Essays Tagged: "new marketing"

This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

et segments throughout the year 2003.The objectives of the company can be achieved by introducing a new marketing strategy that is based on personalised interior and exterior design of the cars. As th ... tegy that is based on personalised interior and exterior design of the cars. As the focus is on the new generation, we have selected the following models from itsexisting portfolio: Twingo, Clio, and ...

(42 pages) 629 2 4.8 Mar/2003

Subjects: Businesss Research Papers > Marketing

Kmart Corporation:Revitalizing the Blue Light Special. This is a 1,367 word APA format essay which describes the rise and fall of Kmart Corporation.

s by continuing to expand and eliminate other retailers in the process. However, the 1990's brought new marketing ideas and lower prices with the likes of Wal-Mart and Target. The failure of Kmart to ... to reach the consumer in a different way to continue success. (www.wikipedia.org) So, he created a newspaper-advertising program to improve customer awareness and generate sales. The rest of the coun ...

(5 pages) 328 0 3.0 Dec/2003

Subjects: Businesss Research Papers > Management

The A Team.

th why it is necessary for Subway to expand its working hours as well as its menu. The expansion on new marketing techniques will also compliment all four of these issues with a distinct design toward ... e the Subway franchise has decided that it needs to expand, the franchise has several choices:*Open new stores*Increase advertising and promotion*Adopt new marketing efforts*New products* Diversificat ...

(8 pages) 413 1 4.4 Jan/2004

Subjects: Businesss Research Papers > Marketing

Marketing a new product for Cadbury's

183SWOT and PEST analysis20 - 244Methods of analysing the marketing opportunities26 - 305Creating a new marketing strategy based on research32 - 34BibliographyBooks and other sources usedAppendixValid ... or because the market has saturated. Sales will eventually decline because a company will release a new product type. For example when Cadbury's released the 'Fuse' bar it was for people to eat betwee ...

(29 pages) 797 1 4.3 Apr/2004

Subjects: Businesss Research Papers > Management

How Internet affects small businesses

net in Small Businesses"XReduction of Communication Costs"XReduction of marketing costs and finding new marketing strategies"XExpand access to informationINTRODUCTIONThe purpose of this paper is to ex ... mployment, 52 percent of the U.S. gross domestic product, and are the sources for two-thirds of net new jobs.In 2002, the number of small businesses in the United States reached 22.9 million businesse ...

(16 pages) 535 1 4.8 Apr/2004

Subjects: Businesss Research Papers

Book Summary: Eating the big fish: How challenger brands can compete brand leaders. - By Adam Morgan

and maintaining them through your marketing activities.This is in fact out-of-date thinking in the new marketing world. Challenger brands deliberately break with their own pasts (if they have one) - ... eaks the tradition of the "product category".The vitality of inexperienceMany challenger brands are new and they are successful in its category. One question we might ask is that: how many of these su ...

(41 pages) 201 0 2.0 Jun/2004

Subjects: Businesss Research Papers > Marketing

OMNITEL PRONTO ITALIA

and hold on to it without making any calls, therefore attracting low-end customers. Omnitel acquire new customers offering attractive handset subsidies to customers who sign a contract for a year or t ... ice because of their irregular sources of income or their low credit history.Omnitel came up with a new proposal focusing in achieve greater penetration by creating customers loyalty. The new marketin ...

(2 pages) 76 0 3.7 Aug/2004

Subjects: Businesss Research Papers > Case Studies

Product Mix

ituations in order to prevent the product from a devastating economic failure.1. PromotionDesigning new marketing strategies can become complicated when you have an undefined target market and when ne ... ut being able to define a target market your products may be considered useless. When you develop a new product or service you must be able to identify prospective customers in order to promote your p ...

(5 pages) 304 0 4.8 Aug/2004

Subjects: Businesss Research Papers > Marketing

Looking Through the Windows: PC vs. Mac

Outlook, the Sales Manager called me through the phone intercom. She informed me that Jennifer, our new Marketing Director, would not be in the office. Afterwards, I walked over to Jennifer's desk to ... tor, would not be in the office. Afterwards, I walked over to Jennifer's desk to start up her brand new Macintosh computer to check her emails. The screen lit up, and showed several icons on the right ...

(6 pages) 131 1 3.9 May/2005

Subjects: Science Essays > Computer Science > Computer Ethics

Marketing Plan for Pet Shop with a twist

roducts, toys, and vitamins. Changes in the external environment called for Pet Market to develop a new marketing strategy. Pet Market conducted a SWOT analysis and performed quantitative research to ... strategic changes: 1) eliminate large breed dog inventory (only sell small breed dogs), 2) develop new products (pet gift baskets), and 3) add delivery services.Our competitors carry a wide variety o ...

(15 pages) 363 0 5.0 Jun/2005

Subjects: Businesss Research Papers > Marketing

Marketing Research - Kudler Fine Foods - Justify the Importance of Marketing Research in the Development of Kudler Fine Foods. - MKT/421

Foods has experienced a significant growth and is now focused on expanding the services through its new marketing strategies.The new marketing strategies are based on three different promotions: Expan ...

(3 pages) 1053 0 4.2 Apr/2006

Subjects: Businesss Research Papers > Marketing

McDonald's Marketing Plan

more repeat business from customers in a demographic that includes 18 - 24 year-old consumers. This new marketing program features a rewards card that allows consumers to earn points and redeem them f ... of the fast food industry. The purpose of this marketing plan is to develop a sound strategy for a new promotional product that will entice this group of individuals to frequent their local McDonald' ...

(7 pages) 383 0 4.7 Jul/2006

Subjects: Businesss Research Papers > Marketing

Kudler Fine Foods

Foods has experienced a significant growth and is now focused on expanding its services through its new marketing strategies.Kudler's marketing strategies are based on three different promotions inclu ... hopefully help them in achieving this desired success with research, development, and a rollout of new programs such as cooking classes, a frequent buyer point program, and increased efficiency. From ...

(3 pages) 555 0 5.0 Mar/2007

Subjects: Businesss Research Papers > Case Studies

Marketing Tools

those who have already booked a package to check on flight status.Travelocity has recently added a new marketing tool called destination alerts. According to Hotel marketing.com (2007), "consumers ca ... rs of changes and cancellations through their cell phones and pagers. Orbitz has continued to offer new services and stay in the competition or ahead in some areas. In 2002 the company "launched Suppl ...

(5 pages) 155 0 3.9 Jun/2007

Subjects: Businesss Research Papers > Marketing

Marketing Research, Markets, and Developing a Strategy for Target Marketing

go to a store to pick up a small item, and entice them to purchase more; not necessarily to draw in new customers. Wal-Mart's new marketing focus will zero in on local consumer bases, effectively chan ... t in more affluent locations to lure in mothers-to-be in with such items as buying guides, prenatal news letters, maternity clothes and a baby registry. Once they attract the customer into the store, ...

(5 pages) 99 0 4.0 Oct/2007

Subjects: Businesss Research Papers > Marketing

"Using Perceptual Maps in Marketing" Simulation Paper

Thorr's Lifestyle Image. Cruiser Thorr is losing market share and needs to reverse the trend with a new marketing plan (Apollo Group, 2004). This will be accomplished by using a perceptual map.Simulat ... gy and enhance it or change the positioning completely needed to be made. The option of launching a new motorcycle that targeted a younger audience was given along with decisions on features and price ...

(6 pages) 832 1 4.2 Dec/2007

Subjects: Businesss Research Papers > Marketing

Essential marketing features a

d controlling the marketing effort'.Marketing was born in the 1950s and can be characterised as the new psychological approach of making profit. Before Marketing, the supplier was selling goods or ser ... not start after production but it starts long before the goods or services go into production.Then new Marketing approach goes deeper into the customer's importance, trying to offer the product, I th ...

(6 pages) 52 1 5.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Global Individulaism

ched with standardized marketing or should local markets be treated differently? The issue is not a new one but it had become increasingly polarized in the academic and business press.The years that f ... rom the same historical development towards a ?global culture?.So, if we attempt to conceptualize a new marketing for today, we must take into account both the process of globalizing cultural diversit ...

(8 pages) 64 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Wisconsin Dells

ry and improve the economy by offering two areas were I feel will introduce money into our economy. New marketing and advertising campaigns directed to capitalize in two areas; Number 1 is shopping an ... rtise and market directed to higher income people.-Increase shopping marketing to focus more on the new Tanger outlet mall.-Offer incentives for (selective) guests to contribute their Wisconsin Dell e ...

(4 pages) 481 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Management

Victoria's Secret 1999 Fashion Show

of women's intimate apparel and beauty products, that bet big on the web in 1999 to launch a brand new marketing campaign for their products. What took place was unplanned, and several observers took ... ss.Online retailing - especially with such sophisticated content as that at Victoria's Secret - was new enough that the event caught the attention of mass media and Victoria's Secret found its online ...

(3 pages) 29 0 3.0 Mar/2008

Subjects: Businesss Research Papers > Marketing