Essays Tagged: "marketing information"

Outline of the Data protection act and it's implications within IT.

ops get together exchange information and build a picture of my interests. They use this to send me marketing information. Is there anything wrong with this?Development of data protection legislation ... ing which is likely to cause damage or distress·Prevent processing for the purpose of direct marketing·Relate to automatic decision takingThis principle will be contravened if a subject ...

(10 pages) 128 0 5.0 Aug/2003

Subjects: Science Essays > Computer Science

"Gender-Pitched Advertising"

or for a woman?" Gender has been and continues to be one of the biggest factors in advertising and marketing. Gender is frequently used as a basis for segmentation for a significant proportion of pro ... implement such segmentation, marketers and advertisers need to understand how men and women process marketing information, judge products, and behave in the marketplace.Advertisements aimed at one sex ...

(2 pages) 178 1 4.7 Jan/2004

Subjects: Businesss Research Papers > Marketing

Online Research Analysis Paper

ecause it provides "an efficient channel for fast, cheap, and reliable collection and processing of marketing information, even in a multimedia format" (Principle and Practice). A good research, busin ... ket segmentation then they are not able to analyze consumers-product relationships. Businesses with marketing department have to be able to investigate and research on what consumers are likely to pur ...

(4 pages) 542 0 5.0 Feb/2004

Subjects: Businesss Research Papers

Advanced VCE Business Unit 3 Marketing

and ObjectivesThe purpose of this essay is to produce a portfolio based on my investigation into a marketing strategy for a new product. The strategy will need to include evidence and information abo ... ill need to include evidence and information about:1.How the strategy is based on the principles of marketing2.How I have used sources of primary and secondary marketing information3.How I have analyz ...

(12 pages) 109 0 4.0 Apr/2004

Subjects: Businesss Research Papers > Marketing

Coffee corporation

the local, international and target market, to identify the complexity and variety of international marketing, focusing on market entry strategies. It proceeds with the PEST analysis of the target cou ... with the opportunity analysis undertaken by STARBUCKS COFFEE CORPORATION with the advantage of the marketing mix and its core competencies for market penetration in the Indian market. Lastly, the pap ...

(24 pages) 544 0 3.8 Dec/2004

Subjects: Businesss Research Papers > Case Studies

IMS - Data Warehouse

IMS - Data WarehouseIn a large financial services organization, you have been asked by the Marketing Director to give him a report on the development of a date warehouse. This will, he sees, ... report on the development of a date warehouse. This will, he sees, provide a wide variety of sales/marketing information.1) In this report, give him the details as to why & how a data warehouse d ...

(14 pages) 187 0 5.0 Jan/2005

Subjects: Businesss Research Papers

Research in Marketing what is Marketing?

The research was required to be done using References from the internet only without using books.Marketing, a Focus on the CustomerWhat is marketingThe Marketing MixType of organizations that use m ... ganizations that use marketingOrigine of MarketingExchange and Utilityfour main types of UtilityThe Marketing Management Philosophies. The Production ConceptThe Selling ConceptThe Marketing ConceptThe ...

(12 pages) 431 1 4.0 Feb/2005

Subjects: Businesss Research Papers > Marketing

Technology and Marketing Information Systems for Endless Sound Company (Imaginary Company)

e have a lot of competition in this market. There are music store on every street and in every city.Marketing InformationThe 2000 guitar database website has a list of the 2000 different guitars and t ... them. Each step has an in-depth explanation on the proper way to do it. It has good information on marketing and the proper ways to market products.Website: ...

(2 pages) 63 0 4.3 Mar/2005

Subjects: Businesss Research Papers > Marketing

Primary research.

I was asked to produce a marketing strategy for a new or existing product. I have decided to do a new product. In the product ... ct, I have been asked to investigate the following;- How the strategy is based on the principles of marketing- Use sources of primary and secondary marketing information- Analyse the impact of the ext ... primary and secondary marketing information- Analyse the impact of the external environment on your marketing decisions- Analyse the marketing context and decide on an appropriate strategy- Develop a ...

(2 pages) 69 0 4.2 Dec/2005

Subjects: Businesss Research Papers

Organization's expectations & experiences of marketing personnel

Introduction.Marketing is a series of dynamic activities that focus on the customer to generate a profitable exch ... exchange. Marketers gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing-information management ... nagement, and selling skills needed to help customers make satisfying buying decisions and to solve marketing problems. Marketers integrate skills from academic subjects, information technology, inter ...

(6 pages) 66 0 3.0 Sep/2006

Subjects: Businesss Research Papers > Marketing

Consumer behavior

1) Describe the differences between accidental and intentional exposure to marketing information. Identify a product for which each type of exposure is most common, and discus ... t for which each type of exposure is most common, and discuss implications for developing effective marketing strategies.Accidental exposure is when we come in touch with marketing information that we ... ould be Coca Cola ads.On the other hand, intentional exposure is when we plan or intend to seek out marketing information for our own purposes. For example, if we are shopping for a car, we may delibe ...

(3 pages) 137 0 0.0 Nov/2006

Subjects: Businesss Research Papers > Marketing

Summary On Internet Marketing

Internet Marketing or e-business has revolutionized the definition of marketing as well as a company?s market ... company?s market base and market reach. Research by Hillary Theyer taken from the article ?Internet Marketing and Advertising? (September 1998/99) shows that the subject has several positive and negat ... mber of scopes that?s mentioned in the article particularly, ?Advertising to Children?, ?Collecting Marketing Information from Kids on the Internet?, ?Cookies?, ?Registration for Sites?, and the Impor ...

(4 pages) 83 0 5.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Research Methodologies – Taco Bell Expansion to Spain

odologies - Taco Bell Expansion to SpainTaco Bell's executive management team has decided to pursue marketing the organization in Spain. This paper will state the objective of the research needed to m ... ke this move successful and examine and select the best research methodologies used in creating the marketing campaign for this new venture. Taco Bell, based in Irvine, California and operating since ...

(4 pages) 71 0 5.0 Dec/2008

Subjects: Businesss Research Papers > Marketing

Nike Sprints Ahead of the Competition

forming the correct decision path.Market Research has been defined as the following by the American Marketing Association on the website ESOMAR Marketing Glossary ... proving decision making related to the identification and solution of problems and opportunities in marketing."It is further defined by the European Society for opinion and Marketing Research as:"A ke ...

(10 pages) 54 0 0.0 Feb/2009

Subjects: Businesss Research Papers > Marketing

Product Offering

company has dominated the market in retail software sales, driven by advertisements and successful marketing strategies. To increase their market share in developing countries, Microsoft faces severa ... ernment regulation on illegal software systems. Microsoft will need to overcome these challenges by marketing information to its customer demographic. Xiaobai (2005) has suggested that working with th ...

(5 pages) 92 0 0.0 Feb/2010

Subjects: Businesss Research Papers > Marketing