Essays Tagged: "Marketing management"

Short essay on the Gobalization of Markets.

Mkt 601- Marketing ManagementSummaryTwenty years ago, Theodore Levitt published his summation of the Global M ... ogenized." Multinational companies have been engaged in an effort to push standardized products and marketing practices around the world. In their aggressive drive towards standardization, they have p ... ing to a renewed loyalty to products made with local labor and raw materials.AnalysisThe concept of marketing evolved from a need for people to exchange goods and services, between one another. This e ...

(2 pages) 139 0 4.3 Aug/2003

Subjects: Businesss Research Papers > Marketing

Brand identification and Retro branding as a market practice.

Mkt 601- Marketing ManagementSummaryBrand extension, is the reintroduction of a brand that was previously mar ... it with music, movies, fashion, automobiles, furniture, etc., has sparked tremendous interest with marketing practitioners and analysts. It is believed that, classic brands not only embodies the mora ... lies on realizing a brands heritage and its societal, personal and cultural associations and using marketing mix variables in repositioning the product. "Familiar slogans and packages", says the auth ...

(3 pages) 207 1 4.4 Aug/2003

Subjects: Businesss Research Papers > Marketing

Difference between marketing and sales

What's The Difference Between Sales & Marketing?Many people mistakenly think that selling and marketing are the same-they aren't. The mark ... and delivering the product into the hands of the customer.So, Selling is one activity of the entire marketing process.Selling is the act of persuading or influencing a customer to buy (actually exchan ... ng or influencing a customer to buy (actually exchange something of value for) a product or service.Marketing activities support sales efforts. Actually, they are usually the most significant force in ...

(3 pages) 163 0 4.3 Apr/2004

Subjects: Businesss Research Papers > Marketing

An analysis of the five gap model

een studied in the area of business management for years because the market is more competitive and marketing management has transferred its focus from internal performance such as production to exter ... . So the communication between both external and internal consumers must be kept very well. Lack of marketing research is the most common problem for doing a business. The insufficient upward communic ...

(7 pages) 397 0 5.0 Jun/2004

Subjects: Businesss Research Papers > Management

Analysis 5 gaps in service quality

een studied in the area of business management for years because the market is more competitive and marketing management has transferred its focus from internal performance such as production to exter ... e right quality is for the customer.This could be due to several factors such as do not have enough marketing research, lack of getting feed back from consumers. And the management either does not com ...

(7 pages) 356 0 4.0 Jun/2004

Subjects: Businesss Research Papers > Management

Strategic Marketing

IntroductionExtreme holidays marketing involves discovering what extreme enthusiasts want (market research), developing suitable ... the tourist organization will make a profit and attain its goals (marketability). Extreme holidays marketing management is the setting of marketing goals (considering the resources of the tourism com ... he resources of the tourism company and the market opportunities) and the planning and execution of marketing activities required to meet the goal. When carried out effectively, extreme holidays marke ...

(15 pages) 207 1 4.7 Jul/2004

Subjects: Businesss Research Papers > Case Studies

Big sky of Montana (SWAT Analysis)

Prepared By:Ann IvanishviliCaucasus School Of BusinessCourse Name: Marketing ManagementSpring 2005Tbilisi, GeorgiaBig sky of MontanaGeneral Information:Big Sky of Mont ...

(4 pages) 59 0 3.7 Jun/2005

Subjects: Businesss Research Papers > Marketing

Kraft Foods, Inc.

Kraft Foods, Inc.Marketing ManagementKraft Foods, Inc.Table of ContentsExecutive Summary............................. ... .............5Human Resource Focus...............................................8Management of the Marketing Mix................................10Business Results..................................... ... ay down in top categories. Kraft has pledged to Wall Street to turn things around with a new global marketing structure and a portfolio transformation that reflects consumers' increased value consciou ...

(15 pages) 282 0 2.5 Jul/2005

Subjects: Businesss Research Papers > Marketing

Fundemental issues in marketing faced by Coke.

t the Mayor to laugh about it, that's Public Relations. And, if you planned the whole thing, that's Marketing- unknown author. www.businessknowhow.comThe marketing concept means that an organization a ... s customers and achieving its corporate goals.P Quester, R McGuiggan, E McCarthy, W Perrealt. Basic Marketing 3rd edition, pg 32.Marketing environment of the any company consists of "the actors and fo ...

(9 pages) 295 0 5.0 Aug/2005

Subjects: Businesss Research Papers > Marketing

The Social Marketing Concept.

In today's rapidly changing environment, there are numerous philosophies in marketing management that are profoundly analyzed and practiced. They are: the production concept, t ... yzed and practiced. They are: the production concept, the product concept, the selling concept, the marketing concept and the social marketing concept (Kotler, Brown, Adam & Armstrong, 2001, p15). ... ncepts are used to perform tasks to achieve the desired exchanges with target markets. The societal marketing concept evolved in the period of mid to late 1960s due to shortages of raw materials and e ...

(12 pages) 358 0 4.6 Sep/2005

Subjects: Businesss Research Papers > Marketing

Sun's Strategy within their Marketing, Management, Technology, and service functions

Sun's strategy and how they integrate their marketing, management, technology, and service functions into one effective strategy is not a simple ... business opportunities through a comprehensive suite of programs that drive knowledge transfer, co-marketing activities, solutions development and demand creation. Within the iForce they developed th ... any's business model is designed to outsource everything possible.Sun's strategy to integrate their marketing, management, technology, and service functions into one effective strategy are done in a v ...

(5 pages) 75 1 4.5 Feb/2006

Subjects: Businesss Research Papers > Case Studies

Sales Strategies

IntroductionMany people mistakenly think that selling and marketing are the same, they aren't. Selling is the act of persuading or influencing a customer to b ... g or influencing a customer to buy (actually exchange something of value for) a product or service. Marketing activities support sales efforts. Actually, they are usually the most significant forces i ... s efforts. Actually, they are usually the most significant forces in stimulating sales. Oftentimes, marketing activities (like the production of marketing materials and catchy packaging) must occur be ...

(3 pages) 124 0 3.0 Mar/2006

Subjects: Businesss Research Papers > Management

PepsiCo in Mexico

n 1993 to expand its market share versus Coca-Cola. The various dimensions of PepsiCo's strategy -- marketing, management, financial, strategic - seemed to have deteriorated in the aftermath of the un ... follow guidance put forth by PepsiCo in all aspects of manufacturing, purchasing, distribution and marketing. This would include renegotiations with the Molina owned sugar supplier for preferential p ...

(11 pages) 213 0 3.0 May/2006

Subjects: Businesss Research Papers > Case Studies

How does Sun's strategy integrate their marketing, management, technology, and service functions into one effective strategy?

Sun integrates their marketing, management, technology, and service functions into one effective strategy by building com ... . The iForce Initiative addresses business objectives by accenting the positives through aggressive marketing and product reliability helping to reduce risk and speed time to implementation of solutio ... t systems, supply chain management, product design and development, e-mail and communications.Sun's marketing strategies have proven to be a true success. In the most recent quarter, revenue climbed 3 ...

(4 pages) 135 1 3.5 Jul/2006

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Marketing plan for a Telecommunications Company

I am a student of a marketing school. This essay is an assignment which I did for my foundation levelBusinesses that suc ... nd keeping customers. They do this by providing better value for the customer than the competition. Marketing management constantly have to assess which customers they are trying to reach and how they ... usiness must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as marketin ...

(7 pages) 154 1 4.3 Sep/2006

Subjects: Businesss Research Papers > Marketing

Marketing planning

nd keeping customers. They do this by providing better value for the customer than the competition. Marketing management constantly have to assess which customers they are trying to reach and how they ... usiness must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as marketin ...

(22 pages) 404 0 3.0 Sep/2006

Subjects: Businesss Research Papers > Marketing

Define Marketing

Marketing Management is the analysis, planning, organization, implementation and control of the mark ... nalysis, planning, organization, implementation and control of the marketing activities of the firm.Marketing is the process of planning, pricing, promotion and distribution of ideas, goods and servic ... since customers will buy products at an affordable price thus product efficiency is still improved. Marketing today is not a function; it is a way of doing business. This proves that the marketing pro ...

(5 pages) 401 0 4.1 Feb/2007

Subjects: Businesss Research Papers > Marketing

Mountain Dew: Reasons for failure in Pakistan, Marketing analysis, Strategies, USP, Pricing strategy, competitive analysis, market segmentation, target market, etc.

Marketing Management � INCLUDEPICTURE "D:\\Ahtesham\\Assignments\\Mkt\\Mm2\\wh_dew_logo.gif" ... \\Ahtesham\\Assignments\\Mkt\\Mm2\\wh_dew_logo.gif" \* MERGEFORMATINET ���Marketing Management Term Report On "Mountain Dew failure in Pakistan"Submitted to:Samer S amirSub ... ceThe report in your hand is entirely based on the experiences we went through during the course of Marketing Management. This report is a result of unanimous efforts of group members.It will provide ...

(54 pages) 190 1 4.2 Sep/2007

Subjects: Businesss Research Papers > Case Studies

Defining Marketing

Defining Marketing � PAGE \* MERGEFORMAT �6� Running head: DEFINING MARKETINGDefining Ma ... 65533; Running head: DEFINING MARKETINGDefining MarketingTiffany Nicole JacksonUniversity of PhoenixMarketingMGT/421John Kautenberger27 June 2007��Defining MarketingWhat is marketing? At ... fining MarketingWhat is marketing? At first glance, someone outside of the business world might say marketing means going to the market to shop for groceries. It may sound funny, but believe me when I ...

(4 pages) 132 0 3.0 Oct/2007

Subjects: Businesss Research Papers > Marketing

Marketing Report: Slingbox

f Contents1Introduction42Market Analysis52.1Competition:52.2Users and Uses:63Issues74SWOT Analysis85Marketing Plan95.1Marketing Objective95.2Target User95.3Marketing Mixes105.3.1Price:105.3.2Promotion ... rships117positioning statement118Exhibits12•Kotler, Philip & Kevin Keller, A Framework for Marketing Management, 3rd Edition, Prentice-Hall, 2003.1INTRODUCTIONLove to travel but hate missing ...

(12 pages) 74 0 5.0 Nov/2007

Subjects: Businesss Research Papers > Marketing