Essays Tagged: "PepsiCo"

Commercial Paper - why to invest.

credit ratings and therefore considered to be a relatively low risk investment.Companies like GM or PepsiCo are multi billion dollar companies. They have many accounts with their vendors and suppliers ...

(4 pages) 81 0 3.0 Nov/2003

Subjects: Businesss Research Papers > Markets & Exchanges

Kentucky Fried Chicken.

more laid-back approach and allowed business as usual at KFC. Finally, in 1986, KFC was acquired by PepsiCo, which was trying to grow its quick serve restaurant segment. PepsiCo presently runs Taco Be ... grow its quick serve restaurant segment. PepsiCo presently runs Taco Bell, Pizza Hut, and KFC. The PepsiCo management style and corporate culture was significantly different from that of KFC. By the ...

(5 pages) 273 0 4.3 Dec/2003

Subjects: Businesss Research Papers

Marketing Analysis - KFC

1977 a "back-to-the-basics" strategy was successfully implemented. By the time KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories. Due to s ... own to approximately 6,600 units in 55 countries and territories. Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) into a new company called ...

(37 pages) 2375 0 4.0 Dec/2003

Subjects: Businesss Research Papers > Marketing

PepsiCo's Restaurants

SUMMARY & COMMENTSThis case presents the PepsiCo Company's situation between 1950s to early 1990s. PepsiCo is a large organization with a dec ... were eager to take charge. Kendall merged Pepsi-Cola with Frito Lay in 1965 and company name became PepsiCo.Kendall's successor, Wayne Calloway (1986), put the emphasis more on his employees. When ask ... the emphasis more on his employees. When asked by a Fortune magazine reporter to what he attributed PepsiCo's outstanding performance during his tenure, he replied "the three P's 'people, people, peop ...

(5 pages) 270 1 3.9 Jun/2004

Subjects: Businesss Research Papers > Case Studies

Issues Regarding Contracts

tourism rates. Background information involving similar circumstances would be that of Leonard vs. PepsiCo (1999). In short, PepsiCo thought no one would take them seriously when they offered to give ... took the joke to heart, and went about collecting/purchasing the required points for the jet. When PepsiCo did not honor his wishes of giving him the jet, he took them to court.Mr. Leonard lost his c ...

(3 pages) 154 0 4.5 Feb/2005

Subjects: Businesss Research Papers

The Pepsi Challenge, Rusia

nd 1958. This was due in large part to the twenty-four ounce bottles for families.Pepsi was renamed PepsiCo in 1963 by Donald Kendall, who also acquired Frito-Lay and Pizza Hut. The 1960's and 1970's ... 0 percent of their market was international.Internationalizing Pepsi had huge profit potentials for PepsiCo. Originally, Pepsi's international operations merely consisted of repeating their national g ...

(14 pages) 77 0 2.5 Apr/2005

Subjects: Businesss Research Papers > Management

Coca-Cola entering the Indian Market

y gaining third place in the cola market. (Pepsi holds the number one position.) The Pepsi Company (PepsiCo) took advantage of Coke's 16-year absence to grasp a strong hold on its customers. Under the ...

(3 pages) 130 0 3.0 Jan/2006

Subjects: Businesss Research Papers > Markets & Exchanges

Cola wars

ofitable?The soft drink industry is worth $60 billion in the US and its major players Coca-Cola and PepsiCo both achieved an average annual growth of 10% between 1975 and 1995. While per capita consum ... t exceed 35%. In addition, the access to channels of distribution is largely controlled by Coke and PepsiCo, which sets a high entry barrier for entrant firms.Furthermore, product expansion is quite c ...

(4 pages) 181 0 1.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Environmental Factors in Global and Domestic Marketing Decisions

ch may be successful domestically, in other countries where there is a significant market potential.PepsiCo is a large company which conducts both domestic and global marketing and is very well known. ... al marketing and is very well known. One of the main products and one that I use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Gatorade, and Tropicana orange juice.With the world s ...

(3 pages) 1028 1 4.9 May/2006

Subjects: Businesss Research Papers > Marketing

PepsiCo in Mexico

Problems and IssuesThis case describes the complexity of PepsiCo's competitive position in the Mexican soft-drink market during the late 1990's. Between 1993 ... competitive position in the Mexican soft-drink market during the late 1990's. Between 1993 and 1996 PepsiCo and Coca-Cola waged a classic cola war in Latin America. The goal for both companies was to ... market share and by the end of 1996, Coca-Cola had clearly won the Latin America cola war. In 1993 PepsiCo enjoyed a 42% market share in Venezuela thanks to the success of its bottling partner, the C ...

(11 pages) 213 0 3.0 May/2006

Subjects: Businesss Research Papers > Case Studies

Sales Management-Warren Soft Drinks Ltd. Case Study

h operates in the very competitive market of soft drinks with giants like The Coca-Cola Company and PepsiCo as competitors, but with even less significant ones like Tango and Virgin Cola, as far as ca ...

(13 pages) 42 0 0.0 Aug/2006

Subjects: Businesss Research Papers > Case Studies

Marketing analysis- KFC

1977 a "back-to-the-basics" strategy was successfully implemented. By the time KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories. Due to s ... own to approximately 6,600 units in 55 countries and territories. Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) into a new company called ...

(3 pages) 176 0 0.0 Sep/2006

Subjects: Businesss Research Papers > Case Studies

Coca Cola Vs Pepsi An International Battle

avor in the soft-drink business (behind #1 seller, Coca-Cola), it's the third-biggest enterprise at PepsiCo itself. (PepsiCo's International division and Frito-Lay are bigger in terms of sales). Pepsi ... and the following will study the new territories and the advancements that the companies have made.PepsiCo is a world leader in convenient foods and beverages, with revenues of about $25 billion and ...

(4 pages) 179 0 4.1 Oct/2006

Subjects: Businesss Research Papers > Case Studies

Contracts and the Internet

tourism rates. Background information involving similar circumstances would be that of Leonard vs. PepsiCo (1999). In short, PepsiCo thought no one would take them seriously when they offered to give ... rt, and went about collecting and then attempting to purchase the required points for the jet. When PepsiCo did not honor his request to provide the Harrier Jet, he took them to court.Mr. Leonard lost ...

(3 pages) 90 0 3.0 Nov/2006

Subjects: Law & Government Essays > Law

PepsiCo: Environmental Factors

ch may be successful domestically, in other countries where there is a significant market potential.PepsiCo is a large company which conducts both domestic and global marketing and is very well known. ... oth domestic and global marketing and is very well known. One of their main products is Pepsi cola. PepsiCo also produces Quaker Oats, Lays chips, Gatorade, and Tropicana orange juice (PepsiCo.com, 20 ...

(3 pages) 395 2 3.2 Jan/2007

Subjects: Businesss Research Papers > Case Studies

There's a Syringe in My Pepsi Can!

country and Pepsi's alleged product tampering was front page news for seven brutal days.Immediately PepsiCo Corporation took on an offensive strategic campaign in order to combat the negative backlash ... trictly with the facts and evidence and maintained open lines of communication with its publics.The PepsiCo Corporation faced the problem head-on and maintained open communication with the media, cons ...

(5 pages) 288 0 1.0 Feb/2007

Subjects: Businesss Research Papers > Case Studies

Effective Communication Case Study

ere's a syringe in my Pepsi can!" will be used to evaluate the effectiveness of communication among PepsiCo and its publics.In the summer of 1993, PepsiCo found itself in a fast, widespread news story ... rted but none of the reports involved any illness or injury.When the incidents were first reported, PepsiCo let the local bottler, Alpac Corporation handle the media investigation. Alpac conducted an ...

(5 pages) 250 0 3.0 Mar/2007

Subjects: Businesss Research Papers > Marketing

'The Cola Wars Continues: Coke and Pepsi in the 21st Century': Competitive Strategy Case Study

llip;…19Executive SummaryThe Cola Wars between the two industry giants Coca-Cola Company and PepsiCo continues today after over 100 years of rivalry. The competitive strategies of Coca-Cola and ... tage, competitive strategies and a SWOT analysis were identified for both the Coca-Cola Company and PepsiCo. Recommendations to their future strategies, with potential fallouts, are given to Coca-Cola ...

(19 pages) 705 0 5.0 Apr/2007

Subjects: Businesss Research Papers > Case Studies

There's a Syringe in My Pepsi Can!

n organization. "There's a syringe in my Pepsi can!" is the case study that will be used toevaluate PepsiCo's effectiveness of communication among their publics. This paper will highlight the various ... publics. This paper will highlight the various public relations communication tools and techniques PepsiCo used to inform, influence, and motivate the publics. Finally, the paper will conclude with a ...

(5 pages) 112 2 4.0 Oct/2007

Subjects: Businesss Research Papers > Case Studies

Effective Communications Case Study: There's a Syringe in My Pepsi Can!

their public standing by not securing the safety of its customers. The case study mentions many of PepsiCo's publics, some internal but most were external. The case study defined four of the key publ ... publics, some internal but most were external. The case study defined four of the key publics that PepsiCo needed to address in this crisis situation. The publics were the news media, the customers w ...

(3 pages) 95 0 4.0 Oct/2007

Subjects: Businesss Research Papers > Case Studies