Essays Tagged: "media advertising"

Outline some of the forms male violence against women takes. What purpose does male violence against women serve? Critically evaluate feminist activism around violence.

sent threat of assault implicit in the sexual comments and gestures in the streets and at work. The media, advertising and the wide-spread circulation of sexist literature and pornography create a cli ... ones men's violence against women' (Segal 1990 p252, 254). If mainstream movies and the sensational media are to be believed rape and sexual violence against women are about sex and lust. Uncontrollab ...

(8 pages) 584 1 3.6 Apr/2002

Subjects: Law & Government Essays > Civil Rights > Women's Studies

Technology's impact on Caribbean Ecnomies.

and technology plays and integral role in boosting this industry. Technology is a massive marketing media. Advertising of the islands is done via television and radio commercials, the Internet through ...

(2 pages) 77 1 4.3 Dec/2003

Subjects: Science Essays > Computer Science

This essay is concerned about the The Features of Advertising Language And Analysis of Advertising English Through Classification.

y persuasive in nature about products, services or ideas by identified sponsors through the various media." Today, with the development of the technology and the diversity of the mass media, advertisi ... forms, but in most of them language is of crucial importance." Advertising language is a style of immediate impact and rapid persuasion. The point of an advertisement is to persuade you of the merits ...

(20 pages) 362 1 4.2 Jan/2004

Subjects: Humanities Essays > Language Studies

Strategic Marketing Communication----IMC program

1.0 Executive SummaryIn recent years, as new media have proliferated and the cost of competition has intensifies, sophisticated marketers have se ... been a growing understanding on the part of corporate management that (1) the efficiencies of mass media advertising are not what they used to be; (2) consumers are more sophisticated, cynical and di ... s of Arens, with the phenomenal technological changes in the last decade came a host of specialized media and the fragmentation of the mass market. At the same time we witnessed a flood of mergers and ...

(14 pages) 737 1 4.7 May/2004

Subjects: Businesss Research Papers

Q: "Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 3 DIRECT MARKETING

g is designed to create awareness and image the role of sales promotion is primarily to elicit an immediate purchase from the potential customer. Once again sales promotion doesn't seem as stylish or ... the potential customer. Once again sales promotion doesn't seem as stylish or sophisticated as mass media advertising yet it has grown at an annual rate of about 9-12 percent. In comparison advertisin ...

(3 pages) 120 0 3.0 Aug/2004

Subjects: Businesss Research Papers > Marketing

Effects of advertising

y persuasive in nature about products, services or ideas by identified sponsors through the various media."Today, with the development of the technology and the diversity of the mass media, advertisin ... , images, and anything else that advertisers want to publicize. It is becoming a major part of mass media. We may view it positively; at other times we may just skip or ignore it. In order to attract ...

(8 pages) 412 3 4.4 Jan/2005

Subjects: Social Science Essays > Economics

Pop art: the era, the artists, and the comparisons.

tract expressionism. The term referred to the interest of a number of artists in the images of mass media, advertising, comics and consumer products. The 1950s were a period of optimism in Britain fol ... o-realistic, mass production printmaking technique called serigraphy to produce his commentaries on media, fame, and advertising.Pop Art made observations on contemporary society and culture, particul ...

(9 pages) 173 0 3.9 Nov/2005

Subjects: Art Essays

The expanding field of sports sponsorship and relate it to growth in market share for multinational organisations

ious reasons such as professionalisation and globalisation of brands, reduced effectiveness of mass media advertising methods, globalisation of the sporting industry, sporting competitors gaining incr ... Ellen-Mcarthur (Fry, 2006; Newlands, 2006). This feat picked up as estimated £14.3 million in media value for the British brand (B&Q, 2006; Fry, 2006). In order to reflect its 'You Can Do It ...

(10 pages) 221 0 4.8 Jul/2006

Subjects: Businesss Research Papers > Marketing

Eating Disorders

nged- a woman's appearance has also changed. More desirable is the slim and fruitful woman. Models, media, advertising, beauty pageant winners, magazines, and celebrities have noted this change. The p ... order is more common among teenagers and young girls then in males. The reason for this is that the media and society has picked the image of what young girls should yearn for. The dangers behind this ...

(10 pages) 110 0 4.5 May/2001

Subjects: Humanities Essays > Health & Medicine > Diseases

Strategische Marketing

gs Chicken Salad appears on the page with the boyish couple.Unlike Benetton ads, Sisley's first gay media advertising is sexually charged and out of the closet."Sisley is a sexy brand, it's about sex ... and garnered complaints, so the ad came down after a month.Sisley is Benetton's first return to gay media since 1995; its first ad in OUT was of the affectionate male twins in 1994 for Benetton.As Maj ...

(2 pages) 13 0 0.0 Feb/2008

Subjects: Art Essays > Artists

Strategische Marketing

gs Chicken Salad appears on the page with the boyish couple.Unlike Benetton ads, Sisley's first gay media advertising is sexually charged and out of the closet."Sisley is a sexy brand, it's about sex ... and garnered complaints, so the ad came down after a month.Sisley is Benetton's first return to gay media since 1995; its first ad in OUT was of the affectionate male twins in 1994 for Benetton.As Maj ...

(2 pages) 9 0 4.0 Feb/2008

Subjects: Art Essays > Artists

Marketing Plan for McBride Financial Services

dation for a customer friendly mortgage company, the second part of the marketing plan will include media advertising.When choosing types of media for advertising, the most important point to keep in ... hat McBride Financial Services only operates in five states. With that said, McBride must use local media to create exposure in their market while promoting their business. A good place to start would ...

(3 pages) 207 0 5.0 Nov/2008

Subjects: Science Essays > Technology

Global Advertising - Evaluation

IMPORTANCE OF ADVERTISING IN GLOBAL MARKETING"Advertising is a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to tak ... he future" Advertising is a vital part of every successful business regardless of whether its print media, TV media or outdoor media. Advertising is a way companies can communicate to consumers; to in ... nd, change image in peoples' eyes, react to competition and entice others to try/buy the product.TV MEDIA - FUNNY ADSThe advertisements that are most memorable are the funny ones. However, a good joke ...

(27 pages) 52 0 0.0 Mar/2009

Subjects: Businesss Research Papers > Case Studies

Monster Networking Monster.com was the leading global online career network

1 billion were spent over a span of ten years for the development of the Monster brand through mass media advertising, sponsorships, distribution deals over the internet etc. These investments paid of ...

(11 pages) 32 0 0.0 May/2010

Subjects: Businesss Research Papers > Case Studies

English Pedagogy in Middle Schools

includes social acculturation represented by and through communicative texts in daily conversation, media advertising and television shows (Simpson, 2003). According to Simpson there is a need to have ... on of multiliteracies within the framework of pedagogy. Multiliteracies includes ICT in the form of media literacy as part of language acquisition in that students today communicate predominantly via ...

(7 pages) 6 0 0.0 Feb/2012

Subjects: Humanities Essays > Language Studies

Gendered Violence

sent threat of assault implicit in the sexual comments and gestures in the streets and at work. The media, advertising and the widespread circulation of sexist literature and pornography create a clim ...

(3 pages) 5 0 0.0 Apr/2012

Subjects: Law & Government Essays > Human Rights