Essays Tagged: "News Corporation"

This Essay is all about Product Place ment in Modern Films.

by such multinational conglomerates as Gulf + Western, Coca Cola, Sony, Matsushita, Viacom and the News Corporation has allowed the opportunity for cross promotions between the corporations owned by ... eature the film in more traditional media advertisements of the corporations such as television and newspapers. Many of these multinationals have taken further advantages and created entire films. Suc ...

(14 pages) 217 2 4.9 Jul/2003

Subjects: Art Essays

What, if anything, has political economy contributed to our understanding of cultural production?

mportance of culture in the business world. Global conglomerates such as Sony, Time-Warner, Disney, News Corporation and Microsoft are now amongst the most richest and powerful economic actors in the ... congloemrates is to produce and distribute cultural impressions and practices through music, films, newspapers, computer games and many other mediums. Moreover, consumers of cultural production are re ...

(11 pages) 169 0 4.2 Dec/2003

Subjects: Social Science Essays

How have developments in communications and information technology changed the way we live today?

n the medium that is accused of being at the heart of modern cultural imperialism. Rupert Murdoch's News Corporation in particular, which dominates the production and marketing of pay TV, is often con ... and letters.) But it also means anything that is made up of sounds and or pictures or text such as newspapers, magazines, radio and television programs, informational and technical reports of all kin ...

(4 pages) 299 0 4.7 Apr/2004

Subjects: Social Science Essays

Lead in the Water News Coverage

Lead In The Water Local television news covers many everyday events in a particular community. The local television news stories differ ... community. The local television news stories differs from state to state it is usually not the same news everywhere like the cable news, which is nation wide. Most local television news focuses mostly ... ly on crime and is followed by stories about accidents, bizarre events, fires and catastrophes. The news coverage I decided to view was Lead in the water in the Washington D.C. area. I'm going to comp ...

(5 pages) 49 0 5.0 May/2004

Subjects: Art Essays

The News Corporation

SUMMARY'The news corporation'At 30 June 2000 TNC was the third largest media business in the world, after Time W ... eation of one man.Early years and growth to 1980.The origin of TNC was the establishment of a local newspaper in 1923. In 1980 TNC was the only national newspaper of Australia; furthermore they had tw ... onal newspaper of Australia; furthermore they had two national magazines and over twenty provincial newspapers. The Murdoch family had nearly 45 per cent interest in the company. The rest of the inter ...

(47 pages) 671 0 4.7 Jan/2005

Subjects: Businesss Research Papers > Case Studies

International Strategic Management

Introduction"For better or for worse, our company (News Corp) is a reflection of my thinking, my character, my values." -- Rupert Murdoch. That is exac ... urdoch. That is exactly the philosophy of Rupert Murdoch - the owner and the chief executive of The News Corporation. However as a strategic management consultant contracted by News Corporation I will ... nce of stakeholders defined by Johnson and Scoles(1999).The environment.According to Rupert Murdoch News Corporation are blessed with many things: dedicated employees; a consistent vision; compelling ...

(18 pages) 402 2 4.3 Feb/2005

Subjects: Businesss Research Papers

The Clout of Media Giants. Describe the power of "The Big Five" in controlling the teen-pop culture.

ercial cable channel, these handful of huge companies." These five media giants are Viacom, Disney, News Corporation, Vivendi Universal and AOL Time Warner.Through dominating the business, these corpo ... moves and corner American youth with their powerful weapons of music, hyper-commercialism, movies, news, and television. Surely one of these many tactics will grab them and suck out their soul, leavi ...

(4 pages) 36 0 5.0 Mar/2005

Subjects: Social Science Essays > Communication Studies > The Media

Australia's Media Self-Regulatory System

Commercial Television Code of Practice and the Commercial Radio Codes of Practice.All codes require news and current affairs programs to be accurate, impartial and balanced. The National Broadcasters ... voluntary body, mainly consisting of press representatives, which adjudicates on complaints against newspapers and magazines.The APC has established a Statement of Principles and represents the press ...

(6 pages) 61 0 0.0 Mar/2006

Subjects: Social Science Essays > Communication Studies > The Media

News Corp. Business Case analysis

Problem Identification-Should News Corporation diversify their existing business in the United States and pursue major distributio ... ry detract from our core competency and increase our overall costs of doing business?Hypothesis:No, News Corp should not enter the distribution market in the United States currently. Instead, News Cor ... egment "package". This will maximize our core competitive advantages.Analysis of HypothesisWhat are News Corp's competitive advantages?1. Synergies: News Corp's conglomerate nature allows for synergie ...

(3 pages) 142 0 2.0 Dec/2006

Subjects: Businesss Research Papers > Case Studies

Minority Women in Business: Data and Research

as presented. In this report, primary data will be gathered, by way of a survey administered to two newspaper corporations, and secondary data will be gathered, by way of internet and University libra ... hieve the goal of "top dog" in the business world.Primary Data SurveyThe Washington Post is a local newspaper based out of Washington, D.C. The paper had national recognition because of its location. ...

(5 pages) 26 0 0.0 Mar/2008

Subjects: Businesss Research Papers > Management

Political Economy Theory: Does the structure of the media industry influence its content?

will be demonstrated by analysing an article entitled '"Sky's the limit" for MySpace', published on News.com.au on August 10th 2007. The presumption of the theory is that media content is influenced b ... should be provided to the public based on what earns them the most money." (Andrejevic M, 2007)The News.com.au article on MySpace appears in the National News section and describes the firm grasp and ...

(4 pages) 36 0 3.0 Apr/2008

Subjects: Social Science Essays > Communication Studies

BUSINESS MANAGEMENT (GENERAL) NOTES UNITS 3&4

r ANUNUAL SALES REVENUE – LSOS have income earned in the millions of dollars.By revenue – News Corporation is largest with $31 billion per year turnover.• Total assets (Asset: value ite ... .• Marketing – Selling the product to clients, often includes advertising, for example in newspapers or on television.• Research & Development – Driving the company forward by ...

(5 pages) 14 0 0.0 Oct/2008

Subjects: Businesss Research Papers

Coming of the Online Age - Marketing Challenges

communicate with each other and Skype was thought out to be the best option. MySpace was bought by News Corp in a move to diversify its businesses. The MySpace buyout resulted in News Corp get a soli ... ds in MySpace and that deal cost Google near to $1 billion, which was even more than the price that News Corp paid the original owners of MySpace. The popularity of these sites has led the marketers t ...

(3 pages) 29 0 3.0 Dec/2008

Subjects: Businesss Research Papers

Environmental Factors in Publishing

curred. Through it, one can socialize, research, and browse instantaneously. This is in contrast to newspapers and magazines, where information is delivered once in a 24-hour period. As a result, the ... form of income.The Internet has also allowed a number of new competitors to enter into the market. Newspapers and magazines not only have to compete with each other, but with websites such as tmz.com ...

(3 pages) 802 0 0.0 Jun/2009

Subjects: Businesss Research Papers > Management

Media Mobility

in some cases may differ from the ones of the publications that employ them.In Romania, the online news portals are the preferred news source by an ever increasing number of people. One of them is ww ... ypes of technology such as the desktop computer and the television, or the desktop computer and the newspaper.The convergence of media organizations is a result of how business models change when peop ...

(3 pages) 21 0 0.0 Jan/2010

Subjects: Social Science Essays > Communication Studies

How do tabloids influence British euroscepticism

loids and some right-leaning broad sheets. In fact, Anderson and Weymouth who argue that right wing newspaper are more likely to be eurosceptic point out that "Eleven of the total nineteen dailies and ... the Daily Telegraph. It is worth noting that two of them belong to Rupert Murdoch's media company: News Corporation.The involvement of these newspapers in the debate is characterised by topics such a ...

(8 pages) 15 0 0.0 Nov/2010

Subjects: Social Science Essays > Political Science

media ownership

company or corporation that has merged with a number of different media outlets such as TV, radio, newspapers and Internet. Big companies have the tendency to expand by diversifying their holdings am ... United States today are Comcast, The Walt Disney Company, CBS Corporation, Time Warner, Viacom and News Corporation.�These corporate media giants control most of what people read, watch and li ...

(6 pages) 2 0 0.0 Oct/2014

Subjects: Social Science Essays > Communication Studies > The Media