Essays Tagged: "marketing team"

VW Beetle - HBR Article

The marketing team has asked how VW could back the excitement it once had in the marketplace, while upda ... g the brand's image to appeal to anew generation of consumers. The answer is the new VW Beetle. Our marketing team collaborated with Arnold Communications and are poised to position the VW Beetle with ... to get people from point A to point B. Overall, the campaign took the less traditional approach to marketing to consumers. Rather than focus on a defined, targeted audience, the campaign focused on a ...

(4 pages) 169 1 5.0 Mar/2004

Subjects: Businesss Research Papers > Marketing

The Marketing Mix

AbstractThe concept of marketing is very broad. There are many things to consider when effectively introducing a product in ... ny things to consider when effectively introducing a product into the market. Most important is the marketing mix made up of the four P-s, which are the controllable variables in a marketing strategy. ... e controllable variables in a marketing strategy.The Marketing ConceptThere are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer ...

(8 pages) 824 0 4.8 Mar/2004

Subjects: Businesss Research Papers > Marketing

Three Takes on New Product Development

ay. The following are the three case study hosted by practitioners and researchers of gobal product marketing team at The Rochester Institute Technology's New Product Development Forum.Xerox:Speaker f ... f this product in 28 months total time from start to end.In order to implement coordination between marketing and product development teams, modular design was used. This allowed delegation of technic ...

(2 pages) 182 0 0.0 Nov/2004

Subjects: Businesss Research Papers > Marketing

A Marketing Mix

AbstractThe idea of marketing is very broad. There are many things to think about when successfully introducing a produc ... hings to think about when successfully introducing a product into the market. Most important is the marketing mix made up of the four Ps, which are the controllable variables in a marketing strategy.M ... any definitions which are focused upon customer orientation and satisfaction of customer needs. The marketing concept is the idea that firms should analyze the needs of their customers and then make d ...

(5 pages) 175 0 3.6 Mar/2005

Subjects: Humanities Essays

Business Writing Letter format and required information on a business letter

August 10, 2005Bill M. ElaterMarketing DirectorFedEx Corporation942 South Shady Grove RoadMemphis, TN 38120Dear Mr. Elater:Subjec ... ve RoadMemphis, TN 38120Dear Mr. Elater:Subject: Word Processing Software SolutionAs requested, the marketing team has researched a number of word processing software solutions and has found Microsoft ...

(1 pages) 78 0 5.0 Aug/2005

Subjects: Humanities Essays > Language Studies > Writing

Sales Management Strategies.

organization has certain management strategies they use in order to successfully run the sales and marketing team. Strategies are defined as the plans of action to achieve the objectives. These strat ... s. An example when this strategy might be used is around Christmas at a car dealership.Relationship MarketingThe last strategy that we will discuss will be Relationship marketing. Relationship Marketi ...

(3 pages) 217 2 4.0 Jan/2006

Subjects: Businesss Research Papers

Sales Strategies- Sales Management MKT/ 469

Strategic planning is a process that involves the entire company from the marketing team to the sales force. According to the text, strategic planning needs to be well integr ... rce. According to the text, strategic planning needs to be well integrated and highly coordinated. "Marketing must create a strategic plan that is consistent with the strategic plan of the total compa ... plan of the total company. In turn, planning by the sales department is determined by the strategic marketing plan. In this sense, planning starts at the top and works its way down guiding the entire ...

(3 pages) 225 1 5.0 May/2006

Subjects: Businesss Research Papers > Management

McDonald's Marketing Plan

IntroductionMcDonald's has a highly developed marketing mix that includes products, placement, prices, and promotion for many deferent market segm ... repeat business from customers in a demographic that includes 18 - 24 year-old consumers. This new marketing program features a rewards card that allows consumers to earn points and redeem them for r ... ld's Corporation).One key ingredient to McDonald's sustained growth is its effective and integrated marketing mix. The company caters to all types of people, including families, professionals, student ...

(7 pages) 383 0 4.7 Jul/2006

Subjects: Businesss Research Papers > Marketing

International Marketing Plan: Motorola

Positioning, Targeting, Segmentation (STP)The segmentation criteria created by the marketing team at Motorola contains many different elements appreciated by various consumers. One el ... consist of technologically sound business-oriented males and females in the target ages of 18 - 45.Marketing StrategyThe key marketing strategy for the E04a will be in the execution. The cell phone i ... e entered because to the increase use and dependability of mobile phones. Motorola will use several marketing strategies to promote the EO4a. Consumers will be targeted with several advertising method ...

(5 pages) 208 0 4.6 Sep/2006

Subjects: Businesss Research Papers > Case Studies

Intel--Reinventing the company

grouped, redesigned the business plan as well as their budget, and knocked AMD back. As a note, the marketing team at the time deserved kudos for their brand recognition campaign "Intel inside." It ca ... nside. The name Intel is now as iconic as Coca-cola, Wal-mart, and Mc Donalds. (This shows that the marketing team plays as equal a position as the engineers and corporate heads. (Edwards, 2006))We ca ...

(3 pages) 44 1 4.5 Jul/2007

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Define Marketing Paper

My definition of marketing is that it not only involves creative ideas to promote a product or service such as advert ... s around the process, planning, execution and development through research and the customer's needs.Marketing has a broad range of facets, so it is not surprising of the many definitions. For example, ... of facets, so it is not surprising of the many definitions. For example, according to the American Marketing Association the current definition of marketing is an "…organizational function and ...

(3 pages) 223 0 5.0 Aug/2007

Subjects: Businesss Research Papers > Marketing

Marketing Plan: Phase I

Marketing Plan � PAGE \* MERGEFORMAT �2� Marketing Plan: Phase 1Zulema Buckner, ... Lee, Arika MobleyLeslie Stacks, Michelle WalkerMKT 421University of PhoenixKen LeCourAugust 15, 2007Marketing Plan: Phase 1Satellite radio is the new emerging industry with just a pair of competitors, ... these common stores, it can be exposed to the general public in at an affordable price.Replay Radio marketing team spent a great deal of time considering what type of person will purchase our product ...

(6 pages) 237 1 4.6 Sep/2007

Subjects: Businesss Research Papers > Marketing

Marketing Plan: Phase II

Phase II � PAGE �1� Marketing Plan: Phase IIZulema Buckner, James Lee, Arika Mobley,Leslie Stacks, Michelle WalkerMKT 42 ... r, James Lee, Arika Mobley,Leslie Stacks, Michelle WalkerMKT 421University of PhoenixAugust 24, 2007Marketing Plan: Phase IIReplay Radio is the new product introduced by XM Radio. This product is inte ... oduct introduced by XM Radio. This product is intended to revolutionize satellite radio. The proper marketing strategy and plan will ensure that this product will be a success. This paper will summari ...

(8 pages) 352 0 3.5 Sep/2007

Subjects: Businesss Research Papers > Marketing

Beijing Mirror Corp

to the global market. Another problem hindering them is that they have inexperienced management and marketing capabilities that need to be improved. Their marketing team consists of only a few people, ... procedures and training are implemented to ensure the strengthening of the company's management and marketing teams. After which, I would recommend to them that they obtain certification that the mirr ...

(3 pages) 21 0 4.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Formulation of Technology Strategy of Cisco

gy to enable focus on the intellectual aspects of the product.•Technology Requirements: Strong marketing team and leveraging existing distribution channels to sell the acquired products.b.Formula ...

(2 pages) 36 0 0.0 Aug/2008

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Marketing Plan for ScotteVest

f weather and finds him or herself on all types of terrain. ScotteVest has put together the Alpha D Marketing team to research new possibilities and target markets. Alpha D is proud to present our new ... ing yours and not the competitions. We also took a look at our product focus. We then specified the marketing and product objectives, target market, points of differences and positioning. By doing thi ...

(27 pages) 88 0 4.0 Dec/2008

Subjects: Businesss Research Papers > Marketing

Functions of Management

ion at Baker Hughes occurred when the company decided to define a brand for the INTEQ division. The marketing department met with the product line managers, the INTEQ leadership team and hired an outs ... at needed to be completed in order to develop the brand and assigned action items to members of the Marketing team and the outside consulting firm. Once a plan was devised and the tasks were clearly d ...

(5 pages) 22 0 3.0 Feb/2009

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

International Marketing Plan and Objectives

Pure-n-Clean Water Filtration: International Marketing Plan and ObjectivesPure-n-Clean is a company that specializes in the manufacturing of wate ... . The first step in any international venture is gathering information on the intended country. The marketing team at Pure-n-Clean has gathered necessary information and developed a mission statement ... d a mission statement for the venture. The team has also developed objectives for the international marketing plan.Mission StatementThe goal of Pure-n-Clean's entrance into Mexico is to support the co ...

(3 pages) 81 0 3.0 Feb/2009

Subjects: Businesss Research Papers > Marketing

Marketing Plan Final Paper

agement team chose a descriptive Mission and Vision statement and centered their values on the four marketing P's. in the initial phase of the marketing plan, our team has chosen a new product offerin ... n, the swott(strengths, weaknesses, opportunities, threats, and trends) and will detail the initial marketing stragety around the framework of the four P's.Weinstein(2001) describes McDonald's mission ...

(24 pages) 201 2 4.3 Aug/2009

Subjects: Businesss Research Papers > Management

Define Marketing

Whether you realize it marketing is everywhere. Marketing is seen in all avenues whether its television, internet, clothing ... avenues whether its television, internet, clothing, or signs on the side of the road. It is through marketing that companies create a face. Marketing is important for any organization that thrives of ... rs then there needs be some sort advertisement that interests the customer to a particular product. Marketing is more then selling and advertising. According to McCarthy and Perreault, "The marketing ...

(3 pages) 31 0 0.0 Aug/2009

Subjects: Businesss Research Papers > Marketing