Essays Tagged: "Online advertising"

Business and the Internet

d ready to scoop it up. By the year 2000, the projection is that North America will have 38 million online households, one third of all households.The reasoning, or thesis, of the article is the quest ... usiness to business technology called 'extranet'. GE used its successful 'extranet' to roll in 1996 online sales of one billion dollars. Another very successful type of business on the net is the comi ...

(3 pages) 310 3 3.3 Jan/1997

Subjects: Businesss Research Papers > Management

Cyber marketing

g in term of the table 1.Table 1. The shift of paradigms in marketingAspects Conventional marketing Online marketing(cyber marketing) Shift toMarket focus Geographical Cyber space Virtual structuresSe ... l purchaser's choice and the cyber environment affects each of them in a distinct way. "Four Ps" in Online marketing changes is that customized products; lower prices; shorten channels of distribution ...

(16 pages) 685 1 4.5 Jan/2004

Subjects: Businesss Research Papers > Marketing

Case Analysis For

m is to be the world's first one-stop, international web site dedicated to the student market. This online community for students of all ages will provide them with a vast number of free services to m ... a scholarship search. Social extension, on the other hand, would involve providing services such as online-clubs, music and software downloads and hooking up services such as personals, match makers a ...

(8 pages) 127 1 3.0 May/2004

Subjects: Businesss Research Papers

Future Trends in Marketing Paper: "Internet Marketing"

n the web. So how mainstream will it get. The article I've chosen for this paper titled, "Marketing Online," may just answer this question.Computers and the Internet are becoming faster and capable of ... could lead to a sustainable competitive advantage in E-commerce.ReferencesDavidson, Jeff "Marketing Online", American Business Perspectives, May/Jun2000

(2 pages) 426 0 4.9 Jun/2004

Subjects: Businesss Research Papers > Marketing

The importance of combining both online and offline advertising for online businesses

is a huge business and its constant and significant growth attracts more and more businesses to be online. In 2004, online sales reached $117 billion ( with more than 812 million inte ... , it is likely that you may not be noticed. The internet not only gives you the opportunity to sell online, it also enables to advertise online and the advantages are numerous. However, there is a tre ...

(6 pages) 131 0 4.0 May/2005

Subjects: Businesss Research Papers

An Analysis of Language Features in English Advertisements

1. Introduction1.1 Rationale of the studyWe live in a world of advertising. As potential consumers, we are endlessly bombarded with all kinds of product or service ... n from various media including newspapers, magazines, television, radio, posters and Internet, etc. Advertising provides a valuable service to society and its members, because it defines for consumers ... alternative services, as well as the distinguishing characteristics of companies and institutions. Advertising also tells the consumer what a specific product, brand or service should do when it is u ...

(24 pages) 109 0 4.3 Jun/2006

Subjects: Humanities Essays > Language Studies

B2B/B2C Marketing

rce is growing at a phenomenal rate. According to Forrester Research "17 million households shopped online by the end of 1999, spending an average of $1,167 per household. By 2004, that number is expe ... d between Business to Consumer or B2C and refers to the buying and selling of products and services online. It involves the consumers shopping for and buying personal and household products. It also r ...

(5 pages) 680 0 3.5 Jun/2006

Subjects: Businesss Research Papers > Marketing

DoubleClick Case

ting purposes over the internet"(Brad Alan Kleindl pg367). DoubleClick also engaged in tracking the online activities of Internet users and combining that tracking data with personal information about ...

(2 pages) 61 0 0.0 Nov/2006

Subjects: Businesss Research Papers > Case Studies > E-commerce

Internet Marketing Research

on the Internet, the Internet is able personalize to you. The way that they do this is through the advertising banners that pop up every time you visit a site. If you have been on the Internet you ha ...

(2 pages) 87 0 5.0 Nov/2001

Subjects: Businesss Research Papers > Marketing

B2C and B2B Marketing Differences

design and over all look of the product may be equally important as the functionalities.Features of Online MarketingBefore being specific about what B2B and B2C marketing should ideally target, it is ... al media. This should be paid attention to, as unanswered queries affect the company's business.B2B Online Marketing:B2B sites specifically cater to corporate clients. This implies that the decision m ...

(5 pages) 329 2 5.0 Jul/2007

Subjects: Businesss Research Papers > Marketing

Advertising Comparison

are many different outlets that one can advertise. For instance, newspapers, television, radio and online are all avenues a company can advertise their product or service. There are many similarities ... w are in the era where they are viewable in print as they've always been or else can even be viewed online. Typically, the online versions do not have too many advertisements that are shown in print, ...

(5 pages) 41 0 2.0 Sep/2007

Subjects: Businesss Research Papers > Marketing

E-Business: E-commerce Marketing

competitive positions, ultimately enhancing existing marketing programs.Continued strong growth in online advertising documents that an increasing number of advertisers and marketers see the Internet ... e Second Wave pg 373).The focus of business-to-business e-commerce is in finding targeted prospects online, cost-effectively drive prospects to your website, motivate people to take specific actions o ...

(5 pages) 653 0 4.5 Oct/2007

Subjects: Businesss Research Papers > Marketing

Five Facts About The Internet

state of the marketplace.II. Using the Internet to browse is considered more important than buying online.Studies show that people see the Internet as more of a gathering tool than a purchasing tool. ... han a purchasing tool. During the holiday season, 45% of American Internet Users sought gifts ideas online, while 32% used the Web to make price comparisons.For marketing purposes, these numbers could ...

(2 pages) 22 0 5.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Online Games As Marketing Tool

If we analyzed then we come to know that the customers benefit from online marketing though gaming tools in lots of ways. It is interactive, instant and provides access ... omparative information concerning products, companies and competitors. Marketers also benefits from online marketing. For them, it helps customer association building, reduces costs, increases compete ... d sellers in dissimilar countries to interrelate with each other in seconds. Marketers can behavior online marketing by generate an electronic storefront; placing ads online, contribute in Internet fo ...

(8 pages) 28 0 0.0 Aug/2008

Subjects: Science Essays > Computer Science

A Case for Internet Advertising

As companies strive to use the internet to reach customers in a global market, online advertising has become a popular way for firms to reach their audience. Online advertising is ... ore targeted than television or radio broadcasts, and has more availability than place-based media. Online advertising can provide a unique dynamic of scalability, desirable demographics, cost-effecti ... ple logging on to the internet worldwide the more people web advertising will reach.The benefits of online advertising far exceed that of traditional print publication through costs, availability, wid ...

(5 pages) 132 0 0.0 Sep/2008

Subjects: Businesss Research Papers > Marketing

Business Plan for E-marketing Course in Portugal

gorized within two major subjects, E-marketing and Social Media. E-marketing will look at the basic online marketing strategies and Social media will be about the use of marketing within social aspect ... analyzing customer actions using Google analytics tool.E-marketing Tools: this explains how to use online advertising, creating banner ads, buttons, pop-ups, email marketing strategies, content and c ...

(6 pages) 58 0 3.0 Mar/2010

Subjects: Businesss Research Papers > Marketing

A discussion on Benefits and Disadvantages of Social Media for Business

media is that less time and effort is required compare to outdoor or traditional marketing methods. Advertising through media accounts like Facebook and Twitter is cheap because they are available to ... se social media for business purpose. Potential benefits such as higher brand recognition and lower advertising cost could be captured by the company, under the condition that social media is used in ...

(4 pages) 1 0 0.0 Nov/2014

Subjects: Businesss Research Papers > Management