Essays Tagged: "Oxyglobin"

Biopure HBS case write up

What price and Why?To assess what price Oxyglobin should be set at, we must analyze the 4 C's. Firstly, in evaluating the company, we determ ... Million per year independent of volume, plus $1.50 per unit variable cost. The current capacity for Oxyglobin is 300,000 units. In exhibits 4 and 5 we determine their break-even cost.Next, we must det ... very inefficient and costly "donor animal". This 93% (6,444,900) represent the potential market for Oxyglobin and is clearly far above the 300,000 unit annual capacity for Oxyglobin. Conservatively, i ...

(2 pages) 340 1 1.8 Mar/2004

Subjects: Businesss Research Papers > Marketing

Biopure Case.

Q.1 What are the reasons for and against immediately launching Oxyglobin?ForWill build a brand for Bio pure which will be helpful when launching Hemopure.They can ... ich will be helpful when launching Hemopure.They can learn from their mistakes during the launch of OxyglobinWill be good for Hemopure later on because people would already be comfortable with the ide ... blood substitute market competition may crop up (As media has already publicized the development of Oxyglobin). If Biopure delays the launch of Oxyglobin for Hemopure some other player may develop a s ...

(5 pages) 357 0 3.0 Nov/2004

Subjects: Businesss Research Papers > Marketing