Essays Tagged: "target customers"

Discuss the Marketing Environment

affects the organization's ability to build and maintain mutually beneficial relationships with its target customers. Through continuous monitoring its Marketing Environment a company must be able to ... er superior value & satisfaction than their competitors and make it widely known throughout the target market. Companies must make an effort to attract their target customers and retain them by de ...

(6 pages) 466 0 4.7 Feb/2003

Subjects: Businesss Research Papers > Marketing

A breif description of current marketing trends.

term through allowances and discounts. Place- is involved in making the product convenient for the target customers to purchase; and Promotion-. is some form of paid advertising of non-personal prese ... ction. With so many products competing for the same customer, the marketing methods used have to be targeted well, show uniqueness, humor, or in some way make them easy to remember, without losing the ...

(6 pages) 266 3 4.5 Nov/2003

Subjects: Businesss Research Papers > Marketing

Subject:Marketing Communications Office Products Category: Scanner How Canon and Acer advertise in different ways?

probably one of the most common tools that marketers used to reach, lead, impress, and surprise the target customers. Being an important part of the Integrated Marketing Communication (IMC), advertisi ... t be broken into the following elements: communication objectives, creative strategies and tactics, target customers, and competitive frame.This paper is going to discuss these issues through analyzin ...

(7 pages) 200 1 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

The key environmental factors that affect the success of Starbucks products in Macau

e that the Starbucks does not really focus its market on students actually. Indeed, one of its main target markets is those labor force. We are able to recognize that all of the products of Starbucks, ... abor force. We are able to recognize that all of the products of Starbucks, charge high prices. Its target customers are adults that can afford the prices. Furthermore, we can notice that some of its ...

(2 pages) 296 0 4.7 Dec/2004

Subjects: Businesss Research Papers > Management

Assigments from Malhotra "Market research" chapter 11 and 12

Chapter 11 Problems 1 and 2a. Target population: householdsSampling Frame: the list of the residential addresses in the Chicago ar ... ng Frame: The store database containing the data of all customers that have the store charge cardc. Target: the households that have a TV at homeSampling Frame: The computer program that will randomly ... am that will randomly generate the local phone numbers excluding nonworking and business numbers.d. Target: a new member of AMA in AtlantaSampling Frame: a new member AMA in Atlantaa. Population: all ...

(2 pages) 39 0 0.0 Apr/2005

Subjects: Businesss Research Papers > Marketing

Fundemental issues in marketing faced by Coke.

that affect marketing management's ability to develop and maintain successful transactions with its target customers" (Kotler, et al, 1994).Some people think of marketing to narrowly as only 'selling ... se issues are Marketing Needs, Wants, Opportunities, environment, competition, market segmentation, target market, political legal and social environment.Products:Products : anything that can be offer ...

(9 pages) 295 0 5.0 Aug/2005

Subjects: Businesss Research Papers > Marketing

Evaluation of Coca-cola's advertising strategy.

tomer under the trust and defend themselves.But how does Coca-Cola define the customer? Who are the target customers? The executive suggest that their customers comprise everyone; they are suitable fo ... a-cola.com) But all these will give detailed explanations on the Coca-Cola's website.2. Advertising target customersAn observer today would expect to find in the marketing of a product such as Coca-Co ...

(4 pages) 244 2 4.8 Aug/2005

Subjects: Businesss Research Papers > Case Studies

Diesel

etitor's Prices)............11Figure 2 (StyleLab's Positioning in the Market)...........12Figure 3 (Target Customers of D-Diesel & StyleLab)...........13Bibliography..........14Using the SWOT fram ... competition and create a link with the consumer. A diverse brand portfolio ensures that Diesel can target its customers better and prevents brand commoditization.Weaknesses:With less than a month to ...

(11 pages) 146 0 1.5 May/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Perceptual Maps in Marketing Simulation - Thorr Motorcycles

sales of its high-end product are decreasing. The reason for this loss of market share is that the target customers of its high end product is growing older and no longer identify with the lifestyle ... been so successful. The new product line is one that would honor the image of the company and while targeting younger customers. The price range I chose was $17,000 to $19,000. The method of promotion ...

(4 pages) 807 0 5.0 May/2006

Subjects: Businesss Research Papers > Case Studies

Aer Lingus: Buying behaviour and target marketing, The extended service marketing mix. Creating a competitive advantage - Market research

Buying behaviour and target marketingHow has Aer Lingus attempted to put its customers at the forefront of its business d ... s perceptions and expectations?Aer Lingus have attempted to understand the needs and wants of their target customers (premium business class) in the full service segment market. They have utilised a s ... ts and business growth that the organisation has experienced. It seems as though they have "hit the target" with their market analysis and marketing mix.They have successfully positioned the organisat ...

(4 pages) 94 0 3.7 Sep/2006

Subjects: Businesss Research Papers > Marketing

Business Model of Iglu.com

flexibility and good value for money. Iglu's business model provided a solution to these travellers.Target Customers (Who) and Products Offered (What)Iglu offered skiers an option to create their own ... er search engine) and increased the market size by providing services to the customers who were not targeted before. Low prices, flexibility and convenience appealed to the mass market. Increasing the ...

(5 pages) 123 0 5.0 Nov/2006

Subjects: Businesss Research Papers > Case Studies > E-commerce

Using Perceptual Maps in Marketing: Thorr Motorcycle

sales of its high-end product are decreasing. The reason for this loss of market share is that the target customers of its high end product is growing older and no longer identify with the lifestyle ... been so successful. The new product line is one that would honor the image of the company and while targeting younger customers. The price range I suggested was $17,000 to $19,000. The method of promo ...

(7 pages) 911 0 3.7 Jan/2007

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Strategic network

ls of managing these networks become vital. Companies not only build close relationships with their target customers, but also develop close bonds with other firms. "Inside organizations, enterprises ... agement" (Leibold, 12). In a dynamic global market, to strengthen their competitive position in the target market, managers often intend to enlarge their connections with all available resources, such ...

(17 pages) 105 0 5.0 Aug/2007

Subjects: Businesss Research Papers > Management

Marketing Plan for Host-Family Business in Cape Cod, MA

maintenance, and we will require a staff that understands this criticality. Next, lets examine our target customers;A. Who are they?College students of any nationality, attending mostly third level e ... their summer travel and process their visas. This means that they are a market segment that can be targeted quickly and effectively and who have the capability to exhaust our inventory without includ ...

(12 pages) 39 0 3.0 Sep/2007

Subjects: Businesss Research Papers > Case Studies

Define Marketing

nter for Media Literacy defines marketing as "The way in which a product or media text is sold to a target audience" (2007). In the following paragraphs I will explain the importance of marketing and ... d that what may work for one company may not work for the other. To be able to satisfy the needs of target customers an organization must be able to organize all the variables into an effective market ...

(4 pages) 52 0 4.3 Nov/2007

Subjects: Businesss Research Papers

"Using Perceptual Maps in Marketing" Simulation Paper

of Thorr's existing product, Cruiser Thorr, are decreasing. The age group of 35 to 50 years is the target customers. However, they are growing older and are no longer interested in the lifestyle that ... change the positioning completely needed to be made. The option of launching a new motorcycle that targeted a younger audience was given along with decisions on features and prices. Launching the new ...

(6 pages) 832 1 4.2 Dec/2007

Subjects: Businesss Research Papers > Marketing

Fax International

y entering into a joint venture agreement with a large Japanese firm that already has access to the target customers in Japan. The company has also met the demands of the customers by providing them w ... there should've been more emphasis on it in the executive summary. As well, the description of the target market was somewhat broad. It stated that the company was going to target businesses in Tokyo ...

(5 pages) 1257 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Fax International

y entering into a joint venture agreement with a large Japanese firm that already has access to the target customers in Japan. The company has also met the demands of the customers by providing them w ... there should've been more emphasis on it in the executive summary. As well, the description of the target market was somewhat broad. It stated that the company was going to target businesses in Tokyo ...

(5 pages) 25 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Environmental Factors

fter a while, the trend had calmed down. Starbucks main focus is not just students. One of its main target markets is those in the labor force. Starbucks products are priced a little higher than their ... e labor force. Starbucks products are priced a little higher than their competitors; therefore, its target customers are adults that can afford the prices. Another potential customer would be the tour ...

(3 pages) 243 0 1.0 Apr/2008

Subjects: Businesss Research Papers > Marketing

Using Perceptual Maps in Marketing Simulation-Thorr

dealer training, dealer software packages, motorcycle rental, and riding training. The age group of target customers has always been 35 to 50 years old. However, as the company grows, they are no long ... ompany grows, they are no longer interested in the lifestyle that Cruiser Thorr symbolizes. The new target will include the younger customers preferring low-cost motorcycles. Thorr is a high priced pr ...

(6 pages) 257 0 5.0 Apr/2008

Subjects: Businesss Research Papers > Case Studies