Essays Tagged: "product line"

How to Build Trust and Gain Business in 180 Days as a Financial Advisor; basically a biased paper outlining what you would do/say if a financial services company asked the above subject heading.

spect will be coming from. It really doesn't matter how competent you are or how well you know your product line, if you don't have a qualified prospect in front of you, you don't have a sale. Just as ... neficial to those who are seeking such services and enlightening to those who had no idea that such products were even in the market.After finding a qualified prospect, building a solid relationship i ...

(3 pages) 127 0 3.4 Apr/2002

Subjects: Businesss Research Papers

Colgate palmolive

Colgate PalmoliveWith a continuous expansion in it's product line, Colgate-Palmolive istaking on the look of one of the most stable stocks on the exchang ... istaking on the look of one of the most stable stocks on the exchange. Colgatehas a wide variety of products sold around the globe including, ColgateToothpastes, Speed Stick Deodorants, Ajax Surface C ... 1 billion dollar mark. In the years after, Colgate began acquiring majorcompanies and expanding its product line with the purchases of Hill's PetProducts in 1976, the Mennen Company in 1992 and in 199 ...

(3 pages) 210 0 4.5 Jun/1996

Subjects: Businesss Research Papers

Opportunities facing Publix Supermarkets. Part of a S.W.O.T. Analysis for Publix.

orida where minority groups are growing rapidly. Our recommendation would be to expand their ethnic product line. By doing this, Publix could target an entirely new market without disturbing their cur ... genetic engineering of fruits and vegetables. Our suggestion would be to remove all traces of these products and promote a more wholesome Publix.On the other hand, America is still consuming their sha ...

(2 pages) 249 1 3.0 Jul/2002

Subjects: Businesss Research Papers

Ford Motor Company

otive Operations. Instead of being organized by geographic regions, the Company is now realigned by product line, with five Vehicle Centers, each responsible for one group of products worldwide. At th ... cles in countries as diverse as China, India, Thailand and Vietnam. In China, Ford expects to begin production of light trucks with a company named Jiangling Motors in the near future. In India, Mahin ...

(14 pages) 643 2 4.3 Feb/1996

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Marketing Project

t producer of bed and bath accessories, a prominence attained through inventive marketing, low-cost production, and inventive design. In the year 2000, The WestPoint Stevens Company enjoyed sales of n ... ket share in Bed and Bath accessories. They were also the industry leader in sales growth, low-cost production, and had award-winning marketing for their product line. The company is the leading suppl ...

(19 pages) 591 3 4.6 Oct/2002

Subjects: Businesss Research Papers

Palm Ince.

ving an immense growth and market share, the Palm Operating System, a wide range of models in their product line, and outsourcing production to focus on marketing and operating. Their weaknesses are n ... ea Palm has made a commitment is to quality. Palm's corporate level strategy has been to sell their product directly to customers, and also licensing their technology to competitors. The key to mainta ...

(10 pages) 358 1 3.0 Jun/2003

Subjects: Businesss Research Papers > Case Studies

Cummberland metal product marketing case.

the largest metal manufacturers in the world. The company evolved from selling metal as a finished product to one that used it as a raw material, increasing sales from $250,000 in 1963 to over $18,50 ... ch is used as a high-temperature sealant in automobiles. Although CMI dominates the market for this product, corporate sales figures decreased over the last year. As a result, the management at CMI re ...

(21 pages) 438 0 3.6 Jul/2003

Subjects: Businesss Research Papers

Line Extensions and Product Modifications.

w flavors coming in August.This new addition to Campbell's soups is closely related to the existing product line, but it isdesigned specifically to meet different needs of customers on the go.Product ... 1970's.That and the fact that it has undergone some major changes qualifies it under the heading of ProductModification.Quality ModificationsEnergizer e2Today's high-tech devices demand a high-tech ba ...

(2 pages) 60 0 3.0 Nov/2003

Subjects: Businesss Research Papers > Marketing

The Success of Amazon.com

stable financials while hedging its success on meeting the demands of consumers by diversifying the product line that it sells on its web sites.Amazon.com entered the e-commerce market place in 1997 w ... ut a strategic but risky plan to become the leading source of not only books, but also a variety of products that online consumers were demanding.Amazon's early success is credited to its supply of bo ...

(5 pages) 409 1 4.3 Apr/2004

Subjects: Businesss Research Papers

Greeting card

Greetings has created a line of scented, aromatherapy greeting cards and is prepared to launch the product. To provide direction, the company has developed a detailed marketing plan to set forth the ... orth the goals and objectives of the business, the plans for capitalization, and the details of the product line. In addition, the company is presenting initial plans for marketing and distribution. M ...

(17 pages) 195 0 4.4 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Marketing Channel Strategy

Marketing Channel StrategyOur company has recently developed a new line of household cleaning products. As such a team has been selected from within to devise a marketing channel strategy for th ... posed strategy includes the following:The marketing channel(s) that will be used to distribute that product and why these channels were selectedObjectives of each channel selectedPlans for managing an ...

(8 pages) 533 2 3.8 May/2004

Subjects: Businesss Research Papers > Marketing

Case Analysis For Globalstudent.com

heir customized technologies (OrganizeITTM and CustomADTM), their unique depth and breadth of their product line, their use of a multiple segment strategy (Primary, Elementary students, etc.) and thei ... e problem Globalstudent.com is facing is three-fold: they must extend the depth and breath of their product line, expand on their promotional strategies and be able to attract and retain customers. Th ...

(8 pages) 127 1 3.0 May/2004

Subjects: Businesss Research Papers

Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

competitive distributor of authentic southern Jewelry and pottery. To maintain our expandtion of a product line that also includes pre-Columbian artifacts from Peru and Venezuela and tribal and buria ... yers formally and sublimely· Expose fake replicas in the market through research and product development internally· Keep close relationship with artifact originatorsAnal ...

(2 pages) 84 0 0.0 Jun/2004

Subjects: Businesss Research Papers > Marketing

Why it is said that EC is a catalyst of fundamental changes?

accessibility and sales reach - organizations can expand their customer base, and even expand their product line.Closer relationships - organizations can grow closer relationships with business's part ... relationships - organizations can grow closer relationships with business's partners.Free samples - Products can be sampled via the Web fast, easily and free of charge.Reduced costs - organizations ca ...

(4 pages) 33 0 5.0 Jul/2004

Subjects: Science Essays > Computer Science > Internet and networking

Levi Strauss Strategic Choices

ue global strategy that refocuses attention on basic jeans instead of diluting efforts over a broad product line. It gives local managers sufficient discretion to adjust their tactics to local conditi ... etion to adjust their tactics to local conditions. Meanwhile, headquarters managers tightly control product quality and finances and provide support in marketing, advertising, and computerized systems ...

(2 pages) 142 0 5.0 Aug/2004

Subjects: Businesss Research Papers

This essay takes Red Bull's current marketing strategies and make changes to improve quality of the product and company.

although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased ... anging needs and budgets of its customers? How will the privately owned Austrian company expand its product line beyond the silver-bullet beverage that "gives you wings"? My conclusion is that we shou ...

(3 pages) 198 0 3.7 Sep/2004

Subjects: Businesss Research Papers

Direct Marketing with Red Bull!

although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased ... anging needs and budgets of its customers? How will the privately owned Austrian company expand its product line beyond the silver-bullet beverage that "gives you wings"? My conclusion is that we shou ...

(6 pages) 314 0 5.0 Sep/2004

Subjects: Businesss Research Papers

Promotion Strategy at Gillette

Promotion Strategy at GilletteFounded in 1901, Gillette is a major player in several consumer product markets. Its Duracell, Oral-B, Braun and Gillette brands all lead their respective markets ... This paper discusses the Gillette razor brands. It discusses why Gillette invests heavily in new product development and promotion and outlines the company's product and branding strategies.In J ...

(4 pages) 237 1 4.5 Sep/2004

Subjects: Businesss Research Papers > Marketing

AIRBUS

er that consistently captures around half of all orders for airliners with more than 100 seats. Our product line-up, which covers a full spectrum of 12 aircraft models from a 100-seat single-aisle to ... retched 250 seat version, the A300B2, requested by launch customer Air France, went into full scale production.By 1974, the A300 had been certified on budget and ahead of schedule - a major first for ...

(6 pages) 197 0 3.0 Sep/2004

Subjects: Businesss Research Papers > Marketing

Michigan pontiac case

ch alternative?1. How should Michigan Manufacturing Corporation deal with the problem of low volume product?The alternatives:a. Close the plant as soon as possible and transfer its products to another ... ves:a. Close the plant as soon as possible and transfer its products to another plant.Disadvantages:Products with growth potential would be transferred to new plants.Loss in investment and loss in man ...

(2 pages) 42 0 0.0 Nov/2004

Subjects: Businesss Research Papers