Essays Tagged: "Perishability"

4 major characteristics of services and the marketing strategies available for the service organization

hoice, explain how the service company can deal with intangibility, inseparability, variability and perishability.Four Major characteristics of services:1) Intangibility2) Inseparability3) Variability ... reated and what they want from the service staff when they purchase the air tickets from the companyPerishability*Refers to the trait that services cannot be saved, their unused capacity cannot be res ...

(9 pages) 722 1 4.5 Jan/2004

Subjects: Businesss Research Papers > Marketing

Relationship Marketing in delivering added value

d the eight special characteristics of services: Seasonality and demand fluctuation, Intangibility, Perishability, Inseparability, Variability, Interdependence, Supply exceeds demand and High fixed co ...

(13 pages) 149 1 5.0 Dec/2008

Subjects: Businesss Research Papers > Marketing

Discuss current practice in recruitment and selection in the hospitality and tourism industry in the context of achieving employee 'fit'.

que features of the hospitality and tourism industry like immeasurable components of intangibility, perishability, heterogeneity etc., two defining characteristics of the industry is its poor image an ...

(10 pages) 134 0 4.3 Mar/2009

Subjects: Businesss Research Papers > Management > Human Resource Management