Essays Tagged: "strategic marketing"

A strategic marketing case on the MCC SMART.

STRATEGIC MARKETING CASEMCC SMART1.1 - COMPANY DESCRIPTIONMCC SMART (Micro Compact Car) was establis ... lities as there are in small like: Citroen Saxo, Peugeot 106, Seat Arosa, etc.The main point of the strategic market plan for the brand that we are developing is reducing the price. This car is direct ... particularly vital when a used car is traded in partial exchange for a new automobile.If we make a strategic plan with all these points we would be able to reduce prices dramatically.One aspect we ca ...

(31 pages) 830 1 3.9 Apr/2003

Subjects: Businesss Research Papers > Case Studies

The A Team.

The A Team:December 17, 2003AbstractA case analysis has been prepared to address the strategic marketing issue of retaining and expanding the customer base for Subway Sandwich Shops. Th ... ts regular/repeat customers.The ultimate results of having the perfect catalyst to combine all four strategic marketing issues into a complimentary well heeled clean mean marketing machine that is dec ... ating HoursExpanding working hours to parts of the day other than lunchtime is one of the promising strategic directions for Subway. A growing competition from other fast food suppliers such as McDona ...

(8 pages) 413 1 4.4 Jan/2004

Subjects: Businesss Research Papers > Marketing

Marketing of Harley Davidson

Strategic Marketing, MKT 501Module #1 - Case Assignment"Harley Davidson Strategies and Tactics"In 19 ...

(10 pages) 463 0 3.4 Feb/2004

Subjects: Businesss Research Papers

Night Pearls: Genetically engineered fish

Strategic Marketing, MKT 501Module #2 - Case Assignment"Recent Biotech Innovation is a Little Fishy" ...

(3 pages) 52 0 3.7 Feb/2004

Subjects: Businesss Research Papers > Marketing

"Product Promotion: Kmart & Heineken" - how each company targets their campaign to specific target audiences

Strategic Marketing, MKT 501Module #4 - Case Assignment"Product Promotion: Kmart & Heineken"Prod ...

(4 pages) 271 0 3.9 Feb/2004

Subjects: Businesss Research Papers > Marketing

Marketing Strategy and future positioning of Gordon Highlander Museum

n the demands of today's competitive and dynamic environment, it is quite challenging to understand strategic marketing issues facing organizations and develop the capability for long term business su ... to build the customer satisfaction and customer loyalty.In addition, based on the 7Ps analysis, the strategic opinion for GHM in future is also identified as a combination with differentiated and focu ...

(13 pages) 313 0 4.1 Feb/2004

Subjects: Businesss Research Papers > Marketing

Marketing a Virgin trains

Unit 3Strategic Marketing ReportVirgin Trains Table of ContentsTerms of Reference......................... ... n study shows a simple thing like playing 'I'm honest' and 'I will not steel' on the shop radio, at strategic intervals, where there are many people on the shop floor, decreased the average theft by a ... Although advertising of this fact would make this idea conscious and so ruin the results.If Virgin strategically placed simple things like 'Rail is good'' with red font because red is immediately ass ...

(36 pages) 319 1 3.5 Apr/2004

Subjects: Businesss Research Papers > Marketing

The strategic analysis of EasyJet and Easy Group --the analysis of organisational assets and Growth-share Matrix analysis for the Easy Group

IntroductionThe assignment was based on a strategic marketing analysis of Easy Jet and Easy Group. It will be carried out through two exclusiv ... st competitor Ryanair at 15.74 million. ( Organisational Capabilities Analysis2.4.1 Strategic marketing capabilities2.4.1.1Market sensing capabilityFavourable turnSeptember 11 lead to ... analysis, easyGroup members have scattered into the Boston Matrix. Issue here is that is there any strategic implication hidden behind the structure of the matrix, since there is no "cross-shareholdi ...

(15 pages) 814 1 3.9 Apr/2004

Subjects: Businesss Research Papers > Case Studies


and efficiently as a marketing strategy (Dunlap 2004). The contribution made by target marketing to strategic marketing is undoubted. However, despite its success and the contribution it has made to m ... Management Decision. 35 (1), 10-13Clikeman, P. (2004) Return of the socially conscious corporation. Strategic Finance 85 (10), 22Craig Smith, N. Cooper-Martin, E. (1997) Ethics and target marketing: t ...

(13 pages) 158 0 5.0 Oct/2004

Subjects: Businesss Research Papers > Marketing

Strategic Marketing Planning

This write-up attempts to review what authors have written specifically on strategic marketing process; particularly their approach and personal philosophy vis-à-vis th ... ical perspective on the SWOT analysis which seemingly, marketing gurus and authors embrace in their strategic plan in today's market environment.Review: Strategic Marketing PlanDoyle (2002) explains s ... . In order for it to achieve and enjoy a comparative advantage, the organisation executes a careful strategic planning, and using marketing strategies to achieve this aim (Dibb et al 2001). Hence, the ...

(13 pages) 1137 0 4.8 Apr/2005

Subjects: Businesss Research Papers > Marketing

Virgin Rail Analysis.

t and CrossCountry services.In analysing the Virgin Rail's marketing strategies I intend to use the Strategic Marketing Process model adapted from Cravens.Figure 1. Strategic Marketing ProcessMARKET S ... keting ProcessMARKET SITUATION ANALYSISTo analyse the environment I will use the Situation Analysis Strategic Model.External Environment:PEST Analysis:Political:* The transport policy of the new labou ...

(11 pages) 177 0 5.0 Feb/2006

Subjects: Businesss Research Papers > Case Studies

Consumer Behaviour in the purchase of High and Low involvement

y the higher-order needs.Various researches have been used to study attitudes for a wide variety of strategic marketing questions. For example, attitude research is frequently undertaken to determine ... aviour, Vol. 4, 3, 2005, pp.159-1723. Luo X., "A contingent perspective on the advantages of store' strategic philanthropy for influencing consumer behaviour", Journal of Consumer Behaviour, Vol. 4,5, ...

(14 pages) 301 0 5.0 Jul/2006

Subjects: Businesss Research Papers > Marketing

Kudler Fine Foods: Sales Organization plan

onWithin a company there needs to be a close relationship between the sales force structure and the strategic marketing and sales force planning. The organizational structure plays an important role i ...

(5 pages) 275 1 2.5 Oct/2007

Subjects: Businesss Research Papers > Case Studies

Tactical and Strategic Marketing

marketing should be formalized as much as possible. Henry Mitzberg's suggested crafting tactics in strategic marketing can be helpful but not for all huge companies especially the multi-nationals. In ... ives are to achieve profitability and other marketing values of the product or service offered, the strategic market objectives assists in establishing the company to a formidable position in the mark ...

(9 pages) 89 0 5.0 Oct/2008

Subjects: Businesss Research Papers > Marketing

Brand Management / Cult Branding

ng premium SUV cars with the breadth of opportunity, inspiring to live full lives / get the maximum.Strategic vision:Being leading global brand that inspire / create the spirit of adventure / adventur ... ing urban to wilderness locations, the lucky few will be pushed to the limit.Every day, competitors strategically plan their route to the end-of-day camp and work together teams with teams to navigate ...

(20 pages) 48 0 3.0 Feb/2009

Subjects: Businesss Research Papers > Marketing

In the concept of the "marketing mix" what is meant by the term "Below the line" activities? Discuss the range of objectives likely to be set in using such activities.

s Promotion (ISP); "sales promotion is a range of technical marketing techniques, designed within a strategic marketing framework, to add value to a product or, in order to achieve a specific sales an ...

(6 pages) 36 0 5.0 Feb/2009

Subjects: Businesss Research Papers > Marketing

Sheffield Theatres Trust: Adapting Strategy

1Summary of Sheffield Theatres Trust case42.2Main problem(s) properly identified52.3 Description of strategic lenses and strategy development63.Gathering the facts83.1 Analysis of strategic capabiliti ... d several changes and problems in its existence. In this report the focus lies on understanding the strategic marketing developments of STT and on implementing new strategic marketing actions to gain ...

(27 pages) 49 0 3.0 May/2009

Subjects: Businesss Research Papers > Case Studies

Strategic Marketing

ContentsAbstract1Introduction1Basic theory of Strategic Marketing2Different Marketing Strategies2Conclusion3References4AbstractThis paper is inten ... Strategies2Conclusion3References4AbstractThis paper is intended towards the explanation of the term strategic marketing. The first section tries to give a basic definition of the term while the latter ... order to increase sales and achieve a competitive advantage in for a longer period. The main aim of strategic marketing is to ensure customer satisfaction (UK govt businesslink marketing strategy guid ...

(2 pages) 33 0 0.0 Sep/2009

Subjects: Businesss Research Papers

Marketing Plan: Final Paper

entify the appropriate place and promotional strategy that should be used in the development of the strategic marketing planPlease try to link your section to the one ahead of if it.Develop an initial ... McCarthy, E. J, Scott, D., 2009, p.262, para 2). Therefore, to ensure that marketing efforts remain strategic in penetrating the business segment and commercial markets to continue securing market sha ...

(10 pages) 168 0 0.0 Apr/2010

Subjects: Businesss Research Papers > Marketing

Sales force recruiting problems

s of an organization. Moreover , sales force selection should be coordinated with an organization's strategic marketing and sales force planning because the sales force plays a major role in implement ... 08). Management of a sales force (12th Ed.). New York, NY: McGraw-Hill (1998). A strategic human resource planning model. [0]. Retrieved from ...

(5 pages) 0 0 0.0 Aug/2012

Subjects: Businesss Research Papers > Case Studies