Essays Tagged: "Product placement"

Marketing Law and Ethics: The Advantages and Disadvantages of Ethical Behaviour in Marketing.

o marketing and, more accurately, business, in the fact that "ethics are not, by definition, counterproductive to profit, but may be beneficial to profit."Hypothetically, a marketer would need to acce ... ove statement as 'bible' in reference to the marketing mix, or rather simply, 'the four P's (price, product, promotion and placement). The simplistic fundamentals of marketing and business, the market ...

(4 pages) 449 0 4.7 Sep/2003

Subjects: Businesss Research Papers > Marketing

Q: "Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 3 DIRECT MARKETING

Sales PromotionSales promotion affects the demand of a service or product differently to advertising. Whereas advertising is designed to create awareness and image th ... e term which includes sales techniques such as coupons, competitions, sampling and trial offers and product placement just to name a few. These elements of sales promotion are primarily designed to st ... few. These elements of sales promotion are primarily designed to stimulate short term demand for a product or service where as advertising generally cultivates long term demand. Sales promotion is al ...

(3 pages) 120 0 3.0 Aug/2004

Subjects: Businesss Research Papers > Marketing

Movie Marketing

blockbuster movies, the role of critics in movie marketing, the reasons for the investment in movie product placement, as well as the associated risks of such placements.This report has established th ... an then influence a movie's success or act as a valuable barometer in predicting its likely success.Product Placement (PP) is a technique of subliminal marketing. Firms use PP more in conjunction with ...

(24 pages) 200 0 4.0 Jul/2005

Subjects: Businesss Research Papers > Marketing

Product Placement Analysis of the movie "Click" by Adam Sandler

After reviewing the product placement data collected from my personal observation and put on an organized chart, on the ... igher, living at home or on own, parents both career oriented, seeks for technologically innovative products and brands, slightly comical and grotesque humor, and enjoys leisurely activities.In this m ... ly comical and grotesque humor, and enjoys leisurely activities.In this movie the goal of the brand products, those were purposely related to the film, is to remind viewers of the new high-tech device ...

(2 pages) 26 0 0.0 Nov/2006

Subjects: Businesss Research Papers > Case Studies

The Increasing Consumption Effect of Restaurant Menus and Wait staff

s present in how these menus are created based on colors, pictures, effects, descriptions, and even product placement within a menu – all of these factors tell consumers what the management wants ... A lack of description, leaving simply a dish name, can lead consumers to wonder and inquire about a product and can in turn lead them to ordering it. In these various ways the restaurant management ha ...

(5 pages) 34 0 3.0 Nov/2007

Subjects: Humanities Essays > Health & Medicine

product placement

Due to the huge box office success of the movie, sales for Reese?s Pieces shot up 65%, establishing product placement as a viable marketing tool. As other companies sought to mirror Hershey?s success, ... uct placement grew increasingly popular and ever more prevalent in both film and television.What is Product Placement Product placement refers to the advertising of brand-name goods by inserting them ...

(25 pages) 95 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Nike

premium price by establishing an "image" · Access to new/different markets · Premium product placement in retail leading to higher sales · Image and celebrity endorsements create ... higher sales · Image and celebrity endorsements create hopes/dreams/emotional attachment to product · Influence of negative activities on brand name (i.e. sweatshops) · Products ...

(2 pages) 33 0 0.0 Feb/2008

Subjects: History Term Papers > Central & Southamerican History

Chilean Culture

GLOBAL MULTI-PRODUCTS CHILE THE CHILEAN CULTURE The Chilean culture tends to be an individualistic society in the ... dual despite their race, sex or origin. Teamwork remains a mission in process in Chile.GLOBAL MULTI PRODUCTS ? CHILE Operations began in 1976, with an initial investment of U.S. $ 2 million. Supplies ... h as the health and first aid, electrical, mining and communications to name but a few.Global Multi Products is best known for its innovative capacity and incorporation for technology. Then again, int ...

(5 pages) 38 0 4.3 Feb/2008

Subjects: History Term Papers > Central & Southamerican History

Some areas of product placement that were not covered in

Some areas of product placement that were not covered in great detail would be of interest to research in the futu ... in great detail would be of interest to research in the future. These topics include controversy in product placement, excessive commercialization of the entertainment industry, and product placement ... lacement in other media such as books and board games. A great deal of controversy surrounds product placement especially with "sin products" such as cigarettes and alcohol. Since laws prohibit ...

(2 pages) 1046 0 0.0 Feb/2008

Subjects: Social Science Essays > Communication Studies > The Media

Product Placement

Brief summary of what product placement advertising is, how it is used and some recent examples of effective product place ... examples of effective product placement.Product placement is the process of integrating commercial products in the media. The concept is to move away from in-your-face ads, where the product is the p ... e product is the protagonist and where mini-movies or semi-documentary bits feature real life, as a product logo hangs in the background. Ideally the best way to use product placement is to incorporat ...

(5 pages) 31 0 4.6 Feb/2008

Subjects: Social Science Essays > Communication Studies

"The Persuaders" Report on documentary for marketing class

are targeting consumers in a way that tries to get consumers to have emotional experiences tied to products. This line of thinking is best displayed in ads like those of Nike that say "transcendence ... that can be evoked from certain ideas or phrases that an ad contains. It is selling an idea, not a product. This can go even further - it can depict a product as a lifestyle. This approach revolves a ...

(6 pages) 21 0 3.0 May/2008

Subjects: Literature Research Papers > North American