Essays Tagged: "Roberto Goizueta"

Coca-Cola and its Evolution

s in the world. The first operator ofthe company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societieshelp, Coca-Cola could not have become over a 50 billion dollar bu ... 'buy the world a newCoke'(Things go better with Coke 14). They decided to develop the new formula. Roberto Goizueta, thepresident of the Coca-Cola Company stated, 'The old Coke formula, with its secr ...

(8 pages) 428 0 3.0 Jan/1996

Subjects: Businesss Research Papers > Case Studies

Coca-cola and its evolotion

in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar b ... "buy the world a new Coke"(Things go better with Coke 14). They decided to develop the new formula. Roberto Goizueta, the president of the Coca-Cola Company stated, "The old Coke formula, with its sec ...

(23 pages) 316 0 2.4 Nov/2002

Subjects: Businesss Research Papers > Case Studies

Think Big, Take Risks, and Learn from Failures

, leaded to the success of the most popular desktop database - Microsoft Access (Kotelnikov 1). CEO Roberto Goizueta of Coca-Cola strengthens marketing and branding strategies after he failed to intro ...

(12 pages) 155 0 4.6 Dec/2007

Subjects: Businesss Research Papers > Management > Leadership and Communication

Coce cole digest

, Fanta, and Sprite. The company enjoys progressive sales growth in the 80's under the direction of Roberto Goizueta, and subsequently steered the Coca-Cola Company towards becoming the top US Corpora ...

(2 pages) 1 0 0.0 Mar/2014

Subjects: Businesss Research Papers > Marketing