Essays Tagged: "Packaging and labeling"

Marketing Packaging.

Journal 02: "Symbols of Packaging"What is in a package? According to Thomas Hine, the consumer is getting more than what is ... it makes advertising meaningful and large-scale distribution possible."(Hine 73) For manufacturers, packaging is the crucial payoff to advertising or marketing campaigns. Attractive packaging is one o ... tore coupons, thirty-second television mini-dramas, or even a radio jingle can lure the shopper in. Packaging is the temptation that makes products possible.The package is also a useful tool for the s ...

(3 pages) 135 1 3.7 Jan/2004

Subjects: Businesss Research Papers > Marketing

Sealed Air Corporation (HBS 9-582-103) case analysis

adership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products, which are less effectiv ... be communicated.2. What has been happening in this market? How is SA doing?Segments:The protective packaging market had three major use segments:Positioning, blocking, and bracing - e.g. shipment of ...

(4 pages) 484 0 2.6 Aug/2004

Subjects: Businesss Research Papers > Case Studies


Pactiv is a leading producer of specialty packaging products, with sales of $3.1 billion. Pactiv has three operating segments: Consumer Produc ... hree operating segments: Consumer Products, Foodservice/Food Packaging, and Protective and Flexible Packaging. Its consumer products include plastic, aluminum and paper-based products, such as waste b ... such as waste bags, food storage bags, and disposable tableware and cookware. Its foodservice/food packaging products include foam, clear plastic, aluminum, pressed paperboard and molded-fiber packag ...

(5 pages) 32 0 5.0 Mar/2005

Subjects: Businesss Research Papers > Case Studies

Busines writing class Memo requirements and format

uly 10, 2005To: All Free Falling Corporate. Office EmployeesFrom: Someone HomeworkSubject: Schedule and Procedures for office move this weekendOn Friday July 15 2005 at 12:00p.m., noon our office will ... the contents in your work area, including any items on the wall, in the boxes provided. Extra boxes and packing materials are available in the mailroom or contact your floor move coordinator; see atta ...

(1 pages) 63 0 0.0 Aug/2005

Subjects: Businesss Research Papers

The Plastics Industry

replaced glass bottles which were much more expensive and took up much more room than plastics.Over PackagingIn today's society many products are extremely over packaged. We can often find ourselves h ... y for the price of the package, which is included in the price of products. A clear example of over packaging is cheese slices. Each slice of cheese is wrapped in plastic and then all the slices are a ...

(4 pages) 44 0 3.0 Mar/2006

Subjects: Businesss Research Papers

It's about the function of the packaging

1.0 IntroductionPackaging plays an essential role in contemporary society. It contributes to production, distributio ... oduction, distribution, preservation and so on. In the chapter one, it will explore the function of packaging and its importance in the marketing mix, which is essential to understand the reasons why ... and the reasons why packaging can promotes the brands and makes the products stand out.2.0 Defining packaging2.1 The definition of packagingStanton, Etzel and Walker(1994) define a package as "the act ...

(5 pages) 80 0 4.0 Apr/2006

Subjects: Businesss Research Papers > Marketing

Analyse the Various Methods used for the Preservation of Food

his may be because it is attacked by its own enzymes, oxidized by the air or decomposed by bacteria and fungi. Therefore food preservation is very important.There are three main methods of preserving ... rvation is very important.There are three main methods of preserving food. These are pasteurization and sterilization, refrigeration and freezing and drying. Heating foods and drinks that are sealed i ...

(2 pages) 34 0 4.3 May/2006

Subjects: Science Essays > Biochemistry

Amcor - Case Study

Executive SummaryAmcor is a major packaging company that has expanded its global business through various acquisitions worldwide. The ... with the vision of the company to gain competitive edge over its competitors. Besides being in the packaging industry, it has diversified into other market segments in order to avoid being tied down ... in its position as the global leader.2.0 Amcor - Company BackgroundAmcor is one of the five largest packaging companies in the world based in Australia. The company has a wide range of business activi ...

(16 pages) 164 0 3.0 May/2006

Subjects: Businesss Research Papers > Case Studies

Plastic - A Boon or A Bane

ut energy consumption and lower our heating and cooling bills. Plastics have also replaced paper in packaging, wood and stone in making furniture etc. Plastics thus have become an integral and indispe ... ow to dispose the plastic wastes has become a major environmental concern. As more and more plastic packaging materials are used by consumers, more plastic waste is generated. Since most plastics do n ...

(2 pages) 27 0 3.8 May/2006

Subjects: Science Essays > Chemistry


costs associated with various economic order/lot sizes and to determine the best order quantity and packaging for A Company. This capability clearly would improve the overall financial performance imp ... t; Storage charges · Direct to Store These classifications of type of packaging and route through the supply chain would be accompanied by a table containing standardized ...

(6 pages) 28 0 0.0 Sep/2001

Subjects: Businesss Research Papers

Analysis Of Package Design

irst attracts you about a product? Out of the eleven questionnaires, six, more than half, mentioned packaging as their main priority. These six have mentioned how a bright, attractive package would be ... e aesthetics or simply the need for that certain product.An analysis of these answers shows us that packaging should be one of, if not the main priority when making the product appealing.Does the func ...

(1 pages) 10 0 0.0 Nov/2001

Subjects: Businesss Research Papers

Cacade Foods- Marketing Analys

rrent conditions, go ahead and launch a new fruit drink line into the market using a relatively new packaging technique.SWOT Strengths One of the main deciding factors of a company and/or its products ... clusion that they will be letting others package their drinks using the fairly new Brik Pak aseptic packaging, which is cheaper to produce and fill than glass bottles and aluminum cans. This packaging ...

(9 pages) 24 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies