3 pages) 80 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

Marks and Spencer Case Study

ores:1. Find alternative sources to supply resources to Marks and Spencer stores abroad.2. Increase marketing efforts.3. Strengthen existing resources, add complementary resources, and develop new res ... finding sources of supply for M&S stores abroad.Another weakness is Marks and Spencer's lack of marketing efforts. Advertising has not been a priority of Marks and Spencer neither has offering sal ...

(6 pages) 456 0 4.2 Jul/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Characterize the major promotional methods you are familiar with and then discuss word-of-mouth and buzz marketers.

Promotional objectives differ from one organization to another and within companies over time. Marketing efforts can be used in several ways. Promotion aspires to generate knowledge of a product ... roduct. Therefore, lets take a look at some familiar promotional methods, traditional word-of-mouth marketing, and the latest craze amongst the twenty something generation; buzz marketing.The advertis ...

(3 pages) 76 0 4.5 Nov/2004

Subjects: Businesss Research Papers > Marketing

The WRT Case Executive Summary

in identifying potential commercial customers and fostering internal market sense; however, focused marketing efforts need to be taken to ensure long-term success.EP has excellent engineers, high-leve ... iances and tools, buoys/beacons, calculator batteries, hearing aids, and weather warning alarms.B2B marketing usually requires long-term and complex negotiations to build close buyer/seller relationsh ...

(1 pages) 40 0 3.0 Feb/2005

Subjects: Businesss Research Papers > Marketing

AOL Latin America David T.A. Wesley; Henry W. Lane; Nicholas Athanassiou

flat fee pricing structure, high brand awareness, a large user community, good content and immense marketing efforts.The proprietary dial-in software enables users with little or no computer knowledg ... competitive advantages which most of their competitors could not handle as well as AOL.The immense marketing effort helped AOL USA to enlarge their market share and to build a high brand-awareness. T ...

(9 pages) 38 0 3.0 May/2005

Subjects: Businesss Research Papers > Case Studies > E-commerce

Marketing Plan

lity, innovative products at a reasonable price, convenient location and excellent customer service.Marketing will play a vital role in the success in Didi's Delights. Didi's Delights must build their ... will be done by heavily promoting itself through local radio, television, newspaper and flyer ads. Marketing efforts are just the beginning by the time a potential customer enters Didi's Delights for ...

(10 pages) 462 0 5.0 Aug/2005

Subjects: Businesss Research Papers

CEOs Reachable Beyond the Office.

y takes a different approach to reaching top executives and CEOs through their hobbies of interest. Marketing efforts made through Web sites of interest will ultimately reach the executive desktop.The ... utive desktop.The idea of reaching out to top level executives via non-business media is not new to marketing. "Xerox corporation was a pioneer in business to business television advertising in the 19 ...

(2 pages) 14 0 0.0 Jan/2006

Subjects: Businesss Research Papers > Management

Benefits of Database Marketing.

Database marketing is the technique of gathering all the information available about customer, leads and pros ... about customer, leads and prospects into a central database and using that information to drive all marketing efforts. The information is stored in a marketing database and can be used at both the str ... in a marketing database and can be used at both the strategic and tactical levels to drive targeted marketing efforts. (www.itsallgoodwebdesign.com/html/database_marketing.html). A database is a colle ...

(4 pages) 60 0 5.0 Feb/2006

Subjects: Businesss Research Papers > Marketing

Hurricane Island

Mr. Chin should advise to increase marketing efforts for the professional development programs. BECAUSE:1. Major problem with this mark ... e than 6% of tuition revenues since these PDP received no financial aid.2. In accordance with this, marketing corporate America is advantageous for hurricane is three ways that most other populations ... ting from it. And ESPECIALLY since he admits that money must be allocated to staffing regardless of marketing strategy chosen.3. Offer discount referral packages. For example, when a corporation becom ...

(4 pages) 68 0 3.0 Mar/2006

Subjects: Businesss Research Papers > Marketing

Marketing Mix The 4 P's - MKT 421

Marketing Mix 3The Four P's 3Product 3Place 4Price 5Promotion 6Marketing Mix and the Market Plan 7Re ... 3Product 3Place 4Price 5Promotion 6Marketing Mix and the Market Plan 7References 8Marketing MixThe marketing mix revolves around the customer and their desires and/or needs. Although the customer is ... es around the customer and their desires and/or needs. Although the customer is not included in the marketing mix, the customer is the center of the marketing mix profile -- "The customer should be th ...

(4 pages) 509 0 3.0 Jun/2006

Subjects: Businesss Research Papers > Marketing

Quantas Airlines

up in a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program." (Kotler/Keller, 2006, p. 127) Market deman ... ler, 2006, p. 127) Market demand is the aggregate of what consumers want, against the corresponding marketing expenditures for that demand. (Investopedia, 2007).Qantas must determine current market de ...

(2 pages) 72 0 0.0 Jul/2007

Subjects: Businesss Research Papers > Case Studies

Marketing Mix

Marketing Mix � PAGE \* MERGEFORMAT �5� Marketing MixLance VandegriftUniversity ... 3;5� Marketing MixLance VandegriftUniversity Of PhoenixMKT/421August 12, 2007��Marketing Mix"Product, price, promotion, and place the four P's of the marketing mix. This mix recog ... cts are developed to meet the desires of groups of customers. Management of the product and product marketing are the specification of the goods or service and how it meets the customer's needs and wa ...

(5 pages) 85 1 3.7 Aug/2007

Subjects: Businesss Research Papers > Marketing

Operating in International Markets Simulation Summary

motion policy, like its branding, packing, distribution policies and must be coordinated within the marketing effort and the consumer norms of the country. This involves doing market research on custo ... a local celebrity dilute JusFruitz's brand equity, since it is a global brand?No certainly not, the marketing efforts used by JusFruitz locally would be quite different in other areas of the globe. If ...

(2 pages) 42 0 0.0 Oct/2007

Subjects: Businesss Research Papers > Marketing

Forces and Trends Research

her organizations. Suppliers are not dependant upon E-diets, but seek affiliation to increase their marketing efforts with minimal costs. Substitute supplier are likely to become available as companie ... er are likely to become available as companies seek alternatives for gaining profits and decreasing marketing costs. E-diets cannot become an independent supplier since the organization is considered ...

(8 pages) 446 0 3.5 Jan/2008

Subjects: Businesss Research Papers > Marketing

MkIS support for the marketing

MkIS support for the marketing management process: perceived improvements for marketing management Type of Article: Surve ... provements for marketing management Type of Article: Survey Evaluates which information included in Marketing Information Systems (MkIS) has been important in providing support for the marketing manag ... rtant in providing support for the marketing management process. Also analyses what improvements in marketing and sales have been realized by implementing MkIS to support the marketing management proc ...

(22 pages) 46 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Target markets

articular group and the second is because of this group's lack of education and low self-regard.The marketing strategies used in this article clearly define demographic and psychographic market segmen ... ll its activities and interests. Which makes this targeted group so vulnerable to tobacco companies marketing efforts.This market was selected because of its size and growth, and also probably because ...

(2 pages) 80 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Jones Blair

s with annual purchases of less than $25,000.3. Problem statement Where and how to deploy corporate marketing efforts among the various architectural paint coatings market served by JB in the 50 count ... ing the decision criteria defined in section 5. At the end of the analysis of each alternative, the marketing strategy will be ranked. Also please refer to Exhibit 3, which presented in it long-term s ...

(5 pages) 33 0 0.0 Feb/2008

Subjects: Art Essays > Artists