Essays Tagged: "Micromax"
Marketing Strategy of Micromax
16Micromax MobileMarketing StrategyC on t e n tsIntroduction ......................................... ... ............................................................................BibliographyIntroductionMicromax has entered into handset market in 2008 and within 3 years it has become the third largest ... t u a ti o n A nal y s i sAnalyzing current situation through 4C framework:C u sto m e rsCurrently Micromax is dominating the rural market. Initially the marketing strategy of Micromax was to target ...
Subjects: Businesss Research Papers > Marketing