Essays Tagged: "Mass customization"
Mass Customization.
Grade A- Mass Customization is the custom tailoring of products or services to individual customers specifica ... vices to individual customers specifications. It attempts to achieve the economies of scale seen in mass production, while at the same time achieving the scope generally restricted to craftsmen.Mass c ... of the features and benefitsthat they value, at close to the same price that they can buy generic, mass produced products. One of the key features of the value proposition is that the product will be ...
Subjects: Businesss Research Papers
E-business
1a)The Customization or individualization refers to the personalization of communication between the users ... rsonalization of communication between the users and a website (Rayport and Jaworski, 2001, p9).The customization can either be initiated by the firm which is the firm customize the website for the us ... ity to check the status of order at any time on the shopping cart or their own shopping account.1(b)Customization is important to an enterprise to conduct business via the internet because it allows s ...
Subjects: Businesss Research Papers > Case Studies > E-commerce
Postponement and Mass customisation. (Hewlett Packard case study)
Assignment: Postponement and Mass CustomisationTask 1: Background and theoryIntroductionNowadays, manufacturer is not only facing ... se build to fulfil what their customer needs which oppose a very successful manufacturing process - Mass Manufacturing. So the question is how cans the company can possibility to mass-customize produc ... The secret is the fine tuning of the supply chain and the manufacturing process - Postponement and Mass customisation.set output to avoid any damage of the electronic equipment.So as a result of achi ...
Subjects: Businesss Research Papers
Business Management and Leadership
y? Examples of driving forces include the aging of the buying public, new technology, a demand for "mass customization", etc. Acquiring several companies over a short period of time brings you more cu ... y? Examples of driving forces include the aging of the buying public, new technology, a demand for "mass customization", etc. Trade association journals, newspapers and business magazines are full of ...
Subjects: Businesss Research Papers > Management > Leadership and Communication
MI Adidas Case.
have to adopt strategies that embrace both a closer reaction to the customers' needs and efficiency.Mass customization meets this challenge by offering individually customized goods and services with ... wever, nowadays meeting individual customer needs is a very important competitive edge to play with.Mass customization meets the requirements of increasingly heterogeneous markets by producing goods a ...
Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics
Mass customization
ly in this fashionable age. Increasing consumers who prefer unparalleled products or services makes mass customization appear, which can satisfy the different customers' demand of products or service ... different customers' demand of products or service and makes a price close to that for an ordinary mass produced refill. This report will examine the relationship between mass customization and busin ...
Subjects: Businesss Research Papers
Mass customisation
hrough using pre-manufacturing parts, and assembly line. Therefore, LaborLawTalk (2005) states that mass production was begun to popularize by Henry Ford in the early 20th century. In the process of p ... g mass customization, many industries were illuminated, and then they created some ramifications of mass customization.1.2 Statement of purposeThis paper will firstly explain what mass customization i ...
Subjects: History Term Papers > European History
Adaptive marketing
ng all the marketing communication efforts so they send a consistent, persuasive message to target. Mass customization A product development process that relies on flexible manufacturing to customize ...
Subjects: Businesss Research Papers > Marketing
Best practices in ensuring quality, speed, and flexibility in organization.
ing quality, speed, and flexibility in organization. Those practices are: Total quality management, mass customization, theory of constraints, kaizen (continuous improvement), and reengineering. I als ... ures. Another critic of TQM is that it may eliminate employee creativity, which may stop motivation.Mass customizationIn today's society organizations are trying to produce both high-volume and high-v ...
Subjects: Businesss Research Papers > Management
Production and Manufacturing
scon, 2007).Since the final product requires a number of customized subunits, I would implement the mass customization facility layout. This allows me to mass-produce the final product, yet create and ...
Subjects: Businesss Research Papers > Management
Agile Manufacturing
tomer; Master change and uncertainty; Leverage resources; and Co-operate to compete. (Goldman, 1995)Mass Customization is the key principle of agile manufacturing. Nowadays, number of new production i ...
Subjects: Businesss Research Papers > Case Studies
Strategic Planning and Strategic Objectives
lity of the organization's product through effective time management, total quality management, and mass customization (Melnyk & Swink, 2005).3M is aware of the importance of effective strategic p ...
Subjects: Businesss Research Papers > Management
Capital One Case: Analyse Capital One company's strategy, how its suited to the internal & external Content
the profits eroded, empowering the organization to offer better products than its competitors using mass customization.Capital One's strategy depended on the management and effective use of informatio ... ulation. They also used an advanced risk management model to decrease the risk of default payments. Mass customization and direct marketing was used for building the lending business and they used inn ...
Subjects: Businesss Research Papers > Case Studies
EC and Apparel Industry
r's preferences and the ability of a manufacturer to produce apparel based on these preferences, or mass customization. It is "a process that uses the same production resources to manufacture a variet ... customer-driven designs" (Lves and Piccoli, 2003, p.81), iii) Possible lack of the critical mass (Lves and Piccoli, 2003, p.81), iv) The exclusivity of the merchandise offered by Lands ...
Subjects: Businesss Research Papers > Marketing
Marketing Strategy in Iphone
or iPod, since it becomes global product with the same features everywhere independent of location, mass customization that can be achieved by introducing different kinds of accessories according to l ... with competing products like Blackberry, Nokia N95, these PDA-like products that compete in similar mass markets but have increased features and lower prices. The second will be with competing product ...
Subjects: Businesss Research Papers > Marketing
Business Report: Mass Customization and New Business Practices What should the imaginary electric car company, Shockwave, do in order to proceed into the future in terms of mass customization?
Executive SummaryThe term "mass customization", while seemingly an oxymoron to anyone who has lived through the past century, i ... ain the ultimate competitive edge" (Teresko, 1994, p. 45). Never the less, one of the problems with mass customization is the possibility of internal complexity, which can develop when the offered pro ... are beyond the company's ability to produce cost-effectively. Despite the understandable dangers of mass customization, if executed properly does result in lower manufacturing cost, higher customer sa ...
Subjects: Businesss Research Papers
Impact of Science and Technology on Society: Virtual Marketing
o customize according to the history of each user with that web page. This initiated the concept of mass customization, which subsequently applied to production of goods "as well".Then came a flood of ...
Subjects: Businesss Research Papers > Marketing