Essays Tagged: "promotion mix"

"Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 1 ADVERTISING

IntroductionThe concept of the promotion mix is defined by Arens as "a blend of communications tools used by a firm to carry out th ... the promotional process to communicate directly with target markets." (Arens, pg. 8) In a sense the promotional mix represents the tools and activities of promotion. These processes and activities are ... perspective an individual might adopt, those elements can range from a simple configuration of the promotional mix through to a fully integrated and culturally driven mission and corporate strategy.I ...

(2 pages) 88 0 3.0 Aug/2004

Subjects: Businesss Research Papers > Marketing

Product Mix

AbstractImagine the loss of time and revenue lost when a promotion campaign fails. The promotion of products needs to be done systematically and subjectively ... on, who? What? Where? How? Why? These questions can help the marketing analyst develop a successful promotion campaign. Most importantly they need to follow a module made up of promotion mix ingredien ... emergency crisis situations in order to prevent the product from a devastating economic failure.1. PromotionDesigning new marketing strategies can become complicated when you have an undefined target ...

(5 pages) 304 0 4.8 Aug/2004

Subjects: Businesss Research Papers > Marketing

Case Study: Madcap Craftbrew & Bottleworks, Inc. Promotional Strategy.

premium beer. The secondary market was considered to be professionals who drink ultra premium beer.Promotional Objectives1) To increase the overall sales of Zebra Beer2) Build awareness to the target ... ll sales of Zebra Beer2) Build awareness to the target market3) Promote loyalty and long term growthPromotional Budget:Zabra Beer Promotional Budget -Packaging: $3.50 - $4.00 Per CaseAdvertising: $2.0 ...

(4 pages) 116 0 0.0 Nov/2005

Subjects: Businesss Research Papers > Marketing

Prepare the detailed notes for a talk on the aims of marketing communications and sales process.

communications as Integrated Marketing Communications or IMC, although in the past they were called promotions. IMC is the concept under which a company carefully integrates and coordinates its many c ... e about the organization and its products.A company's marketing communications mix, also known as a promotion mix, consists of the specific blend of advertising, personal selling, sales promotions, pu ...

(13 pages) 49 0 0.0 Dec/2008

Subjects: Businesss Research Papers > Marketing

Lenovo Laptop-Promotional Strategy

THE PROMOTIONAL TOOLSADVERTISING1. PERVASIVENESS: Advertising permits the seller to repeat a message man ... ugh the artful print sound color.ADVERTISING CAN BE USED TO BUILD UP A LONG TERM IMAGE FOR A PRODUCTPROMOTIONThe promotion mix within the marketing mix includes advertising, sales promotion and person ... on mix within the marketing mix includes advertising, sales promotion and personal selling. Product promotion means making the product popular among the consumers and raising its sales through suitabl ...

(20 pages) 64 0 5.0 May/2009

Subjects: Businesss Research Papers > Marketing

When Cultures Collide - The Challenges of Global Integration

�COMMUNICATION DECISIONS(promotion strategies)İçindekiler22. Introduction �33. International Communication ... the customers several tools are available. Advertising is usually the most visible component of the promotion mix, but personal selling, exhibitions, sales promotions, publicity and direct marketing.O ... nd direct marketing.One important consideration is whether to standardize worldwide or to adapt the promotion mix to the environment of each country.International Communication DecisionsInternational ...

(26 pages) 15 0 0.0 May/2012

Subjects: Businesss Research Papers > Management