Essays Tagged: "marketing goals"

Marketing Assesment of Burton Inc. (Snowboards)

Burton Snowboards: A Marketing AssesmentSnowboarding is a wintertime sport that is rapidly growing in popularity. The fou ... e with specifics the environmental forces influencing the snowboarding industry, the differences in marketing goals in comparison to Burton Snowboarding's early years with that of today, and will desc ... wboarding's early years with that of today, and will describe each element of Burton Snowboarding's marketing mix.The environmental forces influencing the snowboarding industry includes the following: ...

(3 pages) 73 0 1.0 Oct/2003

Subjects: Humanities Essays > Health & Medicine > Sports

Marketing Strategy for Mikes Bikes.

on is to produce high-quality bikes for the Adventurer and Racer market segments. The corporate and marketing goals for the next five-years are to reach a share-holder value (SHV) of $30 and to captur ...

(1 pages) 116 2 1.5 Dec/2003

Subjects: Businesss Research Papers

Steps of the Marketing plan as suggested by MacDonald (2000). Explain what each steps means to a company.

Steps of the Marketing plan as suggested by MacDonald (2000), explain what each steps means to a company.In the i ... company.In the increasingly competitive markets and complex environment in which companies operate, marketing has turned to become an asset of many companies today. Marketing plays a vital role for co ... anies big or small, to survive this globalization era. It is important for a company to have a good marketing strategy in order to achieve their goals and aims. This is the reason why marketing planni ...

(6 pages) 399 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

Strategic Marketing

IntroductionExtreme holidays marketing involves discovering what extreme enthusiasts want (market research), developing suitable ... the tourist organization will make a profit and attain its goals (marketability). Extreme holidays marketing management is the setting of marketing goals (considering the resources of the tourism com ... he resources of the tourism company and the market opportunities) and the planning and execution of marketing activities required to meet the goal. When carried out effectively, extreme holidays marke ...

(15 pages) 207 1 4.7 Jul/2004

Subjects: Businesss Research Papers > Case Studies

Marketing Mix Paper

Marketing is the process of planning and executing the conception, pricing, promotion, and distribut ... goods, and services to create exchanges that will satisfy individual and organizational objectives. Marketing is about connecting with customers, serving the needs of society, and accomplishing the go ... he needs of society, and accomplishing the goals of the organization. Through customer satisfaction marketing creates the customer loyalty necessary to reach an organization's objectives. Marketing wo ...

(6 pages) 1159 0 4.2 Jan/2005

Subjects: Businesss Research Papers > Marketing

Annotation for "Apple Takes Branding Cue from Bob Dylan."

Michael Krauss, in "apple takes branding cue from Bob Dylan", describes the marketing strategies of Apple computer corp. to increase the market share of its products and make t ... people. Krauss lists and explains many strategies that the Apple computer corp. adopts to meet the marketing goals of the company in this article. This article helps me to have a better understanding ... innovates to obtain more success in the competitive market.In this article, Krauss explains several marketing strategies that Apple computer corp. uses to innovate itself to a more competitive company ...

(4 pages) 52 0 1.0 Oct/2005

Subjects: Businesss Research Papers > Marketing

Marketing Goals, Strategy and Action Plan for Paintball Company

Marketing GoalsThe primary goal of this marketing strategy is to guarantee that Paintball Company wi ... l industry into becoming more recognized by the public consumers.Paintball Company has four primary marketing goals:A)Manage its position as one of the primary businesses regarding Paintball. Being th ... environment or site that may give tremendous potential for the Paintball industry to be come famous.Marketing Strategies - OverviewThe marketing idea has been identified as 'the element to attaining c ...

(8 pages) 64 0 0.0 Oct/2007

Subjects: Businesss Research Papers > Marketing

Consumer Behaviour - Case Study - Consumer Influences and Implications for the Events of the Coonawarra

's main planning authority focusing on the promotion and development of the region. One of the main marketing goals of the CVA is to "increase visitation and visitor yield" (Van Zanten & Ronning, ... 2004, p. 370). Little is spent on paid advertising. The main promotions focus of the CVA is on four marketing and tourism events held each year.In January, The Coonawarra Cup, a public race meeting is ...

(10 pages) 59 0 0.0 Nov/2007

Subjects: Businesss Research Papers > Marketing

Strategic Marketing

ContentsAbstract1Introduction1Basic theory of Strategic Marketing2Different Marketing Strategies2Conclusion3References4AbstractThis paper is intended toward ... 2Conclusion3References4AbstractThis paper is intended towards the explanation of the term strategic marketing. The first section tries to give a basic definition of the term while the latter section f ... ection tries to give a basic definition of the term while the latter section focuses on the various marketing strategies available and their purpose.IntroductionAll sorts of businesses of the world us ...

(2 pages) 33 0 0.0 Sep/2009

Subjects: Businesss Research Papers

Miami School District

combines product development, promotion, distribution, and pricing approach, identifies the firm's marketing goals, and explains how they will be achieved within a stated timeframe." The parents and ... nary. (2009). Strategy. Retrieved March 17, 2010 from,

(4 pages) 95 0 0.0 May/2010

Subjects: Businesss Research Papers > Management