Essays Tagged: "marketing tools"
Branding.
heard about. As a result some products are selling better, than the other ones.The effectiveness of marketing depends not only on the rational usage of marketing tools, but on the accordance of the pr ... but a long-term consumer preference to a given brand among the competitors is an important task of marketing.In the conditions of strong competition, even for world-famous firms, there is a really ha ...
Subjects: Businesss Research Papers > Marketing
Channels of Distribution
g and pricing, the selection of distribution channels and sales representation is key to successful marketing.It's fairly easy to change many of your marketing tactics and strategies on a periodic bas ... much more difficult to change. And distribution affects the selection and utilization of all other marketing tools.There is a wide variety of possible distribution channels, including:Retail Outlets ...
Subjects: Businesss Research Papers > Marketing
The pharaceutical industry
nsibility is to interface with physicians to educate them on the merits of their drug, leave behind marketing tools (from prescription pads to calendars to wall charts) that serve to remind the doctor ...
Subjects: Businesss Research Papers > Case Studies
Marketing Tools Paper
Marketing ToolsCustomers benefit from online marketing in many ways. It is interactive, immediate an ... parative information about products, companies and competitors. Marketers also benefits from online marketing. For them, it helps consumer relationship building, reduces costs, increases efficiency, p ... sellers in different countries to interact with each other in seconds. Marketers can conduct online marketing by creating an electronic storefront; placing ads online, participating in Internet forums ...
Subjects: Businesss Research Papers > Marketing
Channels of marketing
g and pricing, the selection of distribution channels and sales representation is key to successful marketing. It's fairly easy to change many of your marketing tactics and strategies on a periodic ba ... much more difficult to change. And distribution affects the selection and utilization of all other marketing tools. There is a wide variety of possible distribution channels, including: Retail Outlet ...
Subjects: Businesss Research Papers > Management
Distribution Channells.
It's fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing, packaging, and product mix are among ... much more difficult to change. And distribution affects the selection and utilization of all other marketing tools.There is a wide variety of possible distribution channels for AAA new service, inclu ... n channels for AAA new service, including:Sales Force compensated by salary, commission, or bothTelemarketing on your own or through a contract firmCyber Marketing, surfing the newest frontierTV and C ...
Subjects: Businesss Research Papers > Marketing
How to Use the "Marketing Spectrum" to Market your Non-Profit Organization.
The management and program delivery within a nonprofit organization is fundamentally a marketing endeavor. The organization is being marketed to two primary target market areas, (1) the p ... ng served by the nonprofit, and, (2) the funding sources wherein contributed money is to be sought."Marketing" may be defined as follows: Marketing is a process by which something of value is given, d ... ed, communicated, sold or promulgated in any manner to one or more targeted markets, using selected marketing tools, means and devices.The following Marketing spectrum reflects this marketing process. ...
Subjects: Businesss Research Papers > Marketing
Marketing Tools, Means and Devices.
The middle of the Marketing Spectrum encompasses all of the major and minor marketing activities, tools, means and dev ... s, means and devices used implicitly or explicitly by any nonprofit organization within its overall marketing programThe definition of a marketing tool or device is as follows: Any activities, steps, ... ny activities, steps, facilities or materials which impact in any major or minor way the process of marketing or communicating the organization to any of its targeted market segments.Given this broad ...
Subjects: Businesss Research Papers > Marketing
Integrated Marketing Communications (IMC) and Marketing Comparison
IntroductionIntegrated Marketing Communications (IMC) is defined as: "A management concept that is designed to make all asp ... pects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." (abou ... fforts towards delivering the same united message and reaching their specific objective. All of the marketing tools utilized by the company can be focused and synergized with each other and their effe ...
Subjects: Businesss Research Papers > Marketing
E-business Travel Web sites
tion the look and feel of the site, how the agencies supply chain was going to be affected and what marketing tools to use. In addition, legal, ethical and regulatory issues, and the security, confide ... ference is that the travel arrangements are not based on a regular schedule.4) An evaluation of the marketing tools used by the three companiesShopping online has also become a huge success and is con ...
Subjects: Businesss Research Papers > Case Studies > E-commerce
Perceptual Maps
income and offer them a trendy, less expensive motorcycles with available upgraded options and many marketing tools utilized to attract this target market. The creation of a new product in order to re ... hered at POS or point of sale of the merchandisers. The information could also be gathering through marketing surveys sent out to past customers either via mail or telephone survey. The perceptual map ...
Subjects: Businesss Research Papers
Integrated Marketing Communications and Marketing
efforts towards delivering the same united message and reaching the specific objective. All of the marketing tools utilized by a company can be focused and synergized with each other and their effect ... be focused and synergized with each other and their effectiveness will increase significantly. The marketing message relayed by a company is clear and consistent and is able to reach the target audie ...
Subjects: Businesss Research Papers > Marketing
Marketing Tools for Online Booksellers
In this paper, Learning D will address the marketing tools for the online bookseller industry. Team D describes how three different websites, B ... bsites, Barnes & Noble, Books Online and Amazon, conduct business on the internet with focus on marketing tools used within the three websites and an evaluation of the apparent customer service pr ... e a 1% cut of those sales. The incentive is raised accordingly maxing out at 3.5% of sales. Another marketing tool is also used with college partnerships, aligning with several schools across the nati ...
Subjects: Businesss Research Papers > Case Studies > E-commerce
Analysis of Privacy Issues at B2B and B2C
Web Site MarketingThe ability to effectively develop an appropriate marketing mix and convey the desired mark ... ul business strategy. The ability of the internet to reach new markets requires the creative use of marketing strategies as a means of gaining a competitive edge in the marketplace while developing lo ... merce, 2004, Pp. 22-26). In turn, this function will produce contented clients.This paper evaluates marketing strategies used by the websites of three major domestic retailers, Wal-Mart, Best Buy, and ...
Subjects: Businesss Research Papers > Marketing
Marketing Tools
due to the low overhead cost, and advertising costs. Discussed further will be a description of the marketing tools used in Travelocity, Expedia, and Orbitz as well as an evaluation of the apparent cu ... as well as an evaluation of the apparent customer service provided by each site.TravelocityInternet marketing tools are the means to search engine optimization. In order to profit from any website, an ...
Subjects: Businesss Research Papers > Marketing
Marketing Tools
on the internet versus a traditional retail business model is very similar. In both instances, the marketing strategy will contain four key components: product, price, promotion and placement. The pr ... rtise or sell its goods or services (Schneider, 2004). The purpose of this paper is to describe the marketing tools used on three website: Amazon, Books-a-Million and Barnes and Noble. Additionally, t ...
Subjects: Businesss Research Papers > Marketing
The Four P's of the Marketing Mix
Marketing MixDetermining the proper marketing tactics for a product or service is a process that req ... here in the life cycle a product currently resides. "The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool ... enefit." (Koffer, Chapter 1). The concept is that for a company to have success with a product, the marketing needs to be strategic in overall outlook, and tactical with each product, depending on whe ...
Subjects: Businesss Research Papers > Marketing
Global Branding Strategy
eard about. As a result some products are selling better, than the other ones. The effectiveness of marketing depends not only on the rational usage of marketing tools, but on the accordance of the pr ... but a long-term consumer preference to a given brand among the competitors is an important task of marketing.Brand is an impression about a product in the minds of consumers, the label, which is asso ...
Subjects: Businesss Research Papers > Marketing
E-Business
ook and feel of the site, how the department store's supply chain was going to be affected and what marketing tools to use. In addition, legal, ethical and regulatory issues, and the security, confide ... C Penny site. The front end of the web page is somewhat visually appealing and supports the holiday marketing season by placing ads relevant to discounts in very large fonts. At the top of the page th ...
Subjects: Businesss Research Papers
Marketing Tools and Customer Service on Travel Web Sites
ess stand out from the competition. How can a business do this? A company can do this by creating a marketing campaign that is unique and different. With the impact the internet has had on the travel ... icult as the number of competitors has grown exponentially.When a travel business begins creating a marketing plan there are a few key areas that should be focused on. Some important areas of focus wo ...
Subjects: Businesss Research Papers > Marketing