Essays Tagged: "price leadership"
Marketing (amzon.com)
mpetition with BarnesandNoble.com, and managing viable growth.It has to maintain its expansionistic price leadership strategy, its IT innovativeness, superior and widest selection of products, faster ... business opportunity in selling books solely on the Web.Amazon floated its shares in May 1997 at a price of $18 per share and raised over $50 million. As at Nov.29, 2005 its price was at $48.55. Prof ...
Subjects: Businesss Research Papers > Case Studies > E-commerce