Essays Tagged: "public relations campaign"

The Pantheon

ppa's Pantheon of 27 AD destroyed twice by fire,first in 80 AD and for a second time in 110 AD. Thispublic relations campaign dedicated to the twelve Olympian gods is one of the best preserved buildin ...

(4 pages) 85 1 4.7 Apr/2004

Subjects: Art Essays > Design Arts

Johnson & Johnson PR Campaign

Executive SummaryThe purpose of this paper is to provide a Public Relations Campaign to Johnson & Johnson for moving an existing production facility overse ... board of directors for approval as the budget for the campaign is $277,000.00.PR CampaignThere are public relations and political risks associated with deciding to outsource beyond our borders. In a ... omestic economy in which good, high paying and stable jobs are hard to come by, there is increasing public and political resistance to allowing foreign workers into the U.S. This resistance is reflect ...

(17 pages) 457 0 4.5 Oct/2004

Subjects: Businesss Research Papers > Management

Proper Business letter of interest

ce in your bookseller's show. As a new publisher it would be a great opportunity to showcase my new publications. My public relations campaign is slated to begin in May 2000 with ads in Publisher's We ... o attend. I look forward to this opportunity to promote my new publishing business.ReferencesPublication Manual of the American Psychological Association. (4th edition). (1994). Washington, D ...

(1 pages) 62 0 5.0 Mar/2005

Subjects: Businesss Research Papers

Public Relation Champaign Overview

regional value to distribute this product to other countries in Southeast and lower Southwest Asia.Public Relations Campaign OverviewDoing business in another country is always a difficult propositio ... ra Block machine to this overseas market. The marketing department will, 1) identify XXX-XXX, Inc's public relations or PR issues based on introducing a new product in Sri Lanka, 2) identify the targe ...

(10 pages) 297 0 5.0 Mar/2005

Subjects: Businesss Research Papers > Management

Public Relation Strategy Stage 2,3

regional value to distribute this product to other countries in Southeast and lower Southwest Asia.Public Relations StrategyTo be effective, the public relations professional must understand the busi ... ram in place in order to measure the effectiveness of the program or campaign.The objectives of any public relations campaign are to support the business goals of the organization the campaign is asso ...

(8 pages) 197 0 5.0 Mar/2005

Subjects: Businesss Research Papers > Management

Title: Discussion about Crisis Communication and the Importance of a Public Relations Plan.

Discuss the importance of a PR plan:In practicing effective public relations, it is very important for the public relations representatives to be on the same pa ... he public relations representatives to be on the same page as their clients. In addition, effective public relations requires a plan, which will act as a guide for carrying out and maintaining a publi ... ch will act as a guide for carrying out and maintaining a public relations campaign.When creating a public relations plan, the client is involved throughout the process--this helps the public relation ...

(5 pages) 245 0 4.3 May/2005

Subjects: Social Science Essays > Communication Studies > The Media

Public Relations Campaign Strategy for fictional computer company trying to take over lead market share.

The public relations campaign's overall objective is to promote the transition of a portion of Bell Comp ... mployee market must recognize the benefits that the transition will have on their local economy.The public relations campaign design will center on increasing current and potential customer awareness ... te techniques to address the segmented concerns of Bell Computer's internal, external, and marginal publics. Informational, marketing and promotional materials, as well as organized events, developed ...

(2 pages) 74 0 2.0 Jul/2005

Subjects: Businesss Research Papers > Management

Executive Summary for Public Relations Campaign

many aspects that need to be planned accordingly. This executive summary will show the aspects of a public relations campaign for Ridoran's. Such as how it will affect ethical, technological and globa ... mplementing this PR campaign Ridoran's Manufacturing is ensured a successful outcome.EthicalSince a public relations practitioner work is capable of influencing others, ethics plays a critical role be ...

(4 pages) 724 0 2.3 Jul/2005

Subjects: Businesss Research Papers > Marketing

Public Relations Campaign.

Public Relations Campaign - Riordan Manufacturing Embraces DiversityTable of ContentsPublic Relation ... of ContentsPublic Relations Campaign 1Executive Summary 3Introduction 4Current Situation Research 4Public Relations Issues 4Target Audience 6Ethical Implications 8Market Research 8Campaign Strategy 1 ... udience 6Ethical Implications 8Market Research 8Campaign Strategy 10Campaign Objectives 10Riordan's Publics 10Marketing Function 11Campaign Tactical Plan 12Media Toolkit 12Public Relations Tools 14Ope ...

(22 pages) 1910 1 2.6 Oct/2005

Subjects: Businesss Research Papers > Marketing

Public Relation Campaign Strategies.

Introduction.In an effort to build media relations and generate publicity for Kraft Foods, H.A.R.K. (Hallett, Atkins, Rouse, Krumm) Public Relations is proposing th ... ing a variety of tools.Objectives of PR Campaign.When developing the objectives for the Kraft Foods public relations campaign, our company first considered the overall goals of the organization. The p ... conducted both before implementation and one year after implementation.Identify the Organization's Publics.The external publics for the Kraft Food Corporation would include community relations, consu ...

(8 pages) 352 0 4.0 Nov/2005

Subjects: Businesss Research Papers > Management

Public Relations Campaign Strategy.

In developing a public relations campaign strategy, those responsible for the campaign's success must answer a numbe ... jective has been clearly defined further decisions can be made in regard to defining the campaign's public, developing crisis and tactical plans, evaluating the business implications of the PR campaig ... motorcycle accident, especially those cases where the rider was not wearing a helmet.Organization's PublicHarley Davidson will attempt to accomplish their objectives by targeting various publics. The ...

(9 pages) 430 0 5.0 Jan/2006

Subjects: Businesss Research Papers > Marketing

PR Campaign Strategies Paper: Riordan

The role of a successful Public Relations professional is to communicate the goals of the organization to its publics effecti ... as a leader in embracing diversity in the workplace through building media relations and generating publicity for the organization. The staff has worked together to compile objectives for the public r ... ked together to compile objectives for the public relations campaign, identified the organization's publics, written a media release, developed a tactical plan and evaluated the business implication o ...

(8 pages) 991 0 4.0 May/2006

Subjects: Businesss Research Papers > Case Studies

A complete PR Campaign for a school

District PR CampaignThe purpose of this paper is to identify Kelly Unified School District's (KUSD) public relations (PR) issues and to build a campaign that will demonstrate an interactive school sys ... rget audience, ethical implications of the issues, a market research plan and discussion of how the public relations campaign will be integrated with marketing functions of the organization. In additi ...

(21 pages) 581 0 2.8 Aug/2006

Subjects: Businesss Research Papers > Marketing

Identify a real-life public relations campaign that attempted to put a positive spin on an otherwise negative situation.

The “Quit Now” is a public relations campaign which uses the stories of people who either quit smoking or had a bad expe ... an help one can prevent this.The first thing that I noticed while viewing this campaign was how the Public Relations Program was put into effect. The first step of this program is information gatherin ... hen chose how they were to be planning on using this information , which is the second phase of the Public Relations Program. After they go over the submissions they plan to use these stories to commu ...

(4 pages) 27 0 0.0 Mar/2007

Subjects: Art Essays

PR Campaign Final Report

Executive SummaryThe introduction of Starbucks new Shamrock Shimmy Latte needed a successful public relations campaign to communicate with the internal and external publics of Starbucks. Starbu ... the PR campaign team to use in the development of the PR plan:•PR issues•Objectives•Publics (internal and external)•Strategy (big picture)•Tactics/PR tools used•Business ...

(11 pages) 549 0 5.0 Apr/2007

Subjects: Businesss Research Papers > Marketing

Hudson River

well worth the value of having a clean river for the future.GE is spending 15 million dollars on a public relations campaign against the cleanup. During this campaign GE uses a deontology approach to ... giving bumper stickers and lawn signs away for free that read "anti dredge". If they get the public as well as surrounding communities to believe that not dredging the Hudson River is ethical, ...

(4 pages) 431 0 0.0 Oct/2001

Subjects: Literature Research Papers

Business-Marketing

The Group decided to tackle a public relations campaign for Alliance Car Compnay. In this campaign the group will work to educate ... that will provide them with safe and reliable transportation. With these facts in mind, the Public Relations plan will encompass each of these areas. The market research, which included survey ... Magazines · Newspapers The last and probably the most important step in a public relations plan is the evaluation stage. The evaluation stage will determine whether or not th ...

(7 pages) 27 0 0.0 Sep/2001

Subjects: Businesss Research Papers

Final Public Relations Paper

�PAGE � �PAGE �1� Public Relations Campaign Public Relations Campaign: Patton-Fuller Community HospitalJennifer Allen, ... Allen, Helene Katz, Pat Matusiak, Michael Montecalvo and Rhona StevensUniversity of PhoenixMKT 438 Public RelationsJim PeacockJuly 23, 2007Table of ContentsIntroductionExecutive SummaryPublic Relatio ... ionExecutive SummaryPublic Relations IssuePublics IdentifiedMarketing FunctionsRelationship Between Public Relations and MarketingMedia ReleaseMedia Distribution ListTactical PlanBusiness Implications ...

(17 pages) 572 0 5.0 Jul/2007

Subjects: Businesss Research Papers > Case Studies

PR Campaign: Strategy Paper

Patton-Fuller Community Hospital continues to preserve anobligation to the health-care needs of the public, while also offering specialized medical services for all members of the community. Several c ... or all members of the community. Several critical steps must be taken to ensure the strategy of the public relations campaign is successful. This paper will highlight each of the following critical st ...

(8 pages) 254 0 5.0 Sep/2007

Subjects: Businesss Research Papers

PR Campaign: Overview Paper

"The need for good public relations in an increasingly competitive business environment should spur demand for public r ... der in healthcare in their local community. Patton-Fuller is committed to establishing a successful public relations campaign in order to fulfill the demand in the healthcare industry. In this paper, ... lthcare industry. In this paper, Team A will outline and discuss Patton-Fuller Community Hospital's public relations campaign. This will include the public relation issues, defined target audience, in ...

(9 pages) 320 0 5.0 Sep/2007

Subjects: Businesss Research Papers