Essays Tagged: "products services"

Negative Consumer Behavior What is negative consumer behavior and what are the characteristics of a bad customer? How can managers address this issue to ensure success?

is defined as "the activities of people engaged in actual or potential use of market items-whether products, services, retail environments, or ideas" (Berkman and Gilson, 1981).Thus, there are unl ...

(6 pages) 266 1 4.0 Dec/2002

Subjects: Businesss Research Papers > Management

Non-profit and for-profit schools in society.

rall private-equity spending. Investment trends in education lie within four key segments: schools, products, services, and e-services. The question, it seems, is not whether to invest in education, b ... aper, teachers even if it hurt the school children's education.With that thought still in mind, the products sector of the education market includes distribution, publishing, educational retail, and h ...

(5 pages) 120 0 4.5 Feb/2003

Subjects: Social Science Essays > Education

Marketing Concept and the possible limitations to this concept.

cess by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new custome ... ng satisfaction. There are five core concepts of marketing, which includes needs, wants and demand; products, services and experience; value, satisfaction and quality; exchanges, transactions and rela ...

(6 pages) 302 0 4.0 Oct/2003

Subjects: Businesss Research Papers > Marketing

Perfect and Monopoly Markets and their difference

Individually, none of them is even near to fulfilling the demand of the whole industry.2.Homogenous products: - All firms produce/provide identical products/services. Thus it makes no difference to th ... ne application to other.9.No advertising: - No competitive edge can be gained by advertising as the products of various sellers are indistinguishable.CHARACTERISTICS OF MONOPOLY1.Only one firm: - Ther ...

(4 pages) 140 0 3.0 Dec/2003

Subjects: Businesss Research Papers > Management

Critically evaluate the assertion that "auditing e-business is no different from auditing any other business"

s is and how different it is to traditional business. An e-business is the delivery of information, products/services or payments via telephone line, computer networks or any other means. It is the ap ...

(7 pages) 285 0 4.3 Jan/2004

Subjects: Businesss Research Papers > Management

A good framework for examining the POM function is the 5Ps.

ormation activity stems. It is a prediction covering the next budget period (usually 12 months) of:-Products/services to be sold (detailed breakdown)-The prices which the market can bear-Quantity, qua ... t of the interface between production and marketing. It is not good enough if there is a demand for products; the firm must be able to produce it.Further to that, there must be consensus on attributes ...

(3 pages) 50 0 3.0 Jan/2004

Subjects: Businesss Research Papers > Management

This essay is concerned about the The Features of Advertising Language And Analysis of Advertising English Through Classification.

e non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media." Today, with the devel ... s, and for the public): firstly, it's easy for the target audience to recognize the company and the products of it, which will promote the propagandas and the sale of its products; secondly, it will e ...

(20 pages) 362 1 4.2 Jan/2004

Subjects: Humanities Essays > Language Studies

Supply Chain - B2B vs. B2C

t each one is. E-commerce is basically any online transaction while B2C is when a company sells its products to consumers online and is for their own use. Examples may include,, ..., and other store-like websites individuals can go to and purchase items.B2B is an exchange of products, services, etc... between businesses but not consumers. So, basically, B2B is e-commerce be ...

(2 pages) 1041 0 4.6 Feb/2004

Subjects: Businesss Research Papers

"The Impact of Technology on Humanity" Explains the impact of technology on our lives. (781 words)

e world. It can make our lives easier, spare us some extra time, provide us with new and innovative products/services, and also annoy the hell out of us when trying to understand what it is the novel ... ides improvement for our economy. Who can complain if more jobs are available to a community and if products/services can be provided more affordably to the people?With new technologies being implemen ...

(3 pages) 371 1 3.5 Feb/2004

Subjects: Science Essays

Essay on E-commerce

e-commerce is an emerging concept that describes the process of buying and selling or exchanging of products, services, and information via computer networks including the Internet. On the other hand, ... o take orders and process payment. In a retail store there are no orders. Customers simply find the products they want, get in a line at the register, and pay the cashier. In e-commerce, orders have t ...

(9 pages) 945 1 4.8 May/2004

Subjects: Businesss Research Papers

Why is the brand increasingly important for multinational companies and what function does it serve?

rst establish our own definition of the term 'brand'. Brands are personifications of organizations, products, services and experiences. In this way they are the primary sources of relationships with c ... d multiple product branding. Multiple branding involves a firm using a range of brand names for its products. Rank Hovis McDougall for example, have a number of brands including Mr Kipling, Bisto, Mot ...

(8 pages) 301 0 4.5 May/2004

Subjects: Social Science Essays > Sociology

The perceived impact of the Benchmarking process on organizational effectiveness.

article defines benchmarking as the process of identifying the highest standards of excellence for products, services, or processes, and then making the improvements necessary to reach those standard ... etrenchment. Portfolio strategy is the industries or markets in which the firm competes through its products and business units. Parenting strategy is the manner in which management coordinates activi ...

(2 pages) 134 0 4.3 Nov/2004

Subjects: Businesss Research Papers > Case Studies

Advertising and the future

e non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."Richard F. TaflingerAd ... interactive media.""Advertising is an institution which interprets the want-satisfying qualities of products, services and ideas in terms of the wants and needs of consumers. (This definition should b ...

(12 pages) 332 0 3.0 Nov/2004

Subjects: Businesss Research Papers > Management

Effects of advertising

e non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."Today, with the develo ... ience, advertisers use various techniques on their advertisement to make people aware of the firm's products, services, or brands. Although the methods used by advertisers are infinitely, they have a ...

(8 pages) 412 3 4.4 Jan/2005

Subjects: Social Science Essays > Economics

Organization analysis: Issues related to employees motivation

rld such as Australia, UK, USA, Japan, China, etc.The corporate objectives of AE include: providing products, services and solutions of the highest quality, delivering more value to customers that ear ... rces to achieve other corporate objectives; growing by continually providing useful and significant products, services and solutions to markets and expanding into new areas; helping AE employees share ...

(16 pages) 377 0 4.3 May/2005

Subjects: Businesss Research Papers > Management


E-commerce is an emerging concept that describes the process of buying and selling or exchanging of products, services, and information via computer networks including the Internet.There are many reas ... lity and many others. Also, E-commerce helps local businesses to raise global awareness about their products and services which may aid in increasing exports. In addition, many companies treat interne ...

(3 pages) 168 0 2.3 Jul/2005

Subjects: Businesss Research Papers

Bajaj india marketing plan

eeds wants, determines which target markets the organization can serve best, and design appropriate products, services and programs to serve these markets. Marketing environment of the any company con ... aj Auto Ltd:The Indian two-wheeler industry made a small beginning in the early 50s when Automobile Products of India (API) started manufacturing scooters in the country. Until 1958, API and Enfield w ...

(10 pages) 187 0 3.6 Aug/2005

Subjects: Businesss Research Papers > Case Studies > Automotive Companies


the investment as much as the quantity of resources put in it. A high proportion of innovative new products, services, and companies flop. That's often because managers build better mousetraps withou ... different, or more effectively. People trying to understand how other people use, or could use, the products or services their organization could produce. That makes innovation a leadership issue.Beyo ...

(3 pages) 170 1 3.7 Oct/2005

Subjects: Businesss Research Papers > Management

Branding a technology brand.

The Game of Technology Branding.Hi-tech products can be an outcome of a fantastic innovative idea, superb technological breakthrough but if ... ey don't perceive the same, it will not last long with sustainable revenue model. The technological products can be substituted very quickly as technological advancements are very rapid also these pro ... s quickly and can become obsolete in no time. Today it is much easier for a competitor to copy your products, services and systems. Technology is becoming a commodity business, and the relatively esta ...

(8 pages) 203 1 4.2 Oct/2005

Subjects: Businesss Research Papers > Marketing

How the supply chain differs on a B2C site compared to a B2B site.

istributors, and retail outlets (Wikipedia, 2005)."B2BBusiness-to-business (B2B) is the exchange of products, services, or information between businesses rather than between businesses and consumers ( ... ce, repair, and operating (MRO) equipment catalogs. Grainger supplies businesses worldwide with MRO products via a sophisticated system of electronic ordering, processing, fulfillment and delivery. Gr ...

(4 pages) 1148 1 4.3 Jan/2006

Subjects: Businesss Research Papers > Management