Essays Tagged: "Sales promotion"

Marketing Managers-Job Description Descriptive essay on what a marketing manager does. Includes eductional paths, earnings, how it is expanding, advancement opportunities, etc.

a very complicated procedure. A marketing manager must work with a number of departments including sales, promotion, advertising and public relations to complete a job. The marketing manager must dec ... her responsibilities a marketing manager may have are supervising staff, leading meetings, training sales and marketing people and attending trade shows, conferences and fairs on behalf of their compa ...

(1 pages) 135 0 3.0 Mar/2003

Subjects: Businesss Research Papers > Marketing

Summary of careers in the marketing and advertising field i had to do for a freshman success class.

Market research analysts design sales strategies based on the buyer preferences, market and competition. They analyze survey data to ... e differ in their needs and how much they are willing to spend for new products. They also estimate sales volume and revenue forecasts. It is important to have skills in organization, computer literac ... the competitive job market today, graduate training and an MBA are important to advance.Advertising sales promotion administrators design advertising campaigns and product information to be communicat ...

(2 pages) 130 6 4.0 Dec/2003

Subjects: Businesss Research Papers

This paper is about the marketing techniques that McDonald's uses.

lly every country in which we do business. McDonald's Corporate used advertising, personal selling, sales promotion, public relations, and direct marketing to become America's leading Burger Empire. T ... newspapers, magazines, direct mail, and billboards.Personal selling is the direct effort made by a salesperson to convince a customer to make a purchase. It is directed toward one person or at a smal ...

(3 pages) 368 1 3.0 Feb/2004

Subjects: Businesss Research Papers > Marketing

The Potential of The Internet For Small Business Development

er of defining a company's audience and is then able to target this through the use of advertising, sales promotion and good public relations. Opportunities created by internet marketing include:*Inte ... Pilot handheld computer, started out selling software packages similar in style to our proposition. Sales started off very slowly, but once they took into account the personal comments about the servi ...

(14 pages) 566 2 3.0 Mar/2004

Subjects: Businesss Research Papers > Marketing

Examination of Playstation 2's recent print advertising campaign.

coupons distributed to consumers across Australia each year making it the most common and effective sales promotion tool.CharacteristicsAt a glance you will notice how simple the advertisement appears ...

(4 pages) 112 0 5.0 Mar/2004

Subjects: Businesss Research Papers > Marketing

Sales Promotion and Media Advertising: comparative analysis of two mark concepts

Table of Contents1. Introduction2. Terms Defined: What is Sales Promotion3. Evolution of Sales Promotion4. Management of SP3 - 1. SP in Strategy3 - 1 - 1. Ach ... eferences1.IntroductionThe aim of this research is to expand the learner's knowledge of the role of Sales Promotion in modern marketing . Primary objective is to point the reasons leading this rising ... se are almost the only places for conducting consumer oriented promotions.2. Terms Defined: What is Sales Promotion?Sales promotion has been defined as a direct inducement that offers an extra value o ...

(22 pages) 597 0 4.0 Apr/2004

Subjects: Businesss Research Papers > Marketing

Pizza.marketing planning

y8.0 Market Share9.0 Marketing Implementation Strategy10.0 Promotional Strategy10.1 Advertising10.2 Sales Promotion10.3 Public Relations10.4 Personal Selling10.5 Direct Marketing10.6 Merchandising Mat ... ecome the number one frozen, low-calorie, healthy pizza in the market within 18-24 months.- Achieve sales revenues of $15,000.000 in first-year markets.- Achieve a 10% annual growth rate in real earni ...

(30 pages) 603 0 4.8 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Coca-Cola Amatil Marketing

which includes the long-term strategies, short-term and medium.Spending $750 million every year on sales, promotion and distribution, CCA takes marketing very seriously. Market researchers devote the ... annels. Vending machines are an example of direct distribution channels; however a vast majority of sales are made through intermediaries. Choosing to sell through a variety of intermediaries is CCA's ...

(5 pages) 272 0 5.0 Jul/2004

Subjects: Businesss Research Papers

Q: "Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 3 DIRECT MARKETING

Sales PromotionSales promotion affects the demand of a service or product differently to advertising ... fferently to advertising. Whereas advertising is designed to create awareness and image the role of sales promotion is primarily to elicit an immediate purchase from the potential customer. Once again ... mparison advertising expenditure has only grown at an annual rate of 6-8 percent. (Semenik, pg 384) Sales promotion is a kind of bubble term which includes sales techniques such as coupons, competitio ...

(3 pages) 120 0 3.0 Aug/2004

Subjects: Businesss Research Papers > Marketing

SUBJECT: Internet promotions within Renuzit's IMC

or ManagementFROM: ---------------DATE: 15 May 2004SUBJECT: Internet promotions within Renuzit's IMCSales promotion has been defined as a direct inducement that offers an extra value or incentive for ... been defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributor, or the ultimate consumer with the primary objective of creating an immedia ...

(2 pages) 57 0 3.0 Sep/2004

Subjects: Businesss Research Papers

Characterize the major promotional methods you are familiar with and then discuss word-of-mouth and buzz marketers.

may consist of four major promotional methods: advertising, personal selling, public relations, and sales promotion. Advertising is a compensated nonpublic message about an organization and its goods ... s used to build and preserve complimentary relationships connecting an organization and its public. Sales promotion is an activity or substance that acts as a direct incentive, presenting additional w ...

(3 pages) 76 0 4.5 Nov/2004

Subjects: Businesss Research Papers > Marketing

Marketing mix of a beer company

eIntroduction 2Task11.0 The marketing mix on the Black Sheep Brewery 21.1 Product 21.2 Promotion 4-5Sales PromotionSponsorshipAdvertising1.3 Place 61.4 Price 6Task 22.0 Logistic Facilities on the Blac ... h various target audience. Promotion consists of five main elements: Advertising, Personal selling, sales promotion, Public Relations and Direct Marketing.Sales PromotionAs Black Sheep is sold in many ...

(12 pages) 453 0 5.0 Feb/2005

Subjects: Businesss Research Papers > Marketing

Marketing Mix including Industrial and Consumer Markets

colours)Price (pricing strategy and pricing method)Promotion (branding, advertising, packaging and sales promotion)Place (distribution channels and seeking shop distribution)Managers look at these ar ...

(2 pages) 119 0 3.7 Feb/2005

Subjects: Businesss Research Papers > Management

Public relation

s from the public, promote the organization activities/services and products by using, for example, sales promotion. The other ones are attract and keep important/key personnel and also project a sens ...

(6 pages) 153 0 3.0 May/2005

Subjects: Businesss Research Papers > Marketing

Pros and cons of the promotional mix.

n total there are four key elements in the promotional mix which is advertising, personnel selling, sales promotion and public relations tools. No matter how good a strategy or a plan is perform; adva ... re to advertising. In simple advertising is to build awareness while a personnel selling is to make sales. A simple definition of personnel selling is Oral communication with potential buyers of a pro ...

(4 pages) 118 0 4.0 Feb/2006

Subjects: Businesss Research Papers > Marketing

Movie marketing

.3 Radio advertising4.3 Promotion4.3.1 Harry Potter endorsed Coke4.3.2 Merchandising campaigns4.3.3 Sales promotion campaigns4.3.4 Online promotion5 Market research6 Problems of movie marketing7 Concl ... unt competition from other films and holiday times, how much money will be spent on advertising and sales promotion. " (TEACHERS' NOTES, 2001). During this stage, marketing team of Warner Brothers dis ...

(21 pages) 135 0 5.0 May/2006

Subjects: Businesss Research Papers > Marketing

Integrated Marketing Communications (IMC) and Marketing Comparison

gement concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather tha ...

(4 pages) 365 0 5.0 May/2006

Subjects: Businesss Research Papers > Marketing

Entrepreneurship

ming the clean water5. Market Strategy And Planninga)i) Product Rangeii) Product Life Cycle (PLC)b) Sales Channelc) Pricing Structured) Product Sales Promotione) Product Positioning6. E-commerce Marke ... apital Investmentd) Operating Expensesii) Financial Projectiona) Summary Data for 5 years Estimated Sales Unit & Income Statementb) Projected Profit and Lossc) Projected Balance Sheet12. Future De ...

(33 pages) 375 0 5.0 Jul/2006

Subjects: Businesss Research Papers > Case Studies

Integrated Marketing Communication: Germany

social influences that would impact the marketing communication mix (personal selling, advertising, sales promotion, sponsorship, public relations, publicity, and direct marketing) for Germany.First w ... gement concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force to achieve ...

(2 pages) 130 0 4.1 Aug/2006

Subjects: Businesss Research Papers > Marketing

Marketing Plan: Great Clips

omotional strategy that should be used in the development of the marketing plan, develop an initial sales promotion schedule, create an advertising plan, and analyze the impact of channel management d ... e used to evaluate, monitor, and control the effectiveness of the marketing plan.One of the initial sales promotion schedules that our organization will introduce will be through the media. According ...

(8 pages) 310 1 5.0 Nov/2006

Subjects: Businesss Research Papers > Case Studies