Essays Tagged: "soft drinks"

"Soda Wars" This essay is about Coca-Cola in the International market

Coca-Cola, which sold 10 billion cases of soft-drinks in 1992, and Pepsi now find themselves asking, "Where will sales of the next 10 billion ... first advantage. Presently, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand, simi ... rld, Mexico is another large factor in the soda wars. Mexican government recently freed the Mexican soft drink market from 40 years of price controls in return for a commitment from bottling companies ...

(11 pages) 572 1 3.0 Nov/2002

Subjects: Businesss Research Papers > Case Studies

This is a paper I did for debating. It argues about about coke and other soft drinks, their affects and the need for kids to consume.

Some kids claim that they need a Coke to start off the day. Many students include a soft drink as part of their lunch at school. Or at the end of a long school day, at the soft drink m ... ridge to drink with your dinner. Does this sound like your lifestyle? See how quickly it can add up?Soft drinks are more popular than coffee, tea and juice combined. In fact one of every four beverage ... opular than coffee, tea and juice combined. In fact one of every four beverages consumed today is a soft drink. Averaging out to over 56 gallons of soft drinks per year for every man, woman and child. ...

(5 pages) 122 1 4.3 Jan/2003

Subjects: Humanities Essays > Health & Medicine

Virgin Atlantic Airways, ten years after.INSEAD case study about the way Virgin Atlantic has been managed by its CEO and the challenges for next years.

music stores (Virgin Megastores), but they are also involved in trains, finance, internet services, soft drinks, mobile phones, cars, wines, publishing, and bridal wear to name but a few. Although Vir ... music stores (Virgin Megastores), but they are also involved in trains, finance, internet services, soft drinks, mobile phones, cars, wines, publishing, and bridal wear to name but a few. In total, Vi ...

(29 pages) 637 0 4.1 Oct/2003

Subjects: Businesss Research Papers > Case Studies

Virgin airline case study

coming the first global brand name of the 21st century. Virgin involved in planes, trains, finance, soft drinks, music, mobile phones, holidays, cars, wines, publishing, bridal wear and a lot. What ti ... n diversified his business from music record to many other industries such as air and rail travels, soft drinks, spirit mobile phone, cosmetics, bridal wear, financial services, ballooning and the pro ...

(21 pages) 903 1 4.3 Dec/2003

Subjects: Businesss Research Papers > Case Studies

General Environment FActors Affecting the Softdrink Industry

General Environmental Analysis of the Softdrink IndustryTechnological Environment. Revolutionary developments in machineries brought by te ... ts.Demographics. Age and ethnicity are two main characteristics that affect consumer preference for soft drinks and alternative beverages. Analysts, such as Marcia Mogelonsky, the author of Who's Buyi ... everages. Analysts, such as Marcia Mogelonsky, the author of Who's Buying Food and Drink, note that soft drink companies that take note of and respond to the age and ethnic trends will do well. She po ...

(3 pages) 104 0 5.0 Feb/2004

Subjects: Businesss Research Papers > Case Studies

Industry Analysis of the Softdrink Industry using Porter's 5-Forces Model

Industry AnalysisBarriers to Entry. Processes involved in the manufacture of soft drinks are standard in the industry; thus, knowledge needed to begin production is not complex ... s such as artificial sweeteners, aluminum cans, and plastic and glass bottles) in the production of soft drinks are widely available. With sugar as a commodity, companies may be able to source out fro ... ho are licensees of syrups and concentrates. This particular market imposes a moderate influence on soft drink manufacturers. These companies are not price sensitive buyer in that, they acquire nation ...

(3 pages) 283 0 5.0 Feb/2004

Subjects: Businesss Research Papers

A report on Caffeine and it's harmful effects to the body.

ometimes used to treat asthma.Caffeine can be found in tealeaves, coffee beans, chocolate, numerous soft drinks, pain relievers, and over-the-counter tablets, such as No-Doz and Vivarin. By definition ... processing to hide their bitter taste. Most teens get the majority of their caffeine intake through soft drinks, which can have added sugar and artificial flavors.when taken in moderate amounts, many ...

(4 pages) 162 5 4.5 Mar/2004

Subjects: Science Essays > Biology > Human Biology

Explaining the role of 'suppliers' in an organization's microenvironment. Discuss the impact the supplier environment might have on the marketing of soft drinks.

tion's microenvironment. Discuss the impact the supplier environment might have on the marketing of soft drinks.Definition of suppliers: Firms and individuals that provide the resources needed by the ... nization is setting out its marketing strategies.Impact of supplier environment on the marketing of soft drinksSoft drink company researched- coca-cola, PepsiCo, Quakers, Frito-Lay and Tropicana.The u ...

(4 pages) 122 0 1.0 Mar/2004

Subjects: Businesss Research Papers > Marketing

Explains Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers. How it uses LUV as a promotional tool.

, low-fare airline." (Pg. 5, Para 2)*Cabin Service. Southwest provides complimentary coffee, juice, soft drinks and small snacks, all for the comfort of the passengers. They also provide alcoholic bev ...

(3 pages) 176 0 3.4 Apr/2004

Subjects: Businesss Research Papers

Marketing 21

an organisation goesabout developing a product and selling it to the market.The industry chosen is soft drinks which industry falls into the category of fast-movingconsumable-goods (FMCG's), as it is ... anshape opportunities and also create threats.The ways in which the macroenvironment may effect the soft drink industry will now bediscussed with reference to the above definition. It isn't necessary ...

(12 pages) 294 0 3.8 May/2004

Subjects: Businesss Research Papers > Marketing

COKE IN THAILAND

Coca ColaBackground of company and it branchesThe Coca-Cola is the world's most popular soft drink and the world's most recognized trademark, it was recognized by 94% of the world's popula ... emark, it was recognized by 94% of the world's population, the company sells nearly half of all the soft drinks consumed around the world.The Coca-Cola Company was founded in 1886. Created in Atlanta, ... gthHaving long history and strong brand image as competition advantage.Well-known among the world's soft drink, especially in Thailand, and it also has big market share.Having unique selling points, c ...

(10 pages) 120 0 3.3 May/2004

Subjects: Businesss Research Papers > Case Studies

PepsiCo's Restaurants

the success of the company.PepsiCo's BusinessesPepsiCo had three segments as shown in Table 1Table 1Soft Drinks Snack Foods Restaurants1991 Sales/Total Sales 35% 29% 36%1991 Profits/Total Profits 39% ... restaurant. John Martin, CEO in 1983, added new products (product development) like Mexican Pizza, soft shell tacos and fajitas. He also remodeled restaurants.Next, he launched a full scale effort to ...

(5 pages) 270 1 3.9 Jun/2004

Subjects: Businesss Research Papers > Case Studies

"French Satin at a Pissup" - A short story about a teenage girl struggling with cultural differences in a new country.

tations, labelled as a 'party' on no particular occasion, would have at most 20 people, nibbles and soft drinks, music and chatter, perhaps even dancing and good conversation. A social scene, an occas ... r outfit. She adored that pink singlet. It made her feel so elegant, and yet its vibrant colour and soft texture was purely girly. Versatile, she thought.Although she vaguely recognised her slight dis ...

(5 pages) 63 3 4.6 Jun/2004

Subjects: Literature Research Papers > Creative Writing > Poems & Short Stories

Caffeine and its effects on the human body

or coffee drinkers was 363.5 mg per day - this includes caffeine from coffee and other sources like soft drinks, food and drugs. Non-coffee drinkers get plenty of caffeine as well: former coffee drink ... phoric feeling induced by caffeine makes the chemical addictive to its consumers. ["Caffeine," Microsoft® Encarta® Online Encyclopedia 2004] Caffeine, like any other drug, is addictive. ...

(6 pages) 99 2 3.7 Nov/2004

Subjects: Science Essays > Chemistry

Cola War

Commercials and soft drinks have become a part of everyday life in America. The combination of these pop-culture cre ... ting the temptation of sugar based carbonated beverages virtually impossible for most. A well known soft drink war between Pepsi and Coca-Cola keeps new, edgy advertising techniques airing during comm ... eir product and this commercial whenever they are reminded of a sentimental and enjoyable event.The soft drink industry customer base is probably the widest and deepest base in a world that is flooded ...

(4 pages) 69 0 3.0 May/2005

Subjects: Humanities Essays > Language Studies > Writing

Cola Wars

Commercials and soft drinks have become a part of everyday life in America. The combination of these pop-culture cre ... ting the temptation of sugar based carbonated beverages virtually impossible for most. A well-known soft drink war between Pepsi and Coca-Cola keeps new, edgy advertising techniques airing during comm ... es, to sell their product, whereas Coca-Cola's realistic approach has placed them at the top of the soft drink industry. Not only do these competitive companies use television advertising to sale thei ...

(6 pages) 131 2 4.8 May/2005

Subjects: Humanities Essays > Language Studies > Writing

ROE Model For ANZ Bank and Coca Cola Amatil

CCA) is a major Australian Multinational Company. It is the largest manufacturer and distributor of soft drinks and other alcohol-free beverages, and is the market leader in the industry, with operati ...

(18 pages) 121 0 3.5 Aug/2005

Subjects: Businesss Research Papers

Theories of Multinational Enterprises. Why do they exist?

cts that have a low value-to-weight ratio and can be produced in almost any location (e.g., cement, soft drinks, etc.). For such products, relative to either FDI or licensing, the attractiveness of ex ...

(6 pages) 189 0 4.0 Feb/2006

Subjects: Businesss Research Papers > Markets & Exchanges

Cola wars

1. Why is the soft drink industry so profitable?The soft drink industry is worth $60 billion in the US and its maj ... oth achieved an average annual growth of 10% between 1975 and 1995. While per capita consumption of soft drinks seems to have reached its limit in the US and Canada (only 2% annual growth between 1992 ... ndustry's profitability. However, a closer look at the market structure reveals the reasons why the soft drink industry is highly profitable for the established firms, while it is mainly inaccessible ...

(4 pages) 181 0 1.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies

What is Caffeine?

ived in Mexico the Europeans were served coffee by Montezuma, who was an Aztec ruler. In the 1880's soft drinks were produced with caffeine in it.The Consumption of CaffeineThere are two ways caffeine ... an. You can get pure caffeine for around $13.00 per ½ oz. You can buy an average Caffeinated soft drink for $3.00.What I thinkI think caffeine is a very useful drug; it can help you stay up lon ...

(1 pages) 21 0 1.0 Mar/2006

Subjects: Humanities Essays > Health & Medicine > Drugs