Essays Tagged: "Mass Communication"

Internet communication

pulations; these media have been responsible for the rise and social power of the new phenomenon of mass communication.There are five revolutionary mass communication mediums that were characterized b ... aracterized by Al Reis in his most recent book, "11 Immutable Laws of Internet Branding". The first mass communication vehicle was the book, where it served as a channel to distribute information in a ...

(3 pages) 291 1 4.0 Mar/2002

Subjects: Science Essays > Computer Science > Internet and networking

Brand Name Products

Brand Name ProductsAdvertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of a ...

(9 pages) 343 0 3.0 Oct/2002

Subjects: Businesss Research Papers

Advertising essay

sing is a way in which companies promote their products to boost salesand make profits. It is also 'mass communication', and the advertiser pays for itin order to convince a certain segment of the pub ...

(2 pages) 162 0 3.7 Mar/2003

Subjects: Social Science Essays > Communication Studies > The Media

Does the intense media coverage of violence contribute to its increase in our society?

FloflogefuMass CommunicationSubject: Does the intense media coverage of violence contribute to its increase in ...

(5 pages) 160 0 5.0 May/2003

Subjects: Social Science Essays > Communication Studies > The Media

Title: Analysis of the Role of Media in Society Considering the Idea of the Public Sphere.

nteed to all citizens"(Habermas, 1964: p.49). The public sphere theory helps understand the role of mass media in contemporary society."The public sphere as a sphere which mediates between society and ... a space to express their opinions. According to McGuigan(1998), "the ideal of a domestic system of mass communication can be called 'the public sphere'"(p.91). In this sense, media have the similar f ...

(9 pages) 259 0 4.3 Feb/2004

Subjects: Social Science Essays > Communication Studies

Mass Communication and Social Agenda-Setting

ch a transformation for the issue of gun violence?These questions were the focus of the conference "Mass Communication and Social Agenda-Setting," sponsored by The Annenberg Washinton Program and the ...

(1 pages) 60 1 4.2 Apr/2004

Subjects: Social Science Essays > Communication Studies

Media Images

the content of the telegraph" (1964, 8). Today the theory of Marshall McLuhan still influences the mass communication technology especially in relation to the new media. The key point that he makes i ... an to be used by people throughout the world (Bolter & Grusin 1998, 198). The Internet is a new mass medium that involves computers connected to each other via telephone line, cable network, satel ...

(9 pages) 229 0 4.7 Apr/2004

Subjects: Art Essays > Film & TV Studies

The Media and the Use of Propaganda in War

of the word 'medium' (Pearsall 1999). In this context, the 'media' is defined as 'the main means of mass communication in forms of television, newspapers and the radio.' (1999: 884).Petley states, tha ... opaganda as a useful communicative tool; the other which sees the media and propaganda as a form of mass indoctrination. Noting that Dietz was a Nazi German and that Delwiche is a historian, we can qu ...

(6 pages) 179 0 5.0 Apr/2004

Subjects: History Term Papers

Media, Technology and Society

mprovement, thousands of books are being published through out every year. But how many books about mass communication will the libraries of the Chinese University of Hong Kong (CU), Hong Kong Univers ... rsities keep closely with latest released books and publishers since one of the key points in doing mass communication is updateness. The libraries of them can actually do their part. There is a tende ...

(4 pages) 67 0 3.0 May/2004

Subjects: Social Science Essays > Communication Studies > The Media

This paper is related to communication in a personal care home. it discusses staff-patients relationship, staff-staff, and patient-patient nonverbal and verbal cues

, on the phone, non-verbally, television and in many more different ways. Today, we have a means of mass communication. My observational research was over span of about 2 1/2 hours on a Saturday March ...

(3 pages) 138 0 3.9 May/2004

Subjects: Social Science Essays > Communication Studies

Theory Application Paper

I. INTRODUCTIONAdvertising is mass communication an advertiser pays for in order to convince a certain segment of the public to ad ... ideas, or services. The actual sale may be immediate or eventual and it is accomplished through the mass media rather than the salesperson.The second generalization is that ads are there to develop go ... ising, competitive advertising, and retentive advertising (Crisostomo 12).Advertising is a means of mass communication where words and symbols are required to convey the basic theme to the audience. C ...

(14 pages) 145 0 4.3 Aug/2004

Subjects: Social Science Essays > Communication Studies

How have new media enabled a renewal of the public sphere and extension of democratic processes?

'Mass communication has existed for little more than the average person's lifespan, and yet in that s ... hy democracy a wide range of opinions, different positions, values and bias are offered through the mass media. (Baird, 2003) The problem with the concentration of ownership in these traditional media ... ownership in these traditional media forms, is that it can stifle ideological diversity within our mass media. The Internet however, allows for an enormous array of opinions to be in the general publ ...

(9 pages) 103 0 4.0 Sep/2004

Subjects: Art Essays > Film & TV Studies

Gender stereotype in Ads

ADVERTISING:"Advertising is mass communication an advertiser pays for in order to convince a certain segment of the public to ad ... at half of my advertising budget is wasted.The problem is that I don't know which half"Prejudice in Mass Media - Literature ReviewPrejudice exists in various forms in the medium of communication. The ... xists in various forms in the medium of communication. The most common and blatant prejudice in the mass media is seen with regard to gender, age, appearance, racism, discrimination against the disabl ...

(26 pages) 371 1 4.8 Dec/2004

Subjects: Social Science Essays > Education

TELEVISION

ding. The capability of television to handle both moving images and sounds make it appealing to the masses, which makes mass communication more effective through television. Therefore, it is no wonder ... television. Therefore, it is no wonder that television is often called the single most influential mass media. Almost every nation in the world has television stations that broadcast, news and entert ...

(1 pages) 382 0 3.0 Jul/2005

Subjects: Science Essays > Technology

Radio and Television in Mass Media.

king, because it showed and economically profitable way by which radio could be used as a medium of mass communication for ordinary families (Wells 36). By 1930 transmitters were popping up in cities ... ts Effects on Young Children." Early Childhood Education journal Vol 26 (1999): 149-153Wells, Alan. Mass Media and Society. Palo Alto, National Press Books. 1972

(5 pages) 102 0 3.0 Aug/2005

Subjects: Social Science Essays > Communication Studies > The Media

Lessons of the Imperialist Propaganda (Indonesian Colonial History).

ent of the modern Indonesian state. This period is a stage where Indonesia becomes the spotlight on mass communication, as parties of various political interests strive to realise their aspirations fo ... " slogan: "Japan, the light of Asia. Japan, the leader of Asia. Japan, the protector of Asia." This mass communication attempt was designed to reform the Indonesian economy in order to "support Japan' ...

(3 pages) 29 1 4.8 Sep/2005

Subjects: History Term Papers > Asian History

Promotional and marketing tactics by 'First! Home Loans' to enter into financial services sector by analysing the competitors promotional tactics.

oans use non personal communication channels when promoting the company. Rams uses a combination of mass and targeted communication tools; mass communication tools include television advertisement, ra ... ns use non personal communication channels when promoting the company. Aussie uses a combination of mass and targeted communication tools; mass communication tools include television advertising, news ...

(10 pages) 125 0 3.0 Sep/2006

Subjects: Businesss Research Papers > Marketing

Persuasion in the architectural toy Lego's Bionicle Advertisement

receiver(s) (Mullin, 2006, September 28). Communication ranges from intrapersonal communication to mass communication. Intrapersonal communication is an exchange of message within a person, making th ... ge of message within a person, making the person himself both the source and the receiver. However, mass communication usually involves a speaker targeting a large amount of audience; meaning that the ...

(7 pages) 50 0 0.0 Mar/2007

Subjects: Social Science Essays > Communication Studies

Mass Production

Processes of mass communication, the aims and functions of mass communication, the notion of popular culture as a ... age can take many forms, and the destination may be an individual or a group, or what is known as a mass audience. In this last case the terms mass communication in popular usage evokes the meanings o ... popular usage evokes the meanings of television, radio, motion pictures, newspapers and magazines. "Mass communication", is rather, "a special kind of communication involving distinctive operating con ...

(8 pages) 27 0 0.0 Sep/2001

Subjects: Literature Research Papers

Reggae Music

over the world, music can be seen around many aspects of life for many individuals. It is a form of mass communication that" speaks directly to society as a cultural form", and often reflects a collec ...

(4 pages) 38 0 0.0 Oct/2001

Subjects: Literature Research Papers