Essays Tagged: "Safety razor"
Public Relations
ar of the Company's 25th anniversary, King C. Gillette wrote of the Company's flagship product, the safety razor, "There is no other article for individual use so universally known or widely distribut ...
Subjects: Businesss Research Papers > Management
The Gillette Company is the world market leader in male
.Gillette Timeline ? 1901: Company founded in Boston by King C. Gillette.? 1903: Manufactures first safety razor.? 1905: Sales office in London opened. Manufacturing plant in Paris.? 1932: Gillette in ...
Subjects: Businesss Research Papers > Case Studies
GILLETTE CASE
ad continued to maintain its share of the blade and razor market. This had occurred even though the Safety Razor Division (SRD) had introduced a new product to its line, Atra. The company believed tha ... ventor, utopian writer, and bottle-cap salesman in Boston, Massachusetts. Since marketing its first safety razor and blades, the Gillette Company, the parent of the Safety Razor Division, had been the ...
Subjects: Businesss Research Papers > Marketing