Essays Tagged: "target group"

The Birth of a Brand Brand development in the detergent market in Serbia. Essay is good for using it as a guidline for structuring a marketing communications plan

h studies and facts from the focus groups were collected so it was designed to be attractive to the target group of women above the age of 35 of a more traditional way of life who are the consumer bas ... e new detergent should be positioned as a superior domestic brand, which will enable a higher price.TARGET GROUPWomen 25+Married mothers, members of the household that take care of the laundry anddeci ...

(36 pages) 559 1 4.4 Mar/2003

Subjects: Businesss Research Papers > Marketing

Business environment analysis for a tomato company

ture of the business. It will try to clarity the whole business environment of the business and its target group. In order to make it more clearly, firstly the profile of the business will be discusse ... toes have a certain life span, the delivery of the goods is really important for the company.3. The target group:The target group of the business is individuals who shop tomatoes geographically, in su ...

(9 pages) 116 0 2.3 Mar/2004

Subjects: Businesss Research Papers

Dewars- Analysis of the Integrated Marketing Plan

tion if it does not act quickly to appeal to a newer, younger market segment. Although the existing target group remains both loyal and profitable to the company, it is aging and currently has no succ ... r starts by analyzing the current situation and then goes on to discuss the objective, strategy and target audience of Dewar's brand. It then does a detailed analysis of their IMC and finally gives an ...

(11 pages) 439 0 4.0 Jun/2004

Subjects: Businesss Research Papers > Marketing

Marketing Mix.

The marketing mix are the variables the company puts together to satisfy the target group. The four elements of the market mix are Product, promotion, price and position. The pr ... nnel of distribution, or the place to sell the item.There are many ways to achieve the needs of the target customer. The marketing mix and its variables common focus is the need of the customer. The p ... us is the need of the customer. The product is concerned with developing the right product for your target customer. The product can be a tangible or intangible item, goods or service, or both. The po ...

(4 pages) 148 0 5.0 Dec/2005

Subjects: Businesss Research Papers > Marketing

Eyeglass Online-Shop "Eye-Caramba"

content: 2Prologue 3"Eye Caramba"-s description of products and services 5PRODUSCTS OF EYE CARAMBA 5Target group and market analysis 8THE TARGET GROUP 9THE POLITICAL AND LEGAL ENVIRONMENT 10THE ECONOM ... products at once using virtual try-on system, it is also part of customization. Service is for free.Target group and market analysisDeterminea a target group and market analysis are very important ste ...

(10 pages) 57 0 4.2 Feb/2006

Subjects: Businesss Research Papers > Case Studies > E-commerce

Advertising Plan for Orange Mobile Phone Network directed at the UK student Market.

ices which Orange offers. Firstly the database needs to assessed to suggest improvements for better targeting for direct marketing purposes. After selecting a potentially high profitable segment, medi ... characteristics and traits of the segment. The message must be directed and implemented toward the target group in order to increase sales and retain customers.The DatabaseThe database is a very impo ...

(17 pages) 125 0 4.5 Mar/2006

Subjects: Businesss Research Papers > Case Studies

The Oak Tree Ltd. Marketing Mix

e Ltd. has agreed on the special concept to expand into other EU countries, however, to advertise a target group with a high income and customers who are interested in garden/balcony furniture which a ... o its new business structure. The company now wants to expand into other countries and is initially targeting other EU countries. Ideally it would prefer to use a pan-European marketing mix, but recog ...

(2 pages) 60 0 3.0 Jul/2006

Subjects: Businesss Research Papers > Marketing

Marketing Mix

IntroductionA marketing mix is the controllable variable the company puts together to satisfy a target group. ( Perreault, 2004) Marketing mix is also a concept that summarizes the basic elements ...

(5 pages) 320 0 4.3 Aug/2006

Subjects: Businesss Research Papers > Marketing

Marketing Plan: Phase I

vers who may have poor eyesight. Phase I of our marketing plan will try to incorporate seniors as a target group. Reflecting societies wants and needs help with new discoveries. "The 65-and-over crowd ... s, as the environment can rapidly change. Internationally, seniors and disabled people are a global target market, so operating an automobile safely will appeal to millions.To achieve organizational s ...

(6 pages) 532 0 3.8 Jan/2007

Subjects: Businesss Research Papers > Case Studies

Marketing Plan: Phase IV

of millions of drivers with poor eyesight. Phase I of our marketing plan incorporated seniors as a target group. Reflecting societies wants and needs help with new discoveries. "The 65-and-over crowd ... be covered for Drive Alert. Product external and internal factors will influence eMagin's expected target market. Pricing strategies will examine variable costs including channel members participatio ...

(21 pages) 1044 0 3.3 Feb/2007

Subjects: Businesss Research Papers > Marketing

Product Positioning: Motorola V# Pink RAZR

y tapped into the fashion handset market with the V3 Pink RAZR. The Motorola V3 Pink RAZR (MVPR) is targeted to a sub-segment of the Style & Status Mavens (Refer Appendix 1). It is a fashion hands ... name -RAZR evokes images of razor thinness (of the phone and ones body image) which appeals to this target group. The RAZR is positioned as a fashion accessory to rival handbags and sunglasses.The MVP ...

(6 pages) 68 0 4.5 Jun/2007

Subjects: Businesss Research Papers > Marketing

Government Of Jamaica’s Poverty Eradication Program

ient systems. The important questions to bring about to define the issue are to identify the target group, and how to develop to deduct poverty; furthermore, we must ask if they value the progr ...

(1 pages) 6 0 0.0 Nov/2001

Subjects: Businesss Research Papers > Management

Employee Development Strategy

ct the care, unique way in which it distinguishes itself from othercompanies. It also indicates the target group of customers that the company serves.An example of this type of mission statement is pr ... and staffed (2001) people".This mission statement indicates the product and service provided to the target customers andthe way in which it will be done.The Courtyard by the Marriott wants to exceed b ...

(6 pages) 215 0 3.7 Jul/2007

Subjects: Businesss Research Papers > Management > Human Resource Management

Marketing Mix

Part of marketing's goal is to reach out to target markets. "A marketing mix is the controllable variables the company puts together to satisfy ... features. "Place is concerned with all the decisions involved in getting the "right" product to the target market's" (McCarthy & Perreault, 2004). Price involves both the cost of the item and the ... es both the cost of the item and the value that goes into it. Promotions involve communicating with target markets about a company's products/services. This is commonly done by various media advertise ...

(1 pages) 165 1 3.4 Oct/2007

Subjects: Businesss Research Papers > Marketing

Marketing Mix

the mix of controllable marketing variables that a firm uses to pursue desired level of sales in a target market. The most common classification of these factors is the four-factor classification cal ... proach, states that a marketing mix is a component of a marketing strategy which also consists of a target market. A target market is a similar group of customers to which the company or firm wishes t ...

(5 pages) 185 2 5.0 Nov/2007

Subjects: Businesss Research Papers > Marketing

Elements of Marketing Mix

. 36). A company will use the marketing mix in order to control variables in marketing to satisfy a target group. This paper will describe the four elements of the marketing mix; product, place, price ... ategy and tactics.Product"The product area is concerned with developing the right "product" for the target market" (Perreault, 2004, pg. 38). This requires a company to determine what item or service ...

(6 pages) 208 0 3.0 Dec/2007

Subjects: Businesss Research Papers > Marketing

SURVEY OF RESEARCH IN ORGANIZATIONAL AND GROUP DYN

nization of the paper 7 Section One: Microcredit Design and Variables of a Microloan 8 Defining the Target Group 8 Economic Characteristics of the Target Group 9 Location and Branch Network 9 Payment ... he world, the main components and variables of a microloan program have to be analyzed.Defining the Target Group Micro-lenders are not established merely through the need of poor people, but through t ...

(30 pages) 157 0 0.0 Feb/2008

Subjects: Social Science Essays > Economics

Pepsi’s Smooth

but Brian wants to change that by building a unique identity for Smooth Moos amongst its early-teen target market. Also, Pepsi tries to test the market's reaction to this new product.Beverage Consumpt ... Whole milk consumption has fallen dramatically with modest increases in the consumption of 1% milk Target Group The targeted group is market's youth segment. It retailed for $.89 a bottle and was bei ...

(2 pages) 1024 0 0.0 Feb/2008

Subjects: Science Essays > Chemistry

Marketing Mix Paper

he mix, but rather to build a marketing strategy that is around the customer. This helps to put the target group at the focus of the strategy and to create a campaign that will influence, motivate, an ... the focus of the strategy and to create a campaign that will influence, motivate, and persuade the target group.StarbucksStarbucks is a coffee chain that is famous throughout the world for its coffee ...

(5 pages) 221 0 5.0 Jul/2008

Subjects: Businesss Research Papers > Marketing

Marketing Plan: Phase II (Pepsi)

ffering.Market Segmentation: The purpose for segmenting a market is to focus the market plan on the target group that is most likely to purchase the product offering. If the segmentation is done prope ... viduals who are interested in eating, drinking, and living in a more healthy way.Now that a general target population has been established a more detailed market analysis may be performed. Literally t ...

(5 pages) 294 0 5.0 Aug/2008

Subjects: Businesss Research Papers > Case Studies