Essays Tagged: "PRIUS"

A class note guide on the relationship of a few important music history terms. Mostly cut and pastes from e-mail groups that explain and cite examples.

loyed in short pieces or sections within longer pieces. Two voices are enotated, the upper a cantus prius factus (usually sacred) an octave higher than ordinary plainchant, the lower forming sixths an ...

(6 pages) 71 0 3.8 May/2003

Subjects: Art Essays > Music History & Studies

Future Cars of America

air and future.Two hybrid electric vehicles on the U.S. market are the Honda Insight and the Toyota Prius. The Honda Insight was the first hybrid electric vehicle to be available for public purchase i ... one average person, but certainly not for a family of average people. On the other hand, The Toyota Prius, is a five-passenger vehicle. The Prius has been sold in Japan since 1997 but has only recentl ...

(2 pages) 140 1 3.4 Mar/2004

Subjects: Science Essays > Technology

De invloed van culturele factoren en trends op de marketingmix 1. Ontwerp en introductie van nieuwe producten: de Prius

onderzoek te doen naar deze trends. In mijn bespreking ga ik het hebben over de introductie van de Prius, de eer-ste hybride, ontworpen door Toyota.Het productiesysteem van Japanse auto's is een veel ... markttrend op dat moment grote en krachtige auto's was. Een aantal weken na die autobeurs, werd de Prius geïntroduceerd in Japan; de hybride auto van Toyota. Een hybride is een auto die zowel ov ...

(4 pages) 36 0 3.0 May/2004

Subjects: Businesss Research Papers > Marketing

Marketing Communication Brief: Toyota Prius 2004-2005 plan [Draft version]

Year 2004 - 2005Toyota Prius: Integrated Marketing Communication Brief[DRAFT VERSION ONLY]Stanley C.T. NgToyota Motor Corpo ... Toyota: SWOT Analysis 114.3. Consumer Behaviour Analysis 124.4. Competitors Analysis 144.5. Toyota Prius: Product Descriptions 154.6. Toyota Prius: Market Segmentation and Target Market 164.6.1. Demo ... eed for New Communication Campaign 218. Communication Aim 229. Communication Objective 2210. Toyota Prius: Target Audience 2311. Call to Action 2412. Our Single Central Key Message: "Fuel Economy" 261 ...

(65 pages) 1144 1 3.3 May/2004

Subjects: Businesss Research Papers > Marketing

PR Campaign

here were other types of hybrid vehicles that were developed but it wasn't until 1997 that Toyota's Prius went on sale in Japan (Toyota History). The Prius was the world's first volume production hybr ... ta History). The Prius was the world's first volume production hybrid vehicle (Toyota History). The Prius is now sold in 20 countries and total over 110,000 units.In 2004, Toyota is now offering the n ...

(21 pages) 586 1 4.5 Dec/2004

Subjects: Businesss Research Papers > Marketing

New product or service

here were other types of hybrid vehicles that were developed but it wasn't until 1997 that Toyota's Prius went on sale in Japan (Toyota History). The Prius was the world's first volume production hyb ... History). The Prius was the world's first volume production hybrid vehicle (Toyota History). The Prius is now sold in 20 countries and total over 110,000 units.        In 2004, Toy ...

(2 pages) 135 1 3.3 Jul/2005

Subjects: Businesss Research Papers > Marketing

Article Review about Quality (TQM)

in the United States, Toyota car owners are learning that the power steering on the popular hybrid Prius may malfunction or that the tires on the compact pick-up trucks may bulge, or even worse, burs ...

(5 pages) 93 0 3.3 Apr/2007

Subjects: Businesss Research Papers > Management

Supply and Demand

ale value, and government tax break (Gillette, 2005). For example, consumers who want to purchase a Prius, a Toyota hybrid, must be placed on a waiting list and cannot even test drive the car because ...

(1 pages) 36 0 5.0 Oct/2007

Subjects: Social Science Essays > Economics

Hybrid Sales Plunge as Demand Keeps Rising

appeal to a variety of buyers, good resale value, and a tax break. Customers who want to purchase a Prius, a popular Toyota hybrid, must be placed on a waiting list and cannot even test drive the mode ...

(3 pages) 29 0 0.0 Aug/2008

Subjects: Social Science Essays > Economics

Marketing Management at Toyota

Toyota Motor CorporationMARKETING MANAGEMENT OF TOYOTAToyota's Major Car modelsToyota Prius Toyota Highlander Hybrid Toyota YarisToyota Corolla Toyota Lexus LX 570 Toyota AvensisToyota C ... ing, Toyota started own European design centre in the south of France. In 1997, Toyota's star - the Prius - world's first hybrid car with eco-friendly design was launched and is still one of the most ... r manufacturing which got them the European Car of the Year award in 2005, for its first hybrid car Prius. In 2007, Toyota went on to win Best Car Manufacturer and Toyota was also able to achieve 1 mi ...

(36 pages) 205 1 5.0 Oct/2009

Subjects: Businesss Research Papers > Management

Demand of hybrid car in Malaysia

ill not so popular before year 1997. It had aware by the consumers only after Japan released Toyota Prius and Honda Insight in 1997 and brought it to United States (US) in 1999. Toyota introduced the ... in 1999. Toyota introduced the first hybrid car and the top-ranked sales of hybrid cars are Toyota Prius which sold in over 70 religions and had sales of more than 2 million units to the date of Sept ...

(9 pages) 4 0 0.0 Mar/2012

Subjects: Businesss Research Papers

Toyota's Prius Case Study

1 Abstract The unpredictable success of Toyota in introducing its Hybrid car, PRIUS, made it a good example and a very important case to study by marketers and managements. In th ... try to spot a light on all, micro and macro, environmental factors surround the introduction of the PRIUS in U.S market. We try to analyze the marketing strategies taken by Toyota's marketing managers ... . After the successful introduction of Honda's Hybrid vehicle, Toyota decided to introduce the 2001 PRIUS to the market. The PRIUS combines two engines, gas and electrical in order to strengthen fuel ...

(17 pages) 3 0 0.0 Sep/2014

Subjects: Businesss Research Papers > Case Studies