Essays Tagged: "Psychographic"
Concept of Market Segmentation, Targeting and Positioning. Market Segmentation apply on Hotel and Personal Computer.
to buy), marketing factor sensitivity (quality, price, service, advertising, sales promotion, etc.)Psychographic SegmentationDividing a market into different groups based on lifestyle, attitudes, int ... its own resources and distinctive competencies. They are generally use the Behavioral, Demographic, Psychographic and Geographic as its segmentation approach.Behavioral SegmentationBase on the purpose ...
Subjects: Businesss Research Papers > Marketing
Market Segmentation
sizeo family life cycleo incomeo occupationo educationo socioeconomic statuso religiono nationalityPsychographic Variableso personalityo life-styleo valueso attitudesBehavioral Variableso benefit sou ... to buy), marketing factor sensitivity (quality, price, service, advertising, sales promotion, etc.)Psychographic Segmentation Dividing a market into different groups based on lifestyle, attitudes, in ...
Subjects: Businesss Research Papers > Marketing
Tastykake
n Northampton and Lehigh County in Pennsylvania. This area follows the geographic, demographic, and psychographic trends of the United States. This area has a total population of 579,156 people. This ... asty Baking Company should increase the variety of products offered.B. Geographic, demographic, and psychographic description of the customersTastykake products have been in American homes for the pas ...
Subjects: Businesss Research Papers > Case Studies
Introduction to Marketing Study Notes for Test
egy.5 basis for segmenting consumer markets:1. Demographic Segmentation2. Geographic Segmentation3. Psychographic Segmentation4. Benefit Segmentation5. Usage RateGEOGRAPHIC SEGMENTATION - dividing mar ... DEMOGRAPHIC SEGMENTATION - dividing market on characteristics such as age, gender, income. (easiest)PSYCHOGRAPHIC SEGMENTATION - to identify market segments it uses behavioural profiles developed from ...
Subjects: Businesss Research Papers > Marketing
Athletic Footwear Industry - Focus: NIKE
e:Demographic variables such as: age, sex, race, income, occupation, education and household status.Psychographic variables such as: lifestyle, activities, personality and social class.Behavioural var ... nt wanted out of the product. As Nike is a global company it has really focused on the demographic, psychographic and behavioural segmentation.At the top of Nike's customer list are professional athle ...
Subjects: Businesss Research Papers > Marketing
Market segmentation
g mixes. There are several major bases for segmenting the market; they are geographic, demographic, psychographic and behavioral variables.Geographic segmentationGeographic segmentation calls for divi ... aphicMost companies will segment a market by combining two or more demographic variables, e.g. soap.Psychographic segmentationPsychographic segmentation is the process of segmenting a market into diff ...
Subjects: Businesss Research Papers > Marketing
A marketing mix analysis For clothing Syrian company
ve a sense of direction or purpose. Possible types of profiler segmentation can be geo-demographic, psychographic, demographic or geographic. These will help in segmenting the market so the business c ...
Subjects: Businesss Research Papers > Marketing
Marketing Case Study - Blue Dolphin Restaurant.
iours.There are four main and distinct categories for market segmentation; demographic, geographic, psychographic and behavioural (Market Segmentation and Targeting, 2001). It is in the best interest ... different groups based on their social class, lifestyle and personal characteristics it is known as psychographic segmentation (Bradman et al, 1989). Psychographic Segmentation is used to distinguish ...
Subjects: Businesss Research Papers > Case Studies
Mike Ball Dive Expeditions - The Marketing Concept
needs with a professional luxury holiday.Through analysis of the various segmenting dimensions and psychographic details we have found the consumer to be a professional person, of varying nationality ... .................................23. Segmenting dimensions of the dive market...................33. Psychographic and Geographicsegmenting dimensions............................................44. Mar ...
Subjects: Businesss Research Papers > Marketing
What are the different criteria/basis a marketer can use in order to segment consumer markets? Use examples to support your answer.
will segment the market.Segmentation can be demographic, socioeconomic, geographic, geodemographic, psychographic or behavioural. Demographic segmentation is dependant on a number of variable, these b ... ables and demographics are related to the type of house they occupy and the area in which they live.Psychographic segmentation is used to analyse the markets using psychographic characteristics includ ...
Subjects: Businesss Research Papers > Marketing
Critically evaluate the use of lifestyle analysis in consumer marketing
estyle, such as geographic segmentation; demographic segmentation by age, income, occupation, etc.; psychographic segmentation on the basis of consumer lifestyle; and behavioural segmentation accordin ... actors such as age, income, occupation, education, religion, family size, life cycle, and ethnicity.Psychographic segmentation: divide buyers into groups according to differences in their lifestyles.B ...
Subjects: Businesss Research Papers > Marketing
This report is required to choose a business operating in the tourism sector and describe how the business segments its market and how this segmentation is reflected in its marketing strategy.
5533;24.2.2.1 Segmentation by Age �24.2.2.2 Segmentation by Family Life Cycle �24.2.3 Psychographic Segmentation �34.2.3.1 Segmentation by Attitudes and Opinions �34.2.3.2 ... d products or services, implementing different marketing approaches to generate their revenue.4.2.3 Psychographic SegmentationPsychographic offers a rich perspective for categorising consumers into se ...
Subjects: Businesss Research Papers > Case Studies
Psychographic Profile Of Atlanta
PSYCHOGRAPHIC PROFILE OF ATLANTA GEORGIA Atlanta, Georgia the South's capital. Atlanta is the way of ...
Subjects: Literature Research Papers
Individual Determinants of Consumer Behaviour
Individual Determinants of Consumer BehaviourQ1. Differentiate clearly demographics and psychographics.The main difference in demographics and psychographics is the focus on purchasing. De ... psychographics is the focus on purchasing. Demographics is focused on who buys the products whereas psychographics is focused on why they buy the products. To predict the market or the consumer's beha ... s. To predict the market or the consumer's behaviour, it is best to use both rather than 1 of them. Psychographics go deeper into where the demographics is unable to do. DemographicsPsychographics ...
Subjects: Businesss Research Papers > Marketing
Marketing Plan Phase II
alyzed to assure product implementation success. Standard marketing research involves demographics, psychographic, and behavioral research, but the Focus Group will be going with a high-tech product t ...
Subjects: Businesss Research Papers > Markets & Exchanges
Segmentation criteria for 2 products bottled water and breakfast cereal.
and Ethnic background (e.g. food). Life cycle stage (e.g. types of holidays, Saga /Club18-30).•Psychographic and Behavioural - This is based on what people think and how this affects how they wan ... more money on organic or products with no artificial additives which bottled water fits into nicely.Psychographic Behavioural.Using demographics the market could be further segmented by behaviour and ...
Subjects: Businesss Research Papers > Marketing
Marketing Plan - Toy Star Pub
11.3.DEMOGRAPHIC2011.3.1.Sex2011.3.2.Age2011.3.3.Income2011.3.4.Occupation2011.3.5.Life Stage2011.4.PSYCHOGRAPHIC/BEHAVIOURISTIC2011.5.WHO BUYS THE PRODUCTS?2111.6.OCCASIONS2111.7.BRAND LOYALTY2112.MA ... 20%11.3.5.Life Stage(Young generation) Age between 18 to 40 and from student to working adults11.4.Psychographic/BehaviouristicAnyone who:•needs a place to relief pressures•enjoy listening ...
Subjects: Businesss Research Papers > Marketing
Marketing Communications Assignement
s will be done by firstly, researching the demographics of the area, secondly, by investigating the psychographics of the target audience and finally by looking at competition in the area and the comm ... asgow University in September 2009. (www.gla.ac.uk:).Graph 6:Source: www.gla.ac.uk (See Appendice 1)PsychographicsThe next area that needs to be researched is the psychographics of students. Although ...
Subjects: Businesss Research Papers > Marketing
Marketing and International Consumers Strategies
;………………………………..4Psychographic segmentation………………………&h ... Boost. Furthermore, each generation is profoundly influenced by the times in which it grows up.2.3. Psychographic segmentationIn Psychographic segmentation, buyers are divided into different groups on ...
Subjects: Businesss Research Papers > Marketing
Consumers lifestyle
r of consumers. Companies need to know customers, to feel their behavior, anticipate their actions. Psychographic measurements are much more extensive compared with the measurements of demographic, be ... e much more extensive compared with the measurements of demographic, behavioral and socio-economic. Psychographic is the most effective and most important sign of segmenting consumers, because it take ...
Subjects: Businesss Research Papers > Marketing