Essays Tagged: "Richard Branson"

Marketing Plan for the introduction of Virgin jeans

cists, it is inalienable to especially focus on one person, the founder and the core of the company Richard Branson.His personality alone already legitimates the purpose of the company, playing the ro ... be emphasised, is the strategy of "public figure marketing'. Like no other entrepreneur in the UK, Richard Branson has the talent to market his products by going into the media with extraordinary act ...

(14 pages) 1081 0 4.4 Oct/1996

Subjects: Businesss Research Papers > Marketing

Virgin Atlantic Airways: 10 Years Later.

1994, Virgin Atlantic Airways celebrated its 10th anniversary of its inaugural flight to New York. Richard Branson, the airline's chairman and founder, reminisced about its tremendous growth. In 10 s ... second largest long-haul airline, with a reputation for quality and innovative product development. Richard Branson turned his thoughts to the challenges that lay ahead."Virgin Atlantic AirlinesExecut ...

(18 pages) 346 0 4.4 Aug/2003

Subjects: Businesss Research Papers

Virgin Atlantic Airways, ten years after.INSEAD case study about the way Virgin Atlantic has been managed by its CEO and the challenges for next years.

ird most recognized brand in Britain and it is commonly associated with the identity of its founder Richard Branson. Branson is not your typical corporate businessman but rather a risk-taking entrepre ... re world. The Virgin group's brand identity is synonymous with the identity of the group's founder, Richard Branson, who has become famous for challenging business tradition both personally and throug ...

(29 pages) 637 0 4.1 Oct/2003

Subjects: Businesss Research Papers > Case Studies

Virgin airline case study

holders.Answer:Capital market stakeholdersWhile Virgin is being public listed in 1986, the founder, Richard Branson dislike having explain his actions and decisions to City analysts and institutional ... mple of Virgin's thorough understanding of the consumer.Organizational stakeholdersThe chairperson, Richard Branson has good relationship with its organizational stakeholders. He suggests Virgin Group ...

(21 pages) 903 1 4.3 Dec/2003

Subjects: Businesss Research Papers > Case Studies

Richard Branson biography.

hey all!! this is a short essay i wrote for my english class on richard branson. its actually a greatest briton thing, i had trouble finding a greatest briton so pe ... y biography on it can be also used as a the way, im in the highertier group...Richard Branson - greatest britonHow do we determine the greatest Briton? Is it by what they've done ... for? what they have achieved? Well, there is one man who's name pops up under all of these things, Richard Branson. Richard Branson is the most exciting and personable businessman alive. He has achie ...

(5 pages) 136 0 3.6 Jan/2004

Subjects: Literature Research Papers > Biographies

"Discuss the view that the social class system in Britain is now fragmented."

a etc), and has lots of capital (money) and many people working for them, known as The Proletariat. Richard Branson is an example of a capitalist, or entrepreneur, with his "Virgin" success. Richard B ...

(3 pages) 52 0 2.5 Feb/2004

Subjects: Social Science Essays > Sociology

What changes could governments and banks make to become less discrimatory towards the poor?

status in our society. Many people have been poor and now they are one of the world. One example is Richard Branson of Great Britain. He dropped out oh high school in grade 11 and got him involved in ... music company. After 10 years he decided to do something new in life so he started a airline. Sure Richard Branson went through tough times and almost went bankrupt in his music business and British ...

(3 pages) 37 0 3.0 Mar/2004

Subjects: Law & Government Essays

"Select a successful entrepreneur, and outline his management styles and leadership characteristics. Consider how these have contributed to success, and how they may contribute to failure."

Richard BransonRichard Branson: "An entrepreneur is somebody who is willing to go where others are n ... wrong".Pick up any newspaper or magazine and there's a good chance you'll come across a picture of Richard Branson sporting his irrepressible toothy grin and trademark wooly jumper. Airline owner, da ... s seized life by the throat and given it all he's got. And from here? To think he's only half begun!Richard Branson has made a career out of playing David to the other guy's Goliath. Where some entrep ...

(7 pages) 446 1 4.8 May/2004

Subjects: Businesss Research Papers

Conduct a critical examination of the role of leadership in organisational cultural change.

sations as Microsoft and Virgin led by strong personality executives in the likes of Bill Gates and Richard Branson respectively are sometimes confronted by a single decision-maker. Because such leade ...

(12 pages) 379 0 5.0 Mar/2005

Subjects: Businesss Research Papers

Entrepreneurship: The Virgin Group

AbstractRichard Branson the chief Executive of the Virgin Group is well known for making successful business ... e and leadership factor of the most successful British entrepreneur and the CEO of Virgin Group Sir Richard Branson. It will carry on explaining Branson's informal leadership styles applying various t ... applying various theories and using real life instances.2. Definition of EntrepreneurshipMurray and Richard (1986) in their book " Entrepreneur and Economist" define, "Entrepreneurship is a dynamic pr ...

(28 pages) 675 4 4.8 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Virgin Atlantic Airways (VS) 1984-1999

I had not occurred to Richard Branson, even in his wildest dreams, to own an airline. So the message that a Mr. Randolph F ... ited their interest; he had begun to make enquiries about purchasing an aircraft. All he needed was Richard Branson's money.As Branson would have been the first to acknowledge, common sense dictated t ... secret 'task force' had been sat up with BA with the specific intention of discrediting Virgin and Richard Branson. BA's head of publicity, David Burnside, had recruited an independent 'public relati ...

(16 pages) 73 0 4.5 Jul/2006

Subjects: Businesss Research Papers > Case Studies

Virgin Atlantic - A Marketing Case Study Analysis

erception through use of modern technology, a contemporary and novelty culture, driven initially by Richard Branson.3.2 Product Positioning and VulnerabilityVirgin Atlantic Airlines is the second larg ... uropean airliner operating in North America, (author, year) The company is privately owned with Sir Richard Branson owning 51% of the company and Singapore Airlines owning the remainingVirgin Atlantic ...

(10 pages) 271 1 1.0 Nov/2006

Subjects: Businesss Research Papers > Case Studies

Strategic Management - Virgin Case Study

cannot substitute resources that serve the same functions as brand equity and corporate reputation.Richard BransonThe personal reputation and image of Richard Branson is outstanding. He is well respe ... hemselves than invest in an already diversified company.Furthermore, Virgin's strategy of utilising Richard Branson as part of the company's identity has additional implications. Firstly, compromise c ...

(5 pages) 221 1 3.4 Apr/2007

Subjects: Businesss Research Papers > Case Studies

A Strategic Analysis of Virgin Mobile South Africa

airlines, trains, internet access, music, mobile phones, wines and even bridal wear.Founded by Sir Richard Branson in the 1960's, the Virgin brand is one of the company's key assets. Branson's outlan ... increase its exposure to and relations with the South African Government through the Virgin group. Richard Brandson's image should be leveraged, with the Virgin founder himself maintaining contact wi ...

(13 pages) 105 0 5.0 Jul/2007

Subjects: Businesss Research Papers > Case Studies

SWOT Analysis for Virgin Atlantic

duction and Overview:�The idea for the airline stemmed from the creator of the Virgin brand, Richard Branson. In 1977, seventeen- year-old Branson started an advisory service that flourished in ... es is Abilitec, a tool that crash-proofs Virgin Atlantic's Operational Support System (OSS).In 1992 Richard sold Virgin Music to Thorn EMI and invested the proceeds into Virgin Atlantic, improving on ...

(6 pages) 147 0 3.7 Oct/2007

Subjects: Businesss Research Papers > Case Studies

Problem Solution: Gene One

In the case of the Virgin Group, the key to the airline's success has been twofold. First, although Richard Branson assumes credit for his company's success, "the airline is in fact run by a highly pr ...

(14 pages) 217 0 5.0 Dec/2008

Subjects: Businesss Research Papers > Case Studies

Tourism Business Strategy

(model) i.e. Easyjet, Ryanair•Past 20 years the quality control have changed enormously.•Richard Branson put enormous effort to environmental concerns. Once product design is developed the ...

(11 pages) 98 0 4.2 Mar/2009

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

Trait Theory

which make you a leader? If we take for example two effective leaders such as Margaret Thatcher and Richard Branson they lead in very different ways and possess very different traits. Thatcher was ver ... surgency. This is the characteristic most often associated with high-profile leaders. According to Richardson and Feldhusen, leaders are generally considered to be extroverted. The traits frequently ...

(16 pages) 138 0 5.0 Mar/2009

Subjects: Businesss Research Papers

Space ship one: Scaled Composites Venture to Win the X Prize and To Put Civilians in Space

d its second flight in two weeks to win the X Prize. Now, a joint effort between Burt Rutan and Sir Richard Branson known as Virgin Galactic is poised to be the first privatized commercial space trave ... avel to the public. In order to have a chance of success, funding was needed. On July 27, 2005, Sir Richard Branson and Burt Rutan announced the formation of a new joint venture aerospace production c ...

(15 pages) 13 0 3.7 Oct/2009

Subjects: Science Essays > Space

Sustainable Issues and Marketing Strategy

sful. Moreover, all these corporate image and brand itself was created by the founder who is called Richard Branson's managerial approach and their trustful mangers. As far as, Virgin Group has been r ... tement and it is gain to relate company's key environmental policies and company general goals. Sir Richard Branson said that they want their customers to feel sure that they are making effort to beco ...

(8 pages) 59 0 0.0 Nov/2009

Subjects: Businesss Research Papers > Management