Essays Tagged: "Target audience"

Marketing in China Everything you would want to know about how to do business in China

arketing potential. With so many possible consumers, it would seem like any product could reach its target audience. However, with a country so rich in history and culture, there are many factors to b ...

(42 pages) 1391 1 4.1 Apr/2002

Subjects: Businesss Research Papers > Marketing

"The World of Uncle Tom and Company" by Harriet Beecher Stowe

ve the North reason to denounce it. Information like this is not provided by the author because her target audience at the time she wrote the story was living through these conflicts. To make up for t ...

(3 pages) 81 0 4.0 Dec/1995

Subjects: Literature Research Papers > North American

"Action Genre"

genre is a very popular genre among any people. Men and particularly Teenagers seem to be the main target audience. This genre is concerned with alot of things but the usually thin story line is supp ...

(3 pages) 68 0 3.5 Nov/2002

Subjects: Art Essays > Film & TV Studies > Genre Study

Alcohol Advertising: A System Targeting You

Targeting is directing promotions of a product towards a group of individuals who are likely to buy ... otions of a product towards a group of individuals who are likely to buy it. Different products are targeted at different audiences. After a company determines its target audience, that audience is re ... knowing what magazines they read. Alcohol advertisements in "Maxim", a magazine for men, frequently target, reach, and entertain the male audience by incorporating qualities such as having attractive ...

(4 pages) 172 0 4.3 Nov/2002

Subjects: Businesss Research Papers > Marketing

Adaptive Writing style

hnical communication-or technical writing, which ever you would prefer to call it, is designated to target certain experts or specialist in a particular field. The purpose is to deliver technical info ... erstanding, and background. Some key areas to be covered in this report would be; the report topic, target audience, vocabulary, sentence length and report type.Select a topic that you are familiar wi ...

(2 pages) 125 2 4.9 Jan/2003

Subjects: Literature Research Papers > Creative Writing

How does the advert "In The Nick of Time" sell its product to a specific target audience?

How does the advert "In The Nick of Time" sell its product to a specific target audience?I am going to write about the car advertisement entitled " In The Nick of Time" and ... ar advertisement entitled " In The Nick of Time" and explain how it sells its product to a specific target audience.The storyline of this advertisement is reasonably simple. A man receives an urgent p ...

(4 pages) 62 0 0.0 Apr/2003

Subjects: Businesss Research Papers > Marketing

An analysis of a direct marketing campaign for a university.

the use of an intermediary(2) the distribution of products, information and promotional benefits to target consumers through interactive communication in a way which allows response to be measured (Jo ... rect marketing campaign that was arranged was developed to promote University of Open Days with the target audience of schools and potential undergraduate students. Sixty-five percent of undergraduate ...

(7 pages) 268 1 3.5 Jul/2003

Subjects: Businesss Research Papers > Marketing

The Cola Turka campaign boomed.It brings the American culture and Turkish traditions.In order to decipher it famous critics Jib Fowles's guide is used.

icize. Sometimes we may view it positively sometimes we may just ignore it. So, in order to attract target audience, advertisers use various techniques on their advertisement. In the case of advertisi ... n the walls of your apartment building. In the last months of summer you cannot avoid from them.The target audience for Cola Turka is not tight. They intended to reach the whole Turkish people. Howeve ...

(8 pages) 80 1 4.2 Dec/2003

Subjects: Businesss Research Papers > Marketing

Buffy the vampire slayer and soaps.

e text also uses re-gendering of characters within the narrative to make it more interesting to its target audience. The lead character Buffy Summers is an active female character rather than the trad ...

(4 pages) 68 0 4.5 Jan/2004

Subjects: Art Essays > Film & TV Studies

Research in Communications

des information that helps individuals at the agency and client better understand their product and target audience, the marketing environment, and the effectiveness of the product's advertising and m ... . You will need to develop a sense of how the product is produced professionally, how audiences are targeted, what its particular codes and conventions are, and the relevant legal and ethical issues.* ...

(3 pages) 220 1 4.0 Jan/2004

Subjects: Art Essays

This paper is about the marketing techniques that McDonald's uses.

age about the company and its products.McDonald's began creating its IMC program by identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience re ...

(3 pages) 368 1 3.0 Feb/2004

Subjects: Businesss Research Papers > Marketing

American Absurdity. This essay discusses America and how advertising affects our lives.

. People need something they are connected with to catch their eye. All commercials have a specific target audience, and businesses look for ways to attract their targets through advertisement. They w ...

(5 pages) 83 0 4.7 Feb/2004

Subjects: Social Science Essays > Society and community

Does Nike's recent acquisition of Converse strengthen Nike's position?

ok, Adidas and Puma.Firstly, there would an increase of brand awareness of Nike, as it has a larger target audience, (due to take over of Converse), meaning wider scaled advertising, hence circulating ...

(1 pages) 200 5 1.7 Mar/2004

Subjects: Businesss Research Papers > Marketing

Romeo and juliet

In 1997 Baz Luhrmann created the latest successful version of Romeo and Juliet. He attracted his target audience, teenagers, to the film by using different styles of music, young actors and problem ... and problems that viewers can relate to, thus making the film successful. As a young person in the target audience I think he has effectively achieved his goal. The music from the film had the bigges ...

(8 pages) 39 0 3.7 Apr/2004

Subjects: Literature Research Papers

Proposal for setting up an e-business as an extension from an existing Business. The Proposal is for an Online Car Hire Booking System.

roposal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        3.1 Target Audience . . . . . . . . . . . . . . . . . . . . . . .        3.2 Growth Op ... s which the car has been booked for or is unavailable. By offering this online service BlueChip can target a much wider audience and put convenience first over lengthy telephone calls and acquiring de ...

(11 pages) 409 1 3.9 Apr/2004

Subjects: Businesss Research Papers > Management

Product marketing - the wet shave Market

ms, behaviour and trends. Gillette defined objectives, assessed their strategic options, analysed a target market also analysing competitor targets, then and only then developed a 'core' strategy.Afte ... e had exhausted and considered its market research and identified the market segment, it intends to target the need to offer a total package to meet the customers needs and wants. Four key areas are i ...

(7 pages) 340 0 4.0 May/2004

Subjects: Businesss Research Papers > Marketing

Dewars- Analysis of the Integrated Marketing Plan

tion if it does not act quickly to appeal to a newer, younger market segment. Although the existing target group remains both loyal and profitable to the company, it is aging and currently has no succ ... r starts by analyzing the current situation and then goes on to discuss the objective, strategy and target audience of Dewar's brand. It then does a detailed analysis of their IMC and finally gives an ...

(11 pages) 439 0 4.0 Jun/2004

Subjects: Businesss Research Papers > Marketing

Title: Definition, Role and Value of the Marketing Function MKT 421

t. Price is the kind of price range the organization is looking at to be feasibly realized from the target market in return for the product. Place is the target market where the product can be sold. P ... can be sold. Promotion is the message, about the product, which the organization conveys among the target audience for building a recall value of the product. Successful promotional strategy, over ti ...

(9 pages) 174 0 4.0 Aug/2004

Subjects: Businesss Research Papers > Marketing

Public Relations and Society

e responsibility for public relations professionals to provide carefully crafted information to the target audience about the individual, its goals and accomplishments, and any thing else that may be ...

(6 pages) 300 0 5.0 Sep/2004

Subjects: Businesss Research Papers


The company is also advertising their great specials and offers that they have at the moment. Their target audience is mostly young people (teenagers, people studying, bachelors and young couples) age ... he right. Overall this is an excellent way of attracting new customers and is very appealing to its target audience. I personally would go there just after looking at the promotional leaflet.The next ...

(4 pages) 67 1 3.9 Oct/2004

Subjects: Businesss Research Papers > Management