Essays Tagged: "Sonite"
MarkStrat
verview of the main goals and recommendations stated in the plan.GoalsShort-termMarket Share in the Sonite and Vodite markets and net marketing contribution for the next period.Long-termIn each of the ... te markets and net marketing contribution for the next period.Long-termIn each of the two markets - Sonite and Vodite - what is the desired market position (Market leader, follower or niche player) in ...
Subjects: Businesss Research Papers > Marketing