Essays Tagged: "Sina Weibo"

Etam weibo strategy in China

.............................................................. 4 3.3 General review of marketing on Sina Weibo ................................................... 5 4. General review on Etam and other ... 2 1. Project objective This project aims at evaluating fashion brand - Etam's marketing strategy on Sina Weibo by comparing other fashion brands which have official account on Weibo. To be specific, t ...

(17 pages) 2 0 0.0 Jan/2014

Subjects: Art Essays