Essays Tagged: "promotional activities"

A research plan for a strategic pitch on an ISP account (by an advertising agency).

s due to the services they provided are wrong, or if there the positioning is inappropriate, or the promotional activities should be done in some other ways. PCCW is considering new plans to generate ... ng of the client, their services and their competitors.2) Agency resources - reels, print ads & promotional materialsTo understand the target customers of Netvigator and its positioning, previous ...

(7 pages) 136 0 3.7 Aug/2003

Subjects: Businesss Research Papers > Marketing

Supermarket industry.

ces, to pure quality and serviceconsiderations. These strategic directions are strongly supported bypromotional programmes which emphasise the characteristics of thestores rather than the products whi ... erms oftheir advertising expenditure amongst all firms, which demonstratesthe overall importance of promotional activities to these firms.These activities allow retailers to develop their own 'brands' ...

(13 pages) 469 0 2.3 Nov/2003

Subjects: Businesss Research Papers > Case Studies

Toyota Lexus Case Study- In relation to Toyota Lexus and their rival car brands in the New Zealand's luxury auto market

roblem reconition could impact on a buyer's choice between car brands. How is this reflected in the promotional activities of the brands?2. How wpould you measure problem recognition if you were a mar ... ipulate a particular brand choice between these luxury cars.Problem recognition is reflected in the promotional activities of the varying brands by focusing on differentiating characteristics between ...

(8 pages) 157 0 4.3 Sep/2004

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Looney school of Tennis in Canada

ort.In the achievement of its objective Looney school is facing one major problem; high expenses on promotional activities with no guarantee of a future sale, and the need of developing more efficient ... they have to take the different needs of each culture into consideration with their advertising and promotional needs. For instance, tennis has often been associated as a Caucasian sport and minority ...

(18 pages) 54 0 5.0 Feb/2005

Subjects: Businesss Research Papers > Case Studies

GENERAL MOTORS ANALYSIS

r from saturation. Market penetration pricing would be set for this luxury good made affordable and promotional activities would make an impact launch in China's major cities especially Beijing, Shang ... uct which provides entertainments with the inbuilt game console and dvd/vcd player onboard (part of promotional launch package lasting a month). This will provide the passenger (mostly their kids or r ...

(10 pages) 557 0 4.2 Feb/2005

Subjects: Businesss Research Papers

Value Chain Differences Between B2C and B2B Organizations E-Bus 400

ing business with you, to create cost-savings and operational efficiencies, improving marketing and promotional activities, as well as many additional benefits. With the progression of eCommerce, whic ...

(5 pages) 667 0 3.2 May/2005

Subjects: Businesss Research Papers

Advertising

otion Objectives and Strategy Objectives Promotion objectives are to maintain the existing level of promotional activity and create a budget for Ruehs to use in the next year to capitalize on promotio ... utside the store.Strategy Our plan on implementing this is to research the surrounding area on what promotional tools are available in the area. Then, once we find the most suitable vehicles to servic ...

(6 pages) 88 1 5.0 Nov/2001

Subjects: Businesss Research Papers

Cadbury Beverages Marketing Analysis

ich competitors are involved in which all the competitors are involved in extensive advertising and promotional activities. Consumers are bombarded with TV commercials, newspapers, ads, direct mail, a ... ce of Crush will be below the market price so it will still be a value price."žhPromotion -The promotional strategy will be based on the positioning message ¡§great-tasti ...

(7 pages) 64 0 4.0 Dec/2001

Subjects: Businesss Research Papers

Cutco Case Analysis

90 to Canada.· Cutco International operating margin was 2.5% in 1991.· Vector employs promotional activities, events and competition to increase corporate revenues and motivate sales rep ... ecommend using one of these Websites to hire the additional year round sales force, focusing on the promotional activities, events and competitions already in place to alleviate the fact that salaries ...

(5 pages) 17 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Cutco Case Analysis

90 to Canada.· Cutco International operating margin was 2.5% in 1991.· Vector employs promotional activities, events and competition to increase corporate revenues and motivate sales rep ... ecommend using one of these Websites to hire the additional year round sales force, focusing on the promotional activities, events and competitions already in place to alleviate the fact that salaries ...

(5 pages) 14 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Applying Time Series Methodologies

n mind when deciding the advertising budget. Blues Inc. ma need to increase storefront displays and promotional activities. The team decided to set a budget of $126 million dollars. The retail coverag ...

(2 pages) 680 0 4.3 Feb/2008

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

Guarrilla marketing

s first discovered in 1982 by Jay Conrad Levinston . In his book he referred guerrilla marketing to promotional activities which can be achieved for minimal budget, or even do not require money involv ... and AuditFirst article in the review - "Skewed Advertising", describes an example of unconventional promotional campaign done by Postovny Sporitelna in Czech Republic/ Prague with main goal to get a s ...

(7 pages) 51 0 0.0 Mar/2008

Subjects: Businesss Research Papers > Marketing

Marketing Mix

d agencies that are interested in products and services that a business has for sale is the public. Promotional activities help companies become successful. The last element is the place. When compani ...

(3 pages) 196 1 4.3 May/2008

Subjects: Businesss Research Papers > Management

Case study The Walt Disney Company: The Entertainment King

he consumers; The "retail-as-entertainment" concept is coherent with this strategy. The calendar of promotional activities of the next six months, introduced in 1987, responded to this strategy too th ...

(5 pages) 25005 0 5.0 Nov/2008

Subjects: Businesss Research Papers > Case Studies

Advertising: What makes us buy, what makes us spend?

ot paid for by the sponsor, it is sometimes used in retailing as a term which describes the overall promotional activities and includes advertising and display work. Advertising can be distinguished f ...

(8 pages) 43 0 3.0 Nov/2008

Subjects: Businesss Research Papers > Marketing

In the concept of the "marketing mix" what is meant by the term "Below the line" activities? Discuss the range of objectives likely to be set in using such activities.

INTRODUCTIONThe term 'below the line' is used in marketing promotion and refers to all promotional activities that do not include mass media communications or advertising such as televisi ... mmunications or advertising such as television, radio, newspapers etc. 'Below the line' means using promotional activities such as special discounts, money back coupons, competitions, trade discounts, ... e obvious extras on offer therefore increasing their share of the market.OTHER BELOW THE LINE SALES PROMOTIONAL ACTIVITIESCouponsCoupons are normally used to offer a discount be it current or future t ...

(6 pages) 36 0 5.0 Feb/2009

Subjects: Businesss Research Papers > Marketing

Lux Soap Marketing Project

o distribute LUX in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the beauty soap industry.The beauty soap industry has a few major produ ... and Keya have started to have a strong consumer base, but LUX.’s product features distribution and promotional activities have created high brand loyalty for which it is still the market leader.Un ...

(10 pages) 37 0 3.0 May/2009

Subjects: Businesss Research Papers > Marketing

Lenovo Laptop-Promotional Strategy

THE PROMOTIONAL TOOLSADVERTISING1. PERVASIVENESS: Advertising permits the seller to repeat a message man ... gh suitable measures the basic purpose is to widen the scope of marketing.sales promotion means the promotional activities other than personal salesmanship, advertising and publicity which stimulate c ... d acquisition in China.Lenovo launch in IndiaReconnecting with Television AdvertisingLenovo creates promotional flexibility with Google TV Ads.How does a computer manufacturer create brand awareness i ...

(20 pages) 64 0 5.0 May/2009

Subjects: Businesss Research Papers > Marketing

Affecting Change

keting manager Adam Searle and his team of six who coordinate product lines, marketing budgets, and promotional activities (University of Phoenix, 2010).The new online division is a critical component ...

(6 pages) 78 0 0.0 Sep/2010

Subjects: Businesss Research Papers > Management