Essays Tagged: "Samsung"

Marketing of Changhong in China

ost directly competitive: TCL corp, Konda, Xiahua, Haier Group, Chuanwei, Sony corp, Panasonic, LG, SAMSUNG.Group Co, Skyworth, Xiahua, Panasonic, LG, Samsung, Tomson, JVCB. Strategic GroupsStrategic ... corp 7.89%(2) Import premium products Sony 10.49%Mainly from JapanPanasonic 3.2%South Korea LG 9.8%Samsung 7.5%(3) Joint-venture products (mainlyChinese with other countries 8.67%Strategic Group Char ...

(5 pages) 122 0 1.7 Nov/2004

Nokia - This assingment called for a review and summary of Nokia's mission statement, along with research to answer some questons, (included in text), and a market product grid, (also included).

share in 2001. Though with the ever increasing advances in technology, and other companies such as Samsung, Sony (with the buyout of Ericsson), and others getting into the mobile market Nokia may hav ... h have needs that very drastically from one another and phones to meet these needs. My mother has a Samsung flip phone because she has psoriasis on her hands and the flip is really easy for her to ans ...

(4 pages) 162 2 2.3 Oct/2005

Marketing strategy of Samsung mobile phone.

strategies to win widespread acceptance as competition intensifies. Thus, this analysis highlights Samsung's recent success as a very typical case in point to the above question. In more focus, the p ... al case in point to the above question. In more focus, the purpose of this analysis is to examine:- Samsung handsets' approach to product, pricing, distribution andpromotion.- Samsung handsets' future ...

(38 pages) 984 0 4.9 Oct/2005

Nokia Marketing analysis

many competitor in the world market. However, since we decided to focus on U.S.A. market, Motorola, Samsung Electronics, Sony Ericsson, LGElectronics are the four main competitors. According to recent ... the market at 32.6 percent in the third quarter, followed by U.S.-based Motorola with 18.7 percent. Samsung Electronics had 12.5 percent, the Sony Ericsson joint venture stood at 6.7 percent and LG El ...

(1 pages) 131 2 1.0 Apr/2006

A lawsuit case

ortune" dispute. In running a particular advertisement without Vanna White's permission, defendants Samsung Electronics America, Inc. (Samsung) and David Deutsch Associates, Inc. (Deutsch) attempted t ... o various advertisers.The dispute in this case arose out of a series of advertisements prepared for Samsung by Deutsch. The series ran in at least half a dozen publications with widespread, and in som ...

(5 pages) 101 0 3.0 Oct/2006

Subjects: Law & Government Essays > Law > Cases

Strategic Analysis of Siemens Mobile Phone

h largest handset player so the slice for Siemens is even smaller compared with Nokia, Motorola and Samsung. Siemens must have some special spots to attract customers in order to make more profits and ... ducersThere is not only one handset producer in the world and some of them like Nokia, Motorola and Samsung have more global market shares than Siemens. They grab the seat in the mobile phone market a ...

(6 pages) 148 0 4.5 Dec/2006

Build Myself

igh school during these years. My father is the director of E-campus, an online education system of Samsung. I grew up from a family whose precept is "Do not be bored to learn, do not be tired to teac ...

(3 pages) 8 0 0.0 Apr/2001

Subjects: Literature Research Papers

Marketing Strategy for Samsung

etermined and well planned before pursuing any product launch.The company that will be looked at is Samsung Electronics. The debate whether the traditional method of developing marketing strategies ar ... ng marketing strategies are still used and maintained will be looked at. Firstly an overview on the Samsung mobile phone market and how it relates to marketing strategies will be looked at.Ansoff Grow ...

(15 pages) 139 0 4.3 Jul/2009

Haier Case

Major competitors are: Whirlpool Corporation, General Electric Company, Siemens AG, AB Electrolux, Samsung Group, Daewoo Business Group, LG Group, Sharp Electronics, Sony, Apple, etc. Competitors are ... pple, while others produce both home appliances and electronics products such as Sharp Electronics, Samsung, and LG. Also, some competitors are global corporate giants and are involved in many other b ...

(6 pages) 75 0 0.0 Sep/2009

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Starbuck's success

II. Samsung's international advertising and marketing strategy Profile of Samsung: Foundation: The Sa ... he Samsung Group was founded in 1938 by Lee Byung-chul (1910-1987). It was incorporated in 1951 as Samsung Corporation. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung ... the electronics, heavy industry, construction, and defense industries. Other major subsidiaries of Samsung include insurance, advertising, and entertainment industry businesses. Core values: In ever ...

(6 pages) 2 0 0.0 Nov/2013

Intelectual property

yers agree, this system is not working anymore, particularly for the technology industry. Apple vs. Samsung patent war is only one of many examples of this situation.A patent is a property right grant ... sues, banking, and insolvency, just to name a few.When discussing problems concerning the Apple vs. Samsung patent war, two main issues are to be analysed. Firstly, rights in intellectual property are ...

(9 pages) 3 0 0.0 Jan/2014

Intelectual Property

yers agree, this system is not working anymore, particularly for the technology industry. Apple vs. Samsung patent war is only one of many examples of this situation. A patent is a property right gran ... ues, banking, and insolvency, just to name a few. When discussing problems concerning the Apple vs. Samsung patent war, two main issues are to be analysed. Firstly, rights in intellectual property are ...

(9 pages) 0 0 0.0 Jan/2014

I Phone

able to give.WeaknessesOne of the iPhone's greatest weaknesses compared to its competitors such as Samsung would be the long waiting periods for newer generations of iPhones to be launched. Every few ... long waiting periods for newer generations of iPhones to be launched. Every few months, we will see Samsung launching new smartphone models that comes in various sizes, capabilities, specific function ...

(11 pages) 2 0 0.0 Feb/2014

Samsung Electronics

Evan GarmonMGT 491Dr. BartkoskiA Look into Samsung ElectronicsThe memory chip market has been a lucrative industry to be in and get into for ma ... mory chip market has been a lucrative industry to be in and get into for many years. Companies like Samsung have been at the forefront of engineering new and advanced memory and flash chips since the ... t of competition by the start-up Chinese logic chip producing companies is the primary issue facing Samsung in 2005. These competitors have access to cheap land, credit, utilities, taxes and a large p ...

(4 pages) 1 0 0.0 Feb/2014

Subjects: Businesss Research Papers > Management

donotread

s(FMCG)In B2C just focus in products which is bought frequently such as printer ink, pin …in Samsungso it just is basic items of basic needs that is reasons for low price and low risk in purcha ... and high risk in purchases such as TV, smart phone, washing machine, printer , air conditioner...in Samsung Therefore, Product marketing in B2B is higher valuable and more influential than B2C and not ...

(2 pages) 0 0 0.0 Mar/2014

Subjects: Art Essays > Film & TV Studies

To think or to feel?

this point, let me put my heart over my mind and my emotions over my intellect powers.I did not buy Samsung Galaxy S4 because I think it is the better phone. I bought it because I feel it is the bette ... od food but they buy food because they know they will feel on a cloud nine when they buy and eat it.Samsung galaxy S4 is the best smartphone as of today, for me, but that is not the reason why I bough ...

(4 pages) 0 0 0.0 Mar/2014

consumer behavior

tracted me to buy it and what makes me satisfied by buying it.I am going to say that, I have bought Samsung Galaxy Note 10.1 last month. This is actually a mobile phone but has been enlarged its size ... a phone where it can be used for texting, calling and et cetera.BRIEF EXPLANATION ON THE PRODUCTThe Samsung Galaxy Note 10.1 is a 10.1-inch tablet computer designed, developed and marketed by Samsung ...

(8 pages) 1 0 0.0 Mar/2014