Essays Tagged: "Reassuringly Expensive"
Compare a product(beer) in two different brand
rced from The Face (February 2003) (See Appendix A).The competing brand for comparison will be the "Reassuringly Expensive" campaign from Stella Artois done by BBDO, which was an award-winning ad on s ... on the basis of particular characteristics that differentiate it from its competitors. The slogan "Reassuringly Expensive" has been used since the 80's. The key benefit stressed here is the quality, ...
Subjects: Businesss Research Papers > Marketing