Essays Tagged: "Public Relations Society of America"

Defining Public Relations

Defining Public Relations Defining Public Relations is very subjective. Type 'define public relations' ... and protection of a company's image," or as complex as the 88-word sentence that the Foundation for Public Relations Research and Education came up with. It is difficult to define public relations, be ... rasting three good definitions, any company can come up with a version that best reflects their own public relations department goals. Public relations is the face and voice of a company that p ...

(3 pages) 303 0 2.3 Feb/2005

Subjects: Businesss Research Papers > Marketing

PR and It's Impact on Society

PR and It's Impact on SocietyWikipedia, an internet encyclopedia source, defines Public Relations as "the practice of conveying messages to the public through the media on behalf of ... messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions (Wikipedia.com, 2004)." It can be argued that this de ... )." It can be argued that this definition offers a narrow, one-sided view of the profession, as the Public Relations profession deals with more than just using the media to influence how people think ...

(4 pages) 191 0 5.0 Feb/2005

Subjects: Businesss Research Papers > Marketing

Defining Public Relations -- Definitions from 3 sources.

The question, "What is public relations?" is extremely difficult to define, and has concerned many public relations practit ... practitioners and scholars alike. Ask anybody, and more than likely the answers will be different. Public Relations (PR) deals with a broad range of attitudes and methods, therefore, it is not easily ... ons play critical roles both in societal processes and in the minds of those who study and practice public relations, this paper examines several popular definitions of public relations as well as a p ...

(4 pages) 749 0 4.9 Oct/2005

Subjects: Businesss Research Papers > Marketing

Defining Public Relations

Defining Public Relations (PR) is very difficult and has been a source of confusion between scholars and publ ... attitudes; therefore, not easily defined. Different individuals have different perceptions of what public relations are so the term public relations can be misunderstood or intentionally misinterpret ... well as a personal definition. These definitions will than be compared and contrasted towards what public relations do and how it is a necessary component for a variety of organizations in the 21st c ...

(3 pages) 503 0 3.0 Sep/2006

Subjects: Businesss Research Papers > Marketing

Defining Public Relations

The practice of what today is called public relations is less than 100 years old. Yet during its brief history, public relations has been ... defined in many different ways. The earliest definitions emphasized the roles of press agentry and publicity since these were major elements from which modern public relations grew. (Public Relations ... ica [PRSA], n.d.) Many definitions were quite lengthy, so much so that they tended to describe what public relations does than what it is. In 1988, in an attempt to solve this dilemma the governing bo ...

(3 pages) 325 0 3.0 Oct/2006

Subjects: Businesss Research Papers > Marketing

Defining Public Relations

What is public relations? Simply doing a search on the internet of what the term "public relations" means wi ... defintions, each with its own variances. In order to fully understand what the role and purpose of public relations is, it is important to define public relations. In this paper, I will give my own p ... ree other sources, and, furthermore, I will include a comparison of the definitions and explain why public relations has a variety of meanings.What is Public Relations?Some might think that public rel ...

(3 pages) 262 0 4.3 Feb/2007

Subjects: Businesss Research Papers > Marketing

Defining Public Relations

When it comes to public relations there is no one definition, as people and groups vary in their understandings of th ... inition, as people and groups vary in their understandings of the subject. A personal definition of public relations would be the duty of communicating with external offices for purposes that mainly r ... nition is based on a certain degree of experience, and the understanding is that for the most part, public relations are an important part of an overall job responsibility.If public relations were to ...

(4 pages) 107 0 5.0 Apr/2007

Subjects: Businesss Research Papers > Marketing

Defining Public Relations

Organizations today must understand the importance of public relations in order to for an organization to be in touch with society, and vice versa, to mai ... touch with society, and vice versa, to maintain a desired company image. Because the definition of public relations may be different from each source, trying to narrow down the wide variety of defini ... each source, trying to narrow down the wide variety of definitions to one that encompasses all that public relation has proven been a challenge over the decades. In this paper, I will give my own pers ...

(3 pages) 105 0 3.0 Sep/2007

Subjects: Businesss Research Papers

Defining Public Relations Paper

From my research I have found that there is not one standard definition for public relations. Several people and companies interpret public relations in different ways. When se ... ic relations I have found several different definitions. For example, Investorwords.com has defined public relations as the “efforts to establish and maintain a company’s image with the publ ... ain a company’s image with the public”. The British Institute of public relations defines public relations as the “deliberate, planned, and sustained effort to establish and maintain mu ...

(2 pages) 146 1 3.5 Sep/2007

Subjects: Businesss Research Papers > Marketing

Defining Public Relations

Defining Public Relations � PAGE \* MERGEFORMAT �5� Running head: DEFINING PUBLIC RELATI ... head: DEFINING PUBLIC RELATIONSDefining Public RelationsTiffany Nicole JacksonUniversity of PhoenixPublic RelationsMKT/438John Kautenberger02 August 2007��Defining Public RelationsWhat ... 5533;Defining Public RelationsWhat is public relations? Could it be a relationship occurring in the public? Or perhaps could it mean having relations (wink, wink) in public? In the business world, I t ...

(3 pages) 209 0 5.0 Oct/2007

Subjects: Businesss Research Papers > Marketing

Public Relations

Developing a series of public relations strategies for a specific company will usually require a visit to the company's ove ... h good values, many people remain who have not heard of the company or its products. Therefore, the public relations objectives must remain consistent with the overall objective, which is to increase ... o increase brand awareness to maximize current customers and identify new ones.As its name implies, public relations plays an integral role in building relationships. That is especially important for ...

(5 pages) 33 0 3.0 Dec/2007

Subjects: Businesss Research Papers

Defining Public Relations

Public relations are an expression, which is 201 years old this year, having originally been used by ... ed by Thomas Jefferson, the US president in 1807. Right through the path of time the description of Public Relations (PR) has modified itself for numerous uses. As such, there is no one set descriptio ... ated one of the earliest definitions of PR. According to Edward Bernay: "The three main elements of public relations are practically as old as society: informing people, persuading people, or integrat ...

(4 pages) 49 1 4.3 Feb/2008

Subjects: Businesss Research Papers > Marketing

Defining Public Relations

The question that many scholars and public relations (PR) professionals ask concerns the definition of public relations. In this writers ... e definition of public relations. In this writers opinion, PR refers to the perception or image the public has of a company. The fundamental goal of a company is to have favorable opinion from current ... current and potential customers. The company needs sales in order to be profitable and any negative publicity can affect the company's fiscal well-being and profits. PR has various definitions and the ...

(4 pages) 41 1 5.0 May/2008

Subjects: Businesss Research Papers > Management

Public relations defined

When thinking about Public Relations (PR) the first thing that comes to mind is publicity and communications. This repor ... pt to define Public Relations based on a personal definition as well as from other outside sources. Public Relations is more complex than it appears. There area many different types of jobs associated ... onal definition, in an attempt to explain why the PR field is so difficult to define.Definitions of Public RelationsThe definition provided for public relations by the Public Relations Society of Amer ...

(3 pages) 26 0 0.0 Jun/2008

Subjects: Businesss Research Papers > Marketing

Defining Public Relations

Defining Public RelationsDefining Public Relations is very subjective. Type 'define public relations' into Go ... s complex as defending the Presidents decision to keep US forces in Iraq. It is difficult to define public relations, because it encompasses a broad range of philosophies and techniques. By comparing ... rasting three good definitions, any company can come up with a version that best reflects their own public relations department goals.Public relations is the face and voice of a company that provides ...

(4 pages) 32 0 3.0 Oct/2008

Subjects: Businesss Research Papers > Management

Defining Public Relations

The question that many scholars and public relations (PR) professionals ask concerns the definition of public relations. In this writers ... ncerns the definition of public relations. In this writers opinion, PR refers to the perception the public has of a company. The fundamental goal of a company is to have favorable opinion from current ... rom current and potential customers. The company needs sales in order to be profitable and negative publicity will affect the company's profits. PR has various definitions and the debates of the defin ...

(3 pages) 18 0 0.0 Nov/2008

Subjects: Businesss Research Papers > Management

Public Relations Paper - MKT438

In today's high performance business environment public relations (PR) is more important than ever before. Public relations are a two-way communicati ... relating to a practice that all business organizations agree is vital to success.The Institute for Public relations defines public relations as, "…the planned and sustained effort to establish ... effort to establish and maintain goodwill and mutual understanding between an organization and its publics" (Building Brands, 2008). Another accepted definition of public relations comes from the gov ...

(3 pages) 43 0 3.0 Mar/2009

Subjects: Businesss Research Papers > Marketing

Defining Public Relations

Public Relations (PR) is vital to building a business. A simple definition of PR would be planned an ... ame concept applies; building a reputation for growth. This paper will illustrate the definition of public relation from four sources including the writer’s understanding. These definitions will ... fferences and similarities and it will further be demonstrated why there are so many definitions of Public Relations.Public relations (PR) is the bridge between a company and the public. PR practition ...

(3 pages) 19 0 0.0 Apr/2009

Subjects: Businesss Research Papers > Marketing

Defining Public Relations

When people think of public relations or PR most often a person will think of a business that is in hot water; then they ... The thing that many people do not realize is that there is more to PR than this type of situation. Public relations has an impact on a business and should be specifically defined so that the business ... ss must be expressed.From a layman’s perception I would define PR as the do-good clean-up guy. Public relations simply put could be the person or department that is responsible for handling the n ...

(3 pages) 369 0 0.0 Aug/2009

Subjects: Businesss Research Papers

Professional Values and Ethics

hereas ethics and values foster a connection with the population of customers to which they serve. (Public Relations Society of America)Value and Ethics DefinedValues and ethics both provide rules of ... ine above the requirements of the law. The Code of Ethical Conduct serves the purpose to notify the public that the profession will protect the public interest. The public must think that the professi ...

(4 pages) 186 0 5.0 Aug/2009

Subjects: Social Science Essays > Sociology