Essays Tagged: "Rice Krispies"
Kellog's business case
cereal line is flag shipped by their venerable Corn Flakes, but also includes such famous brands as Rice Krispies, Frosted Flakes, and Special K among others. Additional food lines include Keebler, Po ... e breakfast cereals market. In line with wider health trends, the focus has shifted towards higher-priced, health-orientated breakfast cereals.New biscuit-shaped cereals and cereal-in-a-cup products b ...
Subjects: Businesss Research Papers
Strategic Marketing
......124. Implementation of the Marketing Strategy..........144.1 The product...........144.2 The price...............144.3 Promotion..............154.4 Place.....................154.5 Ethical Issues ... s include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, Nutri-Grain®, Rice Krispies®, Murray®, Austin®, Morningstar Farms®, Carr's®, Plantation®, ...
Subjects: Businesss Research Papers > Case Studies
2008 Mentor Moot Court Appellate Brief
hood of confusion among consumers that Defendants' t-shirt was created by or is affiliated with the Rice Krispies® brand. Kellogg's Rice Krispies® will suffer irreparable damage to its brand a ... f their campaign, the respondents designed a t-shirt depicting an updated version of the well known Rice Krispies® characters, Snap®, Crackle® and Pop®. Each character wears a solid co ...
Subjects: Law & Government Essays > Law
Case Study On Kelloggs
foods such as cookies, crackers and frozen waffles. Its brands include Corn Flakes, Nutri-Grain and Rice Krispies. Kellogg's strategy is to focus on products and brands that are either the market lead ... stigates a change in its marketing it considers the 4P's or the marketing mix, the 4P's are:ProductPricePlacePromotionSpecial K was already a well-established brand; its full potential had never been ...
Subjects: Businesss Research Papers > Case Studies
Kellogg's case study
ountries and sold in over 180 countries. Kellogg's well known cereal brands include Coco Pops®, Rice Krispies®, Crunchy Nut® and Special K®. With a 37% market share of the value of the ... s manufacturing the right products to meet consumer needs, that the products are sold at the right price and in the right locations (place) and that the promotion of its products is suited to the targ ...
Subjects: Businesss Research Papers > Marketing
shake to go
rosted Flacks, Corn Flacks, Corn Flake Chumps, Krave, Krave*, Mini-Wheats, Nutri-grain, Poop-tarts, Rice Krispies, Special K, Two Scroops and Vector .[1: Kellogg's official site, retrived from http:// ... nd they introduced the idea of eating cereals in the morning by replacing the tradition cereal with rice . The morning cereal shake is more likely to be in the Question mark category, because it is a ...
Subjects: Businesss Research Papers > Marketing