Essays Tagged: "Philip Kotler"

A Brief History of Databases, describes some old database systems

ards future designs of computer systems and the methods they will use in manipulating data.In 1966, Philip Kotler had the first description of how managers could benefit from the powerful capabilities ...

(7 pages) 436 0 5.0 Mar/1996

Subjects: Science Essays > Computer Science

Marketing environment for banks

ed and sustained have been acknowledged as a direct function of the marketing process. According to Philip Kotler, "marketing is typically seen as the task of creating, promoting and delivering goods ...

(5 pages) 336 1 4.9 Mar/2004

Subjects: Businesss Research Papers > Marketing

Using example to analyse the five philosophies of marketing.

ver, one of the most persistent conceptual problems in marketing is its definition. In the light of Philip Kotler, marketing definition consist of social definition and managerial definition. (Kotler, ...

(7 pages) 250 0 4.5 Apr/2004

Subjects: Businesss Research Papers > Marketing

The analysis of marketing concept

ant through creating, offering, and freely exchanging products and services of value with others' .(Philip, P9) But a leading management theorist named Peter Drucker says that ' there will always, one ... departments work together to serve the customer's interests, the result is integrated marketing'. (Philip, P23) Unfortunately, not all staffs in organisations are trained to work for customers and co ...

(7 pages) 367 0 4.5 Jul/2004

Subjects: Businesss Research Papers > Marketing


r has defined the product as: "anything that can be offered to a market to satisfy a want or need" (Philip Kotler, Marketing Management, 2000).The product, but also its name and packaging, have a majo ... are quite similar).1 Naming and Packaging: marketing mix tools of the product1.1 The products levelsPhilip Kotler, in "Principles of Marketing", suggested that a product should be viewed in three leve ...

(16 pages) 501 0 5.0 Oct/2004

Subjects: Businesss Research Papers > Management

International marketing

veral factors that attract more and more companies into the global marketplace, according to author Philip Kotler (2000, p. 367). For instance, global companies that offer superior products for lower ...

(5 pages) 360 0 4.1 Feb/2005

Subjects: Social Science Essays

Marketing Management

t business can deliver goods and services to consumers and users for getting higher performance.(B) Philip Kotler (1972)He defines marketing as "A social and managerial process by which individuals an ... ting.html.Bagozzi, R. (1975), Marketing as exchange, journal of marketing, vol-39, October, pp32-39.Philip, K. (Fall 98), A generic concept of marketing, business source premier, vol 7, issue-3.Brownl ...

(19 pages) 540 0 4.0 Jun/2005

Subjects: Businesss Research Papers


d Institute of Marketing Website: retrieved September 29, 2005Marketing Management, 12th edition by Kotler and Keller: Chapters 1, 2

(3 pages) 46 0 5.0 Dec/2005

Subjects: Businesss Research Papers > Marketing

Define Marketing MKT 421

idual and organizational goals" (American Marketing Association). Another definition, summarized by Philip Kotler, "The societal marketing concept holds that the organization's task is to determine th ... n competitors, in a way that preserves or enhances the consumer's and society's well-being (Kotler, Philip 1994).Organizations want to stay in business and see their company grow. Marketing is an impo ...

(3 pages) 543 0 3.3 Aug/2006

Subjects: Businesss Research Papers > Marketing

Designing and Managing a Sales Force

insurance industry to collegerecruiting -- and just about everything in between.According to author Philip Kotler, sales personnel serve as the company's personal link to its customers (p. 620). Kotle ... le, Douglas J. Sales Management: Concepts and Cases, 5thEdition. New York: John Wiley, 1994.Kotler, Philip. Marketing Management, The Millennium Edition. UpperSaddle River, NJ: Prentice Hall, 2000.

(5 pages) 133 0 5.0 Sep/2006

Subjects: Businesss Research Papers > Marketing

Suggest an appropriate brand name for each of the following goods. Defend your choices.

or services of one seller or group of sellers and to differentiate them from those of competitors. (Philip Kotler - Principals of marketing)A brand conveys a specific set of features, benefits and ser ... ribution in the world.References:1. Kotler (Principals of Marketing second edition).3.Philip Kotler (Marketing Management).

(5 pages) 30 0 0.0 Feb/2007

Subjects: Businesss Research Papers > Marketing

Marketing Plan Phase III

is not too concerned with price, is the best pricing strategy to use for Speak Easy, (NetMba, 2007).Philip Kotler, (2004), identifies nine different pricing strategies and this is where Speak Easy wil ...

(7 pages) 502 0 4.0 Jul/2007

Subjects: Businesss Research Papers > Markets & Exchanges

Coca Cola Company

ts; value, satisfaction, and quality; exchange, transaction, and relationship; and markets.(Source: Philip Kotler and Gary Armstrong, Principles of Marketing, 1996, seventh edition, p.8)2.2 What are t ... xpressions goods and services to distinguish between physical products and intangible ones.(Source: Philip Kotler and Gary Armstrong, Principles of Marketing, 1996, seventh edition, p.8 & p.9)The ...

(11 pages) 200 4 4.4 Dec/2007

Subjects: Businesss Research Papers > Marketing


idual and organizational goals" (American Marketing Association). Another definition, summarized by Philip Kotler, The Department of State and Regional Development defines marketing as "finding out wh ...

(4 pages) 52 0 4.3 Jan/2008

Subjects: Businesss Research Papers

Marketing Orientation

Question One'Philip Kotler (1994) claimed 'Marketing is a strategic process'. Using definitions of marketing by t ... (AMA) demonstrate your understanding of this term. Suggest how these two views mirror this view by Philip Kotler.Answer One.The definition provided by the Charted Institute of Marketing is;'Marketing ...

(12 pages) 38 0 0.0 Apr/2009

Subjects: Businesss Research Papers > Marketing

Business Law and Ethics.Can the Issue of Profitability and Ethics Be Balanced Against Each Other

efinition of csrCorporate social responsibility doing the most good for your company and your cause Philip Kotler and Nancy Lee (2005) published by John Wiley and SonsINTERNET RESOURCES:John Donovan 2 ...

(4 pages) 44 0 0.0 Jun/2010

Subjects: Businesss Research Papers

Marketing for Lovely Lace

ns of spurring widespread changes in social behavior in a variety of fields. One of them comes from Philip Kotler (1997) who is considered as father of marketing:"Marketing is the social process by wh ... e majority of import and export goods within the six ASEAN countries including Thailand, Singapore, Philippines, Malaysia, Indonesia and Brunei can be applied tax rates as zero. Then, according to the ...

(28 pages) 31 0 0.0 Nov/2010

Subjects: Businesss Research Papers > Marketing

Marketing and Advertising

lways useful to refer to what is supposed to know all the business environment : What is Marketing. Philip Kotler has saved us many great task of finding a sufficiently clear and comprehensive definit ...

(2 pages) 1 0 0.0 Feb/2014

Subjects: Law & Government Essays > Law

Identify the main Barrier to SanDisk’s marketing planning.

.The market segmentation is mentioned as being one of the key elements of modern marketing and, Sir Philip Kotler and Armstrong define market segmentation as "dividing a market into distinct groups of ... acteristics, or behavior and who might require separate products or marketing mixes" ( according to Philip Kotler) ...

(4 pages) 0 0 0.0 Feb/2014

Subjects: Businesss Research Papers > Marketing


ly, productively, and profitably to the marketplace. (Kotler. P,2003 cited in Atkins. S, 2011). Dr. Philip Kotler had divided marketing into two categories: traditional marketing and modern marketing ... //> (Accessed: 18th February 2014) 19. Atkins. S. (7th April 2011). Dr. Philip Kotler Defines Marketing. Atkins Marketing Solution. [Online]. Available at: < http://www. ...

(12 pages) 0 0 0.0 Apr/2014

Subjects: Art Essays