Essays Tagged: "Sony"

about the competition among the 3 main video game companies...Nintendo, Sega, and Sony

ness, there are three big companies are fighting to be the best. Nintendo's N64, Sega's Saturn, and Sony's Playstation are the three main systems in this huge market. Because there are so many games f ... ems. On one wall, there were Nintendo's games, on another, were Sega's games, and on the last, were Sony's games. Surprisingly, Nintendo's new games didn't look much different than the other two compa ...

(4 pages) 158 0 3.1 Aug/1995

Subjects: Science Essays > Computer Science

BARCO PROJECTION SYSTEMS (A). Worldwide Niche Marketing Harvard Business School Rev. April 25, 1996

recommend? Which product(s) should the company pursue? Which should phase out? BPS is threatened by Sony introduction of the 1270 projector that has a better performance and much lower price than BPS ... BPS also lacks a competitor intelligence strategy and furthermore it assumed that competitors (like Sony) would respect forever their vision of the market place.Therefore, we recommend developing a Ma ...

(5 pages) 486 1 4.4 Mar/2003

Subjects: Businesss Research Papers > Marketing

Tivo, what went wrong

when they want to see it, also commercials.4.TiVo has partnerships with prime consumer brands like: Sony and Philips.Resources:I.TiVo is developed as an entertainment service.II.Consumers want control ... n excellent marketing strategy TiVo can be the market leader.V.TiVo was distributed and promoted by Sony and Philips.VI.Sony and Philips have a good reputation.VII.TiVo can think for its users about r ...

(6 pages) 340 0 3.0 Jan/2004

Subjects: Businesss Research Papers > Marketing

Symbolism: Branding and Advertising.

associations. These symbols can range from definitive logos like the NIKE tick or Brand names like SONY. The meaning of each symbol differs from person to person and from culture to culture.Marketers ...

(10 pages) 513 2 3.4 Jan/2004

Subjects: Businesss Research Papers > Marketing

Sony Vietnam: Building Quality, Building Confidence.

Sony Vietnam:Building Quality, Building ConfidenceIntegrative Management Case Studies 1I.INTRODUCTIO ... ked to prepare an analysis ? in cooperation with other members of the Group ? on various aspects of Sony Vietnam (hereafter: ?Sovinam? or ?Company?). I am detailing my analysis, concerns and recommend ... ose of the study. The Group also used some studies found on the Internet.I.3.INTRODUCTION TO SOVINAMSony has entered the Vietnamese market by establishing a production plant on 1st November 1994, afte ...

(58 pages) 700 1 3.0 Jan/2004

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Console Video Gaming and It's Progression: For Better or For Worse? By: M. D. Bromley

sense that not much can stop progress from progressing. And who doesn't want to see if Microsoft or Sony will win the "Console Wars?" No, in the sense that one is probably content with what they have. ...

(1 pages) 47 0 2.7 Mar/2004

Subjects: Science Essays > Computer Science > Artificial Intelligence

R. I. A. A. stands for Ruthless Ignorant and Avaricious. An expository essay on the music business and what threatens it.

than the Recording Industry Association of America, which represents the five major record labels, Sony, EMI, UMG, Time Warner, & BMG. The R. I. A. A. has been prosecuting offenders of their copy ...

(2 pages) 49 0 5.0 Apr/2004

Subjects: Social Science Essays > Communication Studies > The Media

An article on the anatomy, funtion and significance of the compact disk.

al disks of different formats and sizes. The videodisk was not commercially successful.Phillips and Sony jointly introduced the CD_DA (compact disk digital audio) to the market in 1982.These systems b ... fied, enabling it to be used for computer storage; it was again the cooperation between Philips and Sony, which led to this modification. This computer storage enabled disk, was called a CD_ROM (compa ...

(9 pages) 50 0 4.7 Jul/2004

Subjects: Science Essays > Physics

Innovation and Sony How would you evaluate Sony's track record as an innovative company?

There is no doubt that Sony has been successful and innovative. The company is extremely well known for being innovative an ... h set it apart from its Japanese competitors in it's early stages.When you consider the innovations Sony has brought us, it is clearly apparent that it has a definite track record for being a highly i ... definite track record for being a highly innovative leader rather than a follower with its products.Sony - Important Innovations1949 - First tape recorder1954 - First all-transistor radio1968 - first ...

(3 pages) 233 0 3.3 Jul/2004

Subjects: Businesss Research Papers > Management

A general report of Sony Corp to CEO in 2003

is year, especially in the USA, and the year ended without any indications of a recovery. Recently, Sony is doing well, but under such difficult market conditions, Sony's sales for 2003 decreased appr ... 1.5 percent and operating income decreased approximately 5 percent compared with the previous year (Sony Annual Report 2003). Last year, in order to compete with other companies in some certain market ...

(6 pages) 86 0 4.4 Jul/2004

Subjects: Businesss Research Papers > Marketing

When selecting a cam corder.

e suitable in a school situation, for a range of age groups and abilities.The sales rep stated that Sony put out the best product. Basically they took all the technology that made other cameras fool p ...

(2 pages) 13 0 0.0 Aug/2005

Subjects: Social Science Essays > Education

Strategic Management: Sony - Change of CEO.

FORTUNE APRIL 4, 2005 "Inside the Shakeup at Sony,": Sony replaces Nobuyuki Idei, its departing CEO with Sir Howard Stringer in 22 June 2005. The ... rely wounding Nintendo and all but exterminating Sega. However, things took an unexpected turn when Sony business plunged facing fierce competitors such as Apple, Samsung. Idei announced his successor ... ble for U.S. operations, Stringer has demonstrated his leadership ability, having worked with other Sony executives to slash $700 million a year in U.S. overhead costs. Despite his success in the U.S. ...

(11 pages) 615 0 4.3 Feb/2006

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Microsoft

following research is designed to provide the reader with an understanding as to how Microsoft and Sony have developed as a company throughout the years. The research will show the combined efforts o ... the combined efforts of two large companies and there mark into the gaming industry. Microsoft and Sony environment, company, and leadership styles are what have kept the company on the leading edge ...

(8 pages) 189 0 3.0 Apr/2006

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Report on Nokia and Sony, International HR Management

are they targeting?What products and services are they offering?What new markets are they entering?Sony, one of the worlds leading brands for the electrical appliance market currently holds their hea ... ading brands for the electrical appliance market currently holds their headquarters in Tokyo Japan. Sony currently is one of the worlds biggest organisations for manufacturing audio, IT products as we ...

(8 pages) 151 0 3.4 Aug/2006

Subjects: Businesss Research Papers > Case Studies

Managing Customer Value - Barco Projection Systems (A): Worldwide Niche Marketing

Q1. What are the key differences between Sony's and Bacro's strategies as far as their product roll out is concerned prior to Aug 1989 in the ... 16 to 25 kHz and priced at $14,750) in video and data segment respectively.1985 saw the entrance of Sony in the industrial projection market with its 1020 video model in comparison to Barco's launch o ... eo model in comparison to Barco's launch of BD3 (scan rate of 16 - 32 kHz & priced at $17,000). Sony launched its VPH1031 (scan rate of 16 to 35 kHz & priced at $10,500).In June 1987, first gr ...

(7 pages) 175 0 5.0 Nov/2006

Subjects: Businesss Research Papers > Management

Barco case discussion

Q1. What are the key differences between Sony's and Barco's strategies as far as their product roll out is concerned prior to Aug 1989 in the ... in data segment, and BG400, with scan rate of 16-72 KHz and priced at $24,000, prior to august 1989.Sony entered the industrial projection market with 1020, its first video projector, in 1985. Althoug ... projectors available at that time, it had a sharper focus indicating a better quality tube. By 1988 Sony became the main player in the video segment with a market share of 50%. Sony also captured 49% ...

(3 pages) 99 0 1.0 Jan/2007

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Barco case discussion

Q2. Consider a hypothetical case where Sony was to charge $9,000 for its new 1270 'super data' projector (assuming that 1270's marginal cos ... r data' projector (assuming that 1270's marginal cost is much lesser than $9000). Do you think that Sony can merge the data and the video segments (in other words, it will attract a good chunk of cust ... the $9,000 price for 1270? Give reasons for your answer. Next, consider the hypothetical case where Sony was to charge $15,000 for the 1270 projector. Do you think Sony would be able to merge the data ...

(3 pages) 51 0 3.0 Jan/2007

Subjects: Businesss Research Papers > Case Studies

Sony Corporation: Car Navigation Systems

Executive SummarySony was the first company in the 1990's to launch the car navigation system. Sony was the market le ... 's to launch the car navigation system. Sony was the market leader with a 60% market share in 1993. Sony had also led a group of 40 companies in an industry standard called Naviken which enabled consu ... oducts more often and more rapidly by developing or acquiring proprietary digital map technologies. Sony could not keep up with this development and the market share dropped to 15% in 1996. In Europe ...

(29 pages) 150 0 4.3 Jan/2007

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Managing Operational Effectiveness

example, now there hardly any difference between products of two giant televisions set companies - Sony and JVC. The main difference lies at the level of service given by the two different companies ...

(18 pages) 369 0 3.0 Jan/2007

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

Cost/Demand Paper: Sony Playstation

department and electronic stores hoping to be one of the few who would be able to purchase the new Sony Playstation. A limited 400,000 units were going to be sold in all the United States and the amo ... created a greater demand for the game consoleThe demand or the Play Station far exceeded the supply Sony was releasing. The price charge for the game system had little effect on the demand. A large am ...

(2 pages) 35 1 3.0 Feb/2007

Subjects: Businesss Research Papers > Case Studies