Essays Tagged: "product lines"
The Gilded Age, it earned a reputation of widespread corruption in government and business, as well as persistent economic, social, and political problems facing the nation.
d States built up a national marketplace connected by railways in which mass marketing and national product lines developed. Business operated largely under laissez-faire, or without government contro ...
Subjects: History Term Papers > North American History
Set up Multiple Design sales structure.
gion has its own sales manager to be responsibility to all sales stuff. It is including selling all product lines and training new sales person. However, it is too heavy for a sole manager to monitor ... Whistler to use Multiple Design structure. Besides regional division, it also can set up different product and customer division under the regional head office, and assign different managers to contr ...
Subjects: Businesss Research Papers > Marketing
Introduction to marketing
ks Corp., a leading metro and regional DWDM optical networking vendor with customers worldwide. Our product lines include optical access, optical transport, and networking management solutions, plus a ... ns, consolidations, and divestitures all focused on optical networking and broadband video & RF products. Sorrento was the first company to produce a metro DWDM product in 1997, called Gigamux, an ...
Subjects: Businesss Research Papers
Case Study: Caterpillar Inc.: George Schaefer Takes Charge History of Caterpillar, SWOT Analysis, Competitive Environment, Proposed Options, and Recommendations for Growth
nese competitor, had gained market share by offering low cost, high quality options in a variety of product lines while Caterpillar was busy raising prices in their existing product lines at an averag ... pillar out of its downward spiral. Schafer focused on Caterpillar's core businesses, introduced new product lines, and launched a new manufacturing strategy. In addition to the new operational directi ...
Subjects: Businesss Research Papers
Compaq and HP
growth; along with the business strategy should emphasize the competitive position of the company's product and services in the specific industry the company is competing in. It appears from the out s ... aq that the strategic vision of the executive leadership was to acquire Compaq and then merge their product lines into Hewlett-Packards. This merger is systematically eliminating the Compaq name excep ...
Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies
Marketing Plan for a system management consulting firm.
company has a new CEO that is a venture capitalist. The company is looking to the CEO to expand the product lines and grow the business opportunities nationwide. The goal is for Exact Solutions to gro ... bringing the fulltime staff to a total of 35 people.Exact Solutions has developed an industry-first product to add to its product line. This product is designed to help an IT department remotely upgra ...
Subjects: Businesss Research Papers > Marketing
Otis Elevators
ea Operations and Transcontinental Operations. Otis was world renowned for its reliable and quality products, its superior customer service and its technology leadership in the industry. Due to these ... ive advantage of having a large and highly respected service organization. They had three different product lines, Otis Hydraulics for low rise buildings, Otis Geared for mid-rise buildings and Otis g ...
Subjects: Businesss Research Papers > Management
Hennes and Mauritz Distribution Channels
on is the key to business success because it opens the door to new markets and revitalizes existing product lines. Another key ingredient to business success is the strength of the company's distribut ... on based on their reliance on distribution channel partners. I will begin with discussing H&M's product strategy in comparison to its main competitors: Gap and Zara.H&M and the Competition: Pr ...
Subjects: Businesss Research Papers > Marketing
TAG Heuer Asia Strategic Marketing Plan
uer will allocate majority of its budget to advertising and public relations activities.The initial product lines will be modern, simple watches, targeting both male and female. The pricing strategy w ... the attributes of sports can also demonstrate personal status and achievementsWeak distribution of product knowledge due to limited advertisement channelsLack of advertising and PR strategies in Hong ...
Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics
The Comeback of Caterpillar
Japanese competitor, gained market share by offering low cost, high quality options in a variety of product lines while Caterpillar was busy raising prices in their existing product lines at an averag ... and components, and began modernizing Caterpillar's plants. Donald Fites diversified the company's product line and reorganized the company structurally. He also completed Caterpillar's modernization ...
Subjects: Businesss Research Papers > Management
Strategic Plan Development Paper:
is a privately owned Canadian manufacturing company specializing in biodegradable personal hygiene products. Enviro-Friendly Inc. is a new company that established itself in the market place a year a ... self in the market place a year ago. Recently, Enviro-Friendly Inc. became ISO 14001 compliant. The product lines are non-toxic and safe for the environment. Enviro-Friendly Inc. specializes in dispos ...
Subjects: Businesss Research Papers > Management > Management Planning & Decision Making
Selecting an Organizational Design
rtshort to long term strategy.According to Wheelen and Hunger, simple structure has nofunctional or product categories and is appropriate for a small company,such as a sole proprietorship. Functional ... ole proprietorship. Functional structure is appropriate for amedium-sized firm with several related product lines in one industry.Divisional structure is appropriate for a large corporation with manyp ...
Subjects: Businesss Research Papers > Management
Promotion Strategy at Gillette
Promotion Strategy at GilletteFounded in 1901, Gillette is a major player in several consumer product markets. Its Duracell, Oral-B, Braun and Gillette brands all lead their respective markets ... This paper discusses the Gillette razor brands. It discusses why Gillette invests heavily in new product development and promotion and outlines the company's product and branding strategies.In J ...
Subjects: Businesss Research Papers > Marketing
Newell Strategy
Was Newell right in acquiring Calphalon and Rubbermaid?Newell's strategy is making high-volume products at low cost and selling them to volume retailers. It normally looked for acquisitions that ... them to volume retailers. It normally looked for acquisitions that would add value to Newell's multiproduct offering and increases their importance as a supplier to volume retailers. Attractive acquis ...
Subjects: Businesss Research Papers
WWW.amazon.com and it's position in the wheel of retailing.
show the life cycle of a retail establishment over time. The analysis of retailing, the selling of products directly to customers for personal use (Brassington and Pettitt, 2000), is extremely import ... ess of trading up, theses traders will increase their overheads by offering additional services and product lines, perhaps in better locations, smarter premises and with more sophisticated marketing c ...
Subjects: Businesss Research Papers > Case Studies > E-commerce
Comparison Among DB2 And Oracle In Term of Security
is important that database management system (DBMS) vendors provide security solution within their product lines, such as Oracle and IBM. The structure of this paper is as follows. Six main security ... is important that database management system (DBMS) vendors provide security solution within their product lines, such as Oracle and IBM.The following sessions will compare the security features amon ...
Subjects: Science Essays > Computer Science
The KONE Case Executive Summary
EXECUTIVE SUMMARYIn 1996, global construction slumps and low product differentiation in the elevator industry resulted in significant price competition and margi ... n. KONE developed the Monospace elevator that uses revolutionary technologies. It test marketed the product in three European countries with varying degrees of success. KONE was to launch the product ... company is faced with the problem of how they should market it without cannibalizing their existing product lines.Basically KONE have two options. They could market the product either in-between the h ...
Subjects: Businesss Research Papers > Marketing
Case 3-5 Digital Equipment Corporation
Digital returned to profitability because of the reorganization of Digital into business units and product lines.Digital Semiconductor:Chip designers start to consider cost along with pushing the env ... ductor:Chip designers start to consider cost along with pushing the envelope of science. In the new product line organization, Digital units needed from Both DS and outside suppliers.Semiconductor Man ...
Subjects: Businesss Research Papers > Accounting
Caterpillar Case Study.
nese competitor, had gained market share by offering low cost, high quality options in a variety of product lines while Caterpillar was busy raising prices in their existing product lines at an averag ... perience?If I were the CEO of Caterpillar, I would invest a little time and money into streamlining production and reducing labor costs. By doing so now the company could continue to charge their same ...
Subjects: Businesss Research Papers > Case Studies
Management Accounting: Golden Bakeries LTD - CVP Analysis.
I. Executive SummaryGolden Bakeries ltd. has three major product lines: bread rolls, donuts and fudge cakes.Survey from the statement of financial performanc ... ial performance as of June end 2004, material and finished goods are almost same for three kinds of products. It means the production and sales keep same in accounting period. Regarding to current sal ... ts (both fixed and varilable).A. Bread rollsBread rolls contribute 67% percentage in overall sales, product contribution margin is 50.3%. Contribution of the fixed cost is $1,006K, it means max.fixed ...
Subjects: Businesss Research Papers > Case Studies