Essays Tagged: "Phil Knight"

Marketing and history of the new Air Jordans

s at the dawn of civilization.The Nike began as a small distributing outfit located in the trunk of Phil Knight's car. From these rather inauspicious beginnings, Knight's brainchild grew to become the ... t having to give up his love of athletics. Bowerman coached track at the University of Oregon where Phil Knight ran in 1959. Bowerman's desire for better quality running shoes clearly influenced Knigh ...

(10 pages) 219 0 4.0 Dec/2002

Subjects: Businesss Research Papers > Marketing

Nike's beginning history and success.

sources, "Bill Bowerman's quest for lighter, more durable racing shoes for his Oregon runners, and Phil Knight's search for a way to make a living without having to give up his love of athletics" (Hi ... entually lead to Nike's existence began on a rather small scale. While getting his MBA at Stanford, Phil Knight realized the business opportunities within high quality, low cost shoes produced in Japa ...

(5 pages) 388 0 3.0 Apr/2003

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

NIKE Labor.

aced back to the birth of the company. The CEO, chairman of the board of directors, and co-founder, Phil Knight, wrote his masters thesis at Stanford University in the 1960's on the prospects for usin ...

(5 pages) 238 2 4.7 Nov/2003

Subjects: Businesss Research Papers

Case Analysis: Hitting the Wall: Nike and International Labor Practice

, while still be able to produce the high-quality product Nike is famous for. Throughout the 1990's Phil Knight, CEO of Nike, Inc. and the company itself lost their superb corporate image in the eye o ... ld and it became an international incident.Causes of ProblemAfter establishing a name in the world, Phil Knight, decided to manufacture Nike's apparel in South Korea and Taiwan, and by 1982 already 86 ...

(5 pages) 349 0 4.3 Apr/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

About Nike

zed throughout the country. Nike, was first known as the Blue Ribbon Sports, was founded in 1962 by Philip H. Knight, a current owner, Chief Executive Officer and Chairman of the company. Knight's edu ... shoes to American runners. This was the start of a company, which would later become known as Nike.Phil Knight and Coach Bowerman started their business by selling shoes from the back of Knight's car ...

(7 pages) 293 0 3.9 Apr/2004

Subjects: Businesss Research Papers

The Success of Nike.

business model that leverages factors and trends in the operating environment.Nike was started when Phil Knight and Bill Bowerman met at the University of Oregon and had the vision to start a shoe com ... heir plants all over the globe for a crack down on child labour. A short time ago, the CEO of Nike, Phil Knight, was quoted as saying, "Nike has zero tolerance for under-age labour." So, it is good to ...

(8 pages) 533 2 4.4 May/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Two contrasting business - Tesco & Nike

men and child in the world. Nike was founded a little later than Tesco in 1962 by Bill Bowerman and Phil Knight. For this assignment I am required to produce a detailed report on two contrasting mediu ...

(7 pages) 119 0 3.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Strategic Analysis of the Firm, Nike INC

sCurrent StrategyConclusionReferencesIntroductionNike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distrib ... ntering the United States at NTR tariff rates.FIRM ANALYSISHistory and Background Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962. The partners began their relationship a ...

(24 pages) 416 0 4.4 May/2007

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Nike

Goddess NIKE. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for h ... while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. She handed h ...

(4 pages) 10 0 0.0 Aug/2001

Subjects: Literature Research Papers

Nike's Weaknesses

to control 47% of US athletic-shoe market and almost 40% worldwide, is not that effective any more.Phil Knight found out that if the best athletes in the world wore his shoes, all people would want t ... se of the recession Nike has huge inventory glut and overproduction . It hit Nike very hard because Phil Knight has long believed his company's sells are recession-resistant. Management team expected ...

(2 pages) 52 0 0.0 Mar/2002

Subjects: Businesss Research Papers

Globalisation of Nike

other products such as watches, clothing, bags, golfing gear and even parting with other companies (Phillips) to produce new Nike electronic products. Nike has expanded incredibly over the past 10 yea ... taine, who becomes the first major track athlete to wear Nike shoes. The corporation was founded by Phil Knight and Bill Bowerman in 1971 and has expanded rapidly ever since, with revenue of $13.7 bil ...

(6 pages) 101 0 5.0 Sep/2007

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Successful Businessman

know for it's trademark "swoosh", and it's leadership in the athletic apparel industry. That man is Philip Knight, born in Portland, Oregon on February 24, 1938. As a young boy he played sports and co ... at Portland State University to increase his income, Knight met graphic designer Carolyn Davidson. Phil Knight asked Carolyn to present some designs for him to present to the Japanese representatives ...

(3 pages) 881 0 0.0 Feb/2008

Subjects: Businesss Research Papers

Marketing Plan

CEO of Nike Phil Knight is quoted as saying, "Now we understand that the most important thing we do is market th ...

(7 pages) 165 1 4.0 Aug/2008

Subjects: Businesss Research Papers > Marketing

Case Study: The Nike Sweatshop Debate

Case Study: The Nike Sweatshop DebateEstablished in 1972 by former University of Oregon track star Phil Knight, Nike is one of the leading global designers and marketers of athletic shoes and apparel ...

(3 pages) 416 0 3.9 Oct/2008

Subjects: Businesss Research Papers > Management

Nike Corporation, The Sweatshop Debate

Nike Corporation, founded by Phil Knight in 1972 is not only one of the leading marketers of athletic shoes but also considered o ...

(5 pages) 80 0 3.0 Oct/2008

Subjects: Businesss Research Papers

Internal and External factors in Nike

es. According to Bateman and Snell (2007), they have stated that "Robert Nardelli of Home Depot and Phil Knight of Nike were named two of BusinessWeek's Best Managers of the Year. Both were named for ...

(8 pages) 93 1 4.5 Feb/2009

Subjects: Social Science Essays

Nike

runner therefore Bowerman began cobbling shoes for them, and the other person to help Bowerman was Phil Knight, a talented middle-distance runner that enrolled in spring at Oregon in 1955 to complete ... tates. These factories are located in Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines, and Malaysia and other countries in Asia. Nike products are made here because labour is ...

(2 pages) 15 0 0.0 Apr/2009

Subjects: Businesss Research Papers > Management > Human Resource Management

Nik:e The Sweatshop Debate

ummarize the strategic and operational challenges facing global managers at Nike.Founded in 1972 by Phil Knight, a former University of Oregon track star, Nike is one of the leading global designers a ... stantly targeted for poor working conditions, below-subsistence pay, and underage workers. In 1998, Phil Knight created a strategy in order to fix the issues with subcontractors by placing an employee ...

(3 pages) 136 0 3.7 Apr/2009

Subjects: Businesss Research Papers > Management

Organizational Impact Paper

r's expectations and lastly the viability of the company.NikeNike was cultivated in 1962 by founder Phil Knight who saw a gap in the market of athletic shoes. Nike had a profound change on its marketi ...

(3 pages) 97 1 0.0 Dec/2009

Subjects: Businesss Research Papers > Management

Corporate Social Responsibility Nike

key issues2. In order to summarise what impact these CSR issues had on Nike, I would like to quote Phil Knight, the CEO- "Nike has become synonymous with slave wages, forced overtime, and arbitrary a ... ttp://www.unglobalcompact.org/aboutTheGC/TheTenPrinciples/index.htmlA Natural Step Case Study - NIKEPhil Knight Speech to the National Press Club; May 12, 1998Strategic Corporate Social Responsibility ...

(17 pages) 99 0 0.0 Apr/2010

Subjects: Businesss Research Papers > Management