Essays Tagged: "promotion strategy"

Promotion Strategy at Gillette

Promotion Strategy at GilletteFounded in 1901, Gillette is a major player in several consumer pro ... he Gillette razor brands. It discusses why Gillette invests heavily in new product development and promotion and outlines the company's product and branding strategies.In January 2004, Gillette la ... are one of the most mature markets in consumer products, and provide an excellent lesson in product promotion. In the past century, male shaving needs have not changed, and nothing has created new co ...

(4 pages) 237 1 4.5 Sep/2004

Subjects: Businesss Research Papers > Marketing

Wireless Internet at McDonalds - pricing, promotion and publicity.

e for organizations. Any service has four main characteristics that companies must address in their promotion and pricing plans: intangibility, inseparability, variability, and perishability. This pla ... plans: intangibility, inseparability, variability, and perishability. This plan uses a pricing and promotion strategy that adjusts the controllable factors of the wireless service to cope with, and e ...

(8 pages) 199 0 4.4 Oct/2004

Subjects: Businesss Research Papers > Marketing

Market plan

the details about the advantages of using their products and services, their pricing, positioning, promotion strategy and the ways and means of achieving them.IntroductionThe decline of formal luncht ... ntified market opportunities and is going to undertake substantial product innovation, advertising, promotion and consumer education programs, which increases product knowledge and the demand for the ...

(26 pages) 512 1 3.2 Aug/2005

Subjects: Businesss Research Papers > Marketing

Strategic Marketing Plan for Glenugie Peak Organics Pure Natural Honey By Bee2 Austrian Honey

PLC analysis, Buying behavior and the Marketing Mix that included 4 P's (Product, Price, Place and Promotion), which help us to determine the justifications of the business.After analysis the adopted ... gy, we have conducted the discussed strategy which includes Pricing strategy, Branding strategy and promotion strategy. Thus, it helps to determine the target and focus the market in order to generate ...

(22 pages) 78 0 5.0 Oct/2008

Subjects: Businesss Research Papers > Marketing

Above and Below The Line Marketing Idea For Citroen

as a car brand which prides itself on the high sophistication of technology in the car models.Sales promotion strategy:•Consumer:oEach new car purchased, the corresponding laptop to that model wi ... day where they can use the car for 24 hours so that they can totally experience the car.oAll these promotions will be advertised in the 'above the line' strategies•Sales force:oFinancial bonuses ...

(2 pages) 1181 0 5.0 Apr/2009

Subjects: Businesss Research Papers > Marketing

Marketing Plan-The Lighthouse Restaurant

rience 17V.Place Strategy and Tactical Plan19A.Pricing Strategy 20B.Product Life Cycle Strategy21VI.Promotion Strategy and Tactical Plan 22A.Promotion Strategy and Rationale 22B.Product Life Cycle Str ... effective together with the atmosphere in the restaurant and this must create the brand image.-The Promotion of the Lighthouse restaurant and its food should depend on effective advertising, communic ...

(25 pages) 80 0 0.0 Oct/2009

Subjects: Businesss Research Papers > Marketing

Quality Kraft Carpets Ltd of Kiddsminster

ns could be the followings:•Advertising•Direct marketing•Personal selling•Sales promotion (Local carpet or related exhibitions)•Public relationsHere the company can use "pull" ...

(4 pages) 1467 0 0.0 Oct/2009

Subjects: Businesss Research Papers > Marketing