Essays Tagged: "Mitcham"

Loyalty programs - Creators of customer dependency?

dvantage and act in their own favor.Bibliography:1.Gintis, H. (2005). Rational Choice Theory. In C. Mitcham (Ed.), Encyclopedia of Science, Technology, and Ethics (Vol. 3, pp. 1583-1587). Detroit: Mac ...

(3 pages) 1 0 0.0 Apr/2014

Subjects: Businesss Research Papers > Marketing