Essays Tagged: "Product differentiation"

The operation of David Jones Ltd utilizing Michael E. Porter's Theories and focusing on the retail industry.

onsumers. Aiming to present the threats of new entrants to new competitors, via economies of scale, product differentiation, capital, etc. Bargaining power of suppliers and bargaining power of buyers ... s up the organization. The value chain is the business activity that creates and gives value to the product or service that buyers purchase. However, the analysis being made up of logistics, operation ...

(8 pages) 474 0 4.1 May/2002

Subjects: Businesss Research Papers > Marketing

Structure, conduct, and performance approach of the Public Transportation Industry

ussion. For structure, I will talk mainly about the number of firms, concentration, entry barriers, product differentiation and changes in demand. For conduct, I will mainly focus on price discriminat ... profits.First of all, we all know that the Public Transportation Industry does not "sell" tangible products, but they "sell" services: transportation to/from work, school, mall, doctor's office, etc. ...

(7 pages) 153 1 2.3 Mar/2003

Subjects: Businesss Research Papers > Case Studies

Brand identification and Retro branding as a market practice.

a culture built on history, and history has a tendency of repeating itself. There are a lot of new products being reintroduced to the market. Today's consumer environment thrives on brand identities, ... ommercial (Thompson, Pollio, and Locander, 1994). As we grow older we tend to identify with certain products that spark nostalgia. Old brands sometimes bind communities with common interests or activi ...

(3 pages) 207 1 4.4 Aug/2003

Subjects: Businesss Research Papers > Marketing

Tesco INSEAD case study.

lysis (summarized in Exhibit 1) provides insights into the industry:Rivalry: Since there was little product differentiation between the multiples, price was commonly used as the competitive weapon. Wh ... margins were razor thin in the industry.Suppliers: Due to limited shelf space and the abundance of products to be displayed, supermarkets had traditionally strong bargaining position vis-à-vis ...

(6 pages) 540 0 3.9 Oct/2003

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Analysis of Competitors within the Softdrink Industry

age World 3/15/97, p. 65.Coca-Cola has long been a part of American culture for over a century. Its product's image is laden with sentimentality--image many people have taken deeply to heart. It is di ... remely recognizable branding is one of Coca-Cola's greatest strengths.Furthermore, cost management, product differentiation and marketing have become important for Coca-Cola as market growth slows and ...

(5 pages) 432 0 3.3 Feb/2004

Subjects: Businesss Research Papers

Briefly outline some of the main models of oligopoly in which firms compete according to output. Hence, discuss the contention that non-collusion is the inevitable outcome of oligopoly.

s situation is known as a duopoly. I will also assume that both of these firms produce a homogenous product, so that I can ignore the factors of product differentiation and the associated brand loyalt ... ors of product differentiation and the associated brand loyalty.Having removed the complications of product differentiation and multiple firms, we are left with the factors of output and price as the ...

(6 pages) 183 0 1.0 Mar/2004

Subjects: Social Science Essays > Economics

Porter's Five Forces of competition

1.Threat of new entrants- Barriers of entry consist of the following: economies of scale, product differentiation, capital requirements, switching costs, access to distribution channels, gov ... r's total costs. In addition, there are few switching costs, and the buyer has all information. The product it purchases from the industry is standard or undifferentiated and unimportant to the qualit ...

(1 pages) 136 0 3.7 Apr/2004

Subjects: Businesss Research Papers > Management

The Euro

try in Spain. Some of the challenges for obtaining a sustainable competitive advantage will include product differentiation, consolidation within the supply chain, and brand image. When forecas ... self as a viable, trustworthy retailer.The Euro may seem to be very taxing for businesses and their product prices throughout the union. The customer's access to product prices across these countries ...

(2 pages) 51 0 4.3 May/2004

Subjects: Businesss Research Papers > Markets & Exchanges

KIMURA KK Can this customer be saved? (IMD -5-0598) Case Analysis

strategy: Pramtex is pursuing the goal of being the technology leader in the sector. It has chosen product differentiation over cost leadership. In pursuing this goal, it seems to have fallen behind ... falls under the category of price buyer. For such a customer, companies need to offer stripped down products and reduced services.3. Who are the key players at Kimura in the purchasing decision?The ke ...

(2 pages) 42 0 2.3 Aug/2004

Subjects: Businesss Research Papers > Case Studies

The KONE Case Executive Summary

EXECUTIVE SUMMARYIn 1996, global construction slumps and low product differentiation in the elevator industry resulted in significant price competition and margi ... n. KONE developed the Monospace elevator that uses revolutionary technologies. It test marketed the product in three European countries with varying degrees of success. KONE was to launch the product ... company is faced with the problem of how they should market it without cannibalizing their existing product lines.Basically KONE have two options. They could market the product either in-between the h ...

(1 pages) 202 0 4.1 Feb/2005

Subjects: Businesss Research Papers > Marketing

Monopolistic competition Vs Perfect competition

ne restaurant is able to make their pasta, steak or hamburger taste better than the others. This is product differentiation and it is a crucial characteristic which defines a monopolistically competit ... are equally aware of growing conditions, transportation costs, cost for rental of space to sell the product at the market, and Finally, if it is known that the price of tomatoes is high, other people ...

(15 pages) 373 1 5.0 Sep/2006

Subjects: Social Science Essays > Economics

MEM Case Study Questions (Harvard Business School)

eve will differentiate Blue Stratos from the competition. Without the financial muscle and distinct product differentiation, Cambridge would languish in the shadow of Blue Stratos. Therefore, our team ... s that MEM should concentrate on repositioning itself in the market to retain and attract customers.PRODUCTBased on the data given, we found out that there are multiple products that are targeted at t ...

(4 pages) 60 0 3.0 Oct/2006

Subjects: Businesss Research Papers > Case Studies

Cathy Pacific Brand Strategies

s achieved a lot of reputation, prestige, customer loyalty since it has moved to Hong Kong in 1948. Product differentiation has been constant that gave identity to the brand name ofAn on-going plannin ... nt that gave identity to the brand name ofAn on-going planning to achieve difference in the company product and consistent use of a advertising, high level of customer service and care; aims to be fir ...

(11 pages) 181 0 3.0 Feb/2007

Subjects: Businesss Research Papers > Case Studies

5 Forces Analysis Of Specialty Coffee Industry

ss power.b) The customer makes relatively small purchases, as coffee is a generally low involvement product.c) Specialty coffee purchases are relatively small in regard to other purchases. Over the co ... offee purchases can equivocate to a substantial amount.d) The specialty coffee industry offers much product differentiation. The specialty coffee industry involves great importance when it comes to wh ...

(3 pages) 63 0 3.0 Sep/2001

Subjects: Businesss Research Papers

Disposable diapers

s each year.Needless to say, the disposable diaper market is a huge, billion-dollar industry. These products are especially attractive to dual-income families and single parents who don't have the tim ... the extra money for a diaper delivery service. Competitors in the market all boast the same type of product with absorbent pads, surrounded by a snug-fitting plastic diaper that is secured using tape ...

(39 pages) 77 0 3.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Ratio Analysis

name, Accessorize, which deals with ladies fashion accessorise. Monsoon provides its customers with product differentiation and customer service by recognising its people, particularly its continuing ... hain in the UK. It was founded by John James and Mary Ann Sainsbury in 1869. It offers high quality products at lower prices. It became a public listed company in early 1970s, when it reached a scale ...

(10 pages) 246 1 4.8 Feb/2008

Subjects: Businesss Research Papers > Accounting


KEA's success in the retail industry can be attributed to its vast experience in the retail market, product differentiation, and cost leadership (Echeat, 2006). As a global organization, the company i ... that are assembled by the customers at home.1.1 Operating strategyIKEA dose not manufacture its own products, but works through a complex network of suppliers around the world to help company maintain ...

(10 pages) 306 0 5.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

The Ready-to-Eat Breakfast Cereal Industry in 1994 (A) - Why have private labels been able to enter this industry successfully?

sts related to manufacturing, packaging, marketing, R&D compared to the Big 3 cereal companies, product quality approaching that of branded products, higher margins for grocers, lower priced produ ... tion and reimbursement of grocer's handling fee for market share gains made by private label cereal products. The policy of "price up and spend back" seemed to hurt the Big 3 firms.The RTE cereal indu ...

(5 pages) 80 0 0.0 May/2008

Subjects: Businesss Research Papers > Case Studies

Marketing Plan Phase 3

veloping a marketing plan for Riordan Manufacturing's biodegradable water bottles and will focus on product attributes, anticipated pace through the product lifecycle, factors impacting movement throu ... pacting movement through the product life cycle, life cycle impact on marketing, positioning of the product, differentiation strategies and an appropriate pricing strategy.Product AttributesRiordan an ...

(6 pages) 230 0 0.0 Jul/2008

Subjects: Businesss Research Papers > Marketing

Differentiating Between Market Structures Simulation Analysis

of buyers and sellers and degree of collusion among them, level and forms of competition, extent of product differentiation, and ease of entry into and exit from the market" (, 20 ... onopolistic competition is "a market structure in which there are many firms selling differentiated products" (Colander, 2004). Oligopoly is "a market structure in which there are only a few firms" (C ...

(6 pages) 706 0 4.3 Nov/2008

Subjects: Businesss Research Papers > Management