Essays Tagged: "marketing planning"

What are the barriers to implementing a marketing plan and what can be done to overcome them?

According to McDonald marketing planning is "a logical sequence of events leading to the setting of marketing objectives a ... ting objectives and a formulation of plans for achieving them."(McDonald 2002 p56)The complexity of marketing planning means that when organizations embark on it, they should expect to encounter a num ... those problems, however it is beyond this essay to clarify all possible barriers in implementing a marketing plan. After the potential barriers are of implementation are specified the essay will try ...

(11 pages) 688 1 4.3 Jan/2004

Subjects: Businesss Research Papers

Key elements of marketing planning that contribute to the success of the planning process

Marketing Planning Assignment 1What are the key elements of marketing planning that contribute to th ... are the key elements of marketing planning that contribute to the success of the planning process?"Marketing is the delivery of customer satisfaction at a profit. The goal of marketing is to attract ... superior value, and to keep current customers by delivering satisfaction."(P.Kotler, Principles of marketing, 2nd ed, 1999, pg xvi.)It's for this reason marketing planning is considered important by ...

(7 pages) 673 2 5.0 Mar/2004

Subjects: Businesss Research Papers

An overview of the Marketing Planning Process

IntroductionThe practice of Marketing Planning has been the focus of businesses from all areas of industry. The importance of su ... sses from all areas of industry. The importance of such a plan enables the organization to identify marketing opportunities, give direction towards company objectives and allow follow up procedures if ... tives and allow follow up procedures if necessary. The marketing plan as described by Sally Dibb in Marketing Planning Best Practice encapsulates a systematic process that explores marketing analysis, ...

(5 pages) 609 1 4.7 Mar/2004

Subjects: Businesss Research Papers > Marketing

Steps of the Marketing plan as suggested by MacDonald (2000). Explain what each steps means to a company.

Steps of the Marketing plan as suggested by MacDonald (2000), explain what each steps means to a company.In the i ... company.In the increasingly competitive markets and complex environment in which companies operate, marketing has turned to become an asset of many companies today. Marketing plays a vital role for co ... anies big or small, to survive this globalization era. It is important for a company to have a good marketing strategy in order to achieve their goals and aims. This is the reason why marketing planni ...

(6 pages) 399 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

Marketing plan for a Telecommunications Company

I am a student of a marketing school. This essay is an assignment which I did for my foundation levelBusinesses that suc ... nd keeping customers. They do this by providing better value for the customer than the competition. Marketing management constantly have to assess which customers they are trying to reach and how they ... usiness must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as marketin ...

(7 pages) 154 1 4.3 Sep/2006

Subjects: Businesss Research Papers > Marketing

Marketing planning

nd keeping customers. They do this by providing better value for the customer than the competition. Marketing management constantly have to assess which customers they are trying to reach and how they ... usiness must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as marketin ...

(22 pages) 404 0 3.0 Sep/2006

Subjects: Businesss Research Papers > Marketing

Analysis of Giordano Holdings Limited

table future predictions of the Hong Kong economy provide a certain level of planning confidence to marketing planning. The Sino-British Joint Declaration in 1997 may, however, carry with it room for ... othing retail market in 1981 as a relatively high-priced clothing retailer by the now well renowned marketing entrepreneur Jimmy Lai. Since 1987 the company has undergone a corporate makeover to posit ...

(21 pages) 215 1 4.7 Sep/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

The Core Competencies Of Daimler Chrysler

MARKETING PLANNING & STRATEGY RESEARCH ESSAY DAIMLER CHRYSLER Lecturer: Bronwyn Higgs INTRODUCTI ... nto the future.BIBLIOGRAPHY TEXT BOOKS Bradmore, D., Joy, S., Kimberley, C., and Walker, I. (1997), Marketing Visions: classical and topical readings, 2nd Edition, Prentice Hall, Australia.Jain, S., ( ... 6th Edition, South-Western College Publishing, Australia.Kotler, Armstrong, Brown and Adam, (1998), Marketing, 4th Edition, Prentice Hall, Australia.Lehmann, D., Winer, R.,, (1996) Analysis for Market ...

(13 pages) 94 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Marketing Analysis : Evergreen Trust

The director of marketing of a recently acquired trust company has to prepare a marketing plan historically, the tru ... acquired trust company has to prepare a marketing plan historically, the trust company has not had marketing or sales function. The director faces some major challenges: establishing marketing's role ... any's President began the planning process, which was to be followed in May by the beginning of the marketing planning, which was to be written in a plan and detailed budget presentation for June. The ...

(1 pages) 313 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Merck and Vioxx, the implications of new product development in the pharmaceutical industry

drugs (Crawford, Benedetto, 2006). Hence, their opportunity identification was aligned with ongoing marketing planning strategies in order to survive in the competitive environment. In pursuing these ... ify the correct dosage. In order to catch up, Merck devised a cross-functional team, which included marketing early on in the development process.When dosage amount was finally determined, Merck had a ...

(9 pages) 96 0 0.0 May/2008

Subjects: Businesss Research Papers > Marketing

The Family as an Adaptive Institution

n business periodicals from 1958 through 1983.More than half the study articles are directed toward marketing personnel and consist of useful information for marketing/planning. While the earlier arti ... f the early 1980s continue to emphasize the importance to marketers of changes in family structure. Marketing strategy is aimed at small nontraditional units, for example, dual-income families, one-pa ...

(3 pages) 20 0 3.0 Feb/2009

Subjects: Social Science Essays > Society and community